Posts Under: Data

SIIA Releases Issue Brief on Ethical Use of Big Data and Artificial Intelligence

The application of big data analytics has already improved lives in innumerable ways.  It has improved the way teachers instruct students, doctors diagnose and treat patients, lenders find creditworthy customers, financial service companies control money laundering and terrorist financing, and governments deliver services.  It promises even more transformative benefits with self-driving cars and smart cities, and a host of other applications will drive fundamental improvements throughout society and the economy. Government policymakers have worked with developers and users of these advanced analytic techniques to promote and protect these publicly beneficial innovations, and they should continue to do so. In many circumstances, current law and regulation provide an adequate framework for strong public protection.  Most of the legal concerns that animate public discussions can be resolved through strong and vigorous enforcement of rules that apply to advanced and tradi ...

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SEC and Civil Agencies Should Need a Warrant for Remotely-Stored Electronic Content

For years, the Securities and Exchange Commission (SEC)  has been seeking an administrative agency exception that would enable it to use a subpoena to access email content stored remotely by third parties.  But under current legal precedent, per a 2010 Sixth Circuit decision, United States v. Warshak, it has been precedent that this material should only be accessible with a search warrant. The SEC continues to seek expanded authority, and they question the application of this warrant requirement to civil agencies.  In February, they issued a subpoena to Yahoo to access a user’s email, where the account was owned by a defendant in a securities fraud case.  Yahoo has rightly challenged this action, and the case, Securities and Exchange Commission v. North Star Finance LLC, represents a landmark dispute regarding the government efforts to obtain email content in a civil case with just a subpoena to an email service provider. Unlike a warrant based upon pro ...

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Only Congress Can Fix Our International Legal Framework

On Friday, the U.S. Department of Justice filed a petition seeking the Supreme Court to consider an ongoing legal case about access to data stored overseas.  But the courts are powerless to craft a balanced policy for law enforcement access to data stored abroad.  Only Congress can do it.

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Time for Congress to Clarify Rules on Law Enforcement Access to Overseas Data

Technology companies are increasingly challenged by requests by law enforcement to access data stored outside the U.S. This issue came to a head in July 2016, when the Second Circuit Court of Appeals ruled against the U.S. Government in the case Microsoft v. United States, stating that the government cannot compel Microsoft, or other companies, to turn over customer emails stored on servers outside the United States.  The Department of Justice (DOJ) is expected to appeal this decision, and various other cases are making their way through the courts.

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Executive Summit Preview: Want To Sell Your Company in the Data Age? Start Thinking Engagement, Not Revenue

Data is the hot ticket in B2B. While the number of mergers and acquisitions in the Database and Information Services category fell slightly in 2016 versus 2015 (down from 59 to 56), deal value more than doubled to $41.7 billion, according to the Jordan, Edmiston Group.

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How Farm Journal Used Personalized Data to Turn Social Media Into a Six-Figure Business

Every publisher uses social media but few are actually making money on it. During a recent Connectiv Digital Media Council meeting, Farm Journal’s VP of digital sales, Jim Arnold, showed how the company was able to turn its data into action and actually monetize social media.  “We’ve seen the future of digital, and from product delivery to sales strategy, it’s all about data,” he said.

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Three Publishers Share Success Story With Influence of Data on Content

"Data is essential to our journalism," said Tara Temisu, SVP of media products and audience development for SIIA member Winsight. "It's important in B2B to move past what happened into why it happened and what the future holds. Data analysis becomes a really important aspect of what [our] journalists do. It makes for stronger products. Media websites now include not just stories but data sections that offer sponsorship opportunities to clients and relevant tools to make your business better."

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Behind HIMSS' New Content Marketing Machine: Avoiding the Perils of 'Random Acts of Content'

Content marketing--—both the creation of content for clients as well as advising clients on their content strategies--—is a business in the “tens of millions of dollars” for HIMSS, the Healthcare Information & Management Society. Last week HIMSS announced the launch of its Media Lab, designed to help healthcare technology marketers crack the code on content marketing through distinct data insights into user behavior, purchase intent and even emotional response.

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