Posts Under: Data

Audience First: How ALM is Scaling First Party Data to Better Compete with Social Media and Third-Party Providers

Editor’s Note: On Sept. 26 at 11am ET, Connectiv’s Digital Media Council will host ALM’s Matt Weiner and Joann Kropp talking about how ALM put its first-party data to work and created Audience First. The meeting can be attended remotely. Click here to register or email mkinsman@conectivb2b.net. 

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From ‘Search and Click’ to ‘Feed and Follow’: Has Questex Redefined the B2B Customer Experience?

Editor’s Note: See Questex CEO Paul Miller and Group President John Siefert talking about creating a new chapter for events and digital at the 2019 Business Information & Media Summit, Nov. 12 in Hollywood, FL.

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Connectiv Launches New Peer-to-Peer Networks for B2B Media and Information Professionals

Connectiv is excited to roll out a new series of peer-to-peer networking councils that will give Connectiv members the opportunity to directly engage and learn from their fellow B2B media and information professionals. The councils are focused on Revenue Generation, Digital Media and Technology, Data Information and Monetization and Editorial and Content.

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Endeavor, B2B’s Most Active Strategic Buyer, Is Back on the Hunt

After several years of rampant M&A in the B2B media space, which included the $5 billion sale of UBM to Informa, the estimated $180 million sale of Questex to MidOcean and the acquisition and merger of Hanley Wood into Meyers Group (also under MidOcean), M&A has slowed considerably in 2019--and not just in B2B. The $29 billion merger of Refinitiv and London Stock Exchange notwithstanding, the number of deals across data and information services, consumer media, events and even software and technology have plummeted.

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French Data Protection Authority (DPA - CNIL) Google Fine Shows That Regulatory-Industry Cooperation Crucial To Get Privacy Right

On January 21, 2019, the French National Data Protection Commission (CNIL) fined Google Euros 50 million for not complying with the General Data Protection Regulation (GDPR).   There will be a legal challenge, but this blog focuses on the policy considerations surrounding the decision.  There are at least three initial takeaways from the CNIL decision.  First, this enforcement action demonstrates that the GDPR should not be replicated word for word in a possible U.S. federal privacy law.  Some notion of consumer harm should enter the calculation when a fine is considered.  Second, DPAs should be more forthcoming with guidance on how to comply with the GDPR, especially when companies are making a good faith effort to comply with the law.  Third, there is a risk that the one-stop-shop is going to become effectively meaningless.  As U.S. policymakers consider a federal privacy law, this should be a key co ...

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BIMs Preview: What AI and Machine Learning Can Do for You

Artificial intelligence (AI) and machine learning are here and reshaping business. But AI isn’t just for tech companies and online retailers—it can be a force multiplier for smaller and mid-sized information companies by enabling them to take control of content and audience data by automating many of the manual tasks associated with maintaining that data and helping create personalized and meaningful experiences for customers.

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