Posts Under: Subscription

SSD Guest Post | Waterstone Management Group: Subscription Scorecard Metric Deep Dive

One of the most frequent questions that we field when helping software companies implement or update their subscription-oriented measures is “How should we calculate these metrics?” To help answer this question, Waterstone is developing a series of papers that explores the various Subscription Scorecard metrics in depth. In this first installment, we explore customer lifetime value (CLTV) and customer acquisition cost (CAC).