Posts Under: Events

What One Events VP Does Every 12 Months to Generate More Revenue

Among Dan Hanover's 10 habits for putting on successful events, that the Access Intelligence VP, Event Marketing Group, exulted through at June's SIPA 2016, was this: If it works don't do it again. "Reset and refresh your campaigns every year," he said. "We try to one up ourselves every year—there's always a better way of doing something. Resetting events gets attendees to come back. Changing out content is not enough to be considered an event refresh.

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B2B Media & Information Industry Up 2.7% to $28.35 Billion in 2015

Double digit growth in digital advertising/marketing services, resurgent events and a growing data and information services business drove overall revenue for the B2B media and information industry up 2.7 percent to $28.35 billion in 2015, compared to $27.6 billion in 2014, according to Connectiv’s Business Information Network, which calculates the size of the industry, aggregating the data for total industry revenue from partners reporting on revenue for digital advertising, conferences and trade shows, print advertising, and data and business information products.

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If You Have Something Popular, See What Else Can Be Created Around It

When you see a successful enterprise—let's say the Broadway musical Hamilton—you often see it marketed and monetized in many ways. There's the cast recording (in CD or vinyl), productions in other cities, tee-shirts, caps, water bottles, special appearances by the actors, even Broadway Carpool Karaoke, etc.

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Expert Panel Gives Tips to Transition a Company from Editorial to Events

"The key thing we learned is that there was a humongous information disconnect from what we thought attendees/readers wanted vs. what we were giving them," said Matthew Cibellis, director of programming, live & virtual events, Education Week. "And over time, if you're going to do a leadership event, leaders want to talk to leaders... If you come to an event and you feel like you're not really being spoken to, you feel like you're not being heard."

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