Posts Under: Connectiv

Keynotes Announced for 2017 Business Information & Media Summit (BIMS)

World-class speakers offering insights into cutting edge strategies, enhancing company valuations and the coming changes that artificial intelligence will have on the media and information industry will headline the 2017 Business Information & Media Summit, hosted by Connectiv, SIPA and InfoCommerce Group, Nov. 13-Nov. 15 in Ft. Lauderdale. 

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ALM is Charter Client for Launch of ConnectivU, an On-Demand Digital Training Platform for Media and Information Companies

ALM is the charter subscriber for ConnectivU, a comprehensive online continuing education platform from Connectiv, the Business Information Association, that debuts today offering training for digital advertising sales, with additional courses to be rolled out over the next 12 months on content development, events, advanced leadership for senior executives and building data and information products.

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Account-Based Marketing Explained: Behind SourceMedia's New ABM Solution

Marketing services. Content marketing. Native advertising. Now account-based marketing is the latest digital advertising buzzword. If B2B media is about connecting buyers and sellers, account-based marketing enables publishers to breathe new life and value into lead generation by identifying and targeting highly qualified leads and charging a premium for it—provided they invest in the technology and personnel to support it.

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