Posts Under: Data

Time for Congress to Clarify Rules on Law Enforcement Access to Overseas Data

Technology companies are increasingly challenged by requests by law enforcement to access data stored outside the U.S. This issue came to a head in July 2016, when the Second Circuit Court of Appeals ruled against the U.S. Government in the case Microsoft v. United States, stating that the government cannot compel Microsoft, or other companies, to turn over customer emails stored on servers outside the United States.  The Department of Justice (DOJ) is expected to appeal this decision, and various other cases are making their way through the courts.

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Executive Summit Preview: Want To Sell Your Company in the Data Age? Start Thinking Engagement, Not Revenue

Data is the hot ticket in B2B. While the number of mergers and acquisitions in the Database and Information Services category fell slightly in 2016 versus 2015 (down from 59 to 56), deal value more than doubled to $41.7 billion, according to the Jordan, Edmiston Group.

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How Farm Journal Used Personalized Data to Turn Social Media Into a Six-Figure Business

Every publisher uses social media but few are actually making money on it. During a recent Connectiv Digital Media Council meeting, Farm Journal’s VP of digital sales, Jim Arnold, showed how the company was able to turn its data into action and actually monetize social media.  “We’ve seen the future of digital, and from product delivery to sales strategy, it’s all about data,” he said.

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Three Publishers Share Success Story With Influence of Data on Content

"Data is essential to our journalism," said Tara Temisu, SVP of media products and audience development for SIIA member Winsight. "It's important in B2B to move past what happened into why it happened and what the future holds. Data analysis becomes a really important aspect of what [our] journalists do. It makes for stronger products. Media websites now include not just stories but data sections that offer sponsorship opportunities to clients and relevant tools to make your business better."

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Behind HIMSS' New Content Marketing Machine: Avoiding the Perils of 'Random Acts of Content'

Content marketing--—both the creation of content for clients as well as advising clients on their content strategies--—is a business in the “tens of millions of dollars” for HIMSS, the Healthcare Information & Management Society. Last week HIMSS announced the launch of its Media Lab, designed to help healthcare technology marketers crack the code on content marketing through distinct data insights into user behavior, purchase intent and even emotional response.

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GSA and Adobe Agree on Government-Wide Solution to Advance Data-Centric Security

With rapidly evolving cyber threats, cybersecurity is an ongoing priority for the U.S. Government. In a major announcement this week, the General Services Administration (GSA) hailed a new, government-wide enterprise software acquisition agreement for best-in-class, data-centric security, and electronic signature solutions with Adobe. The agreement will help agencies better meet compliance requirements with current information security and electronic government policy recommendations, and it is focused on driving strategic IT resourcing across the government. In the wake of the high-profile hack of federal IT systems and the theft of data on millions of Americans last year, SIIA hosted an event on Capitol Hill featuring Members of Congress, Hill staff, and industry who all discussed how data-centric security measures could be used to better protect federal information and information systems.  This announcement demonstrates that the Government recognizes the need to implement c ...

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5 Trends From Companies Using Data to Build Customer Base

“What’s in a name? That which we call a rose By any other name would smell as sweet;” If Juliet were asking that question today, she might delay her answer. She would need to see the customer data on names and their impact on our thinking. She might survey customers with a choice of names other than Romeo. And she might even want to get some data on roses. They do have thorns, and another flower may engender better feelings. Direct Marketing Association’s name change last week to Data & Marketing Association should quell any last doubts about data’s ascension. “[Our rebranding] includes a new mission: to be the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing,” said CEO Tom Benton. “…our industry is not about a channel, it’s about data that inspires meaningful connections with consumers across all channels and devic ...

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SSD Executive Spotlight Series: Clayton Whitfield | VP Business Development, SaaSOptics

SIIA’s Executive Spotlight Series provides a look into some of the most successful executives in our industry. Hear how many of them got to where they are today, what is shaping their businesses and the industry today, and special advice they would give to others trying to grow a successful company.

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