Posts Under: Events

Putting New Faces to Events Can Give Them a Refreshing Lift

"We have a specific way of putting together our events, a branding way we do it," Anne Holland, co-founder of Anne Holland Ventures Inc., told me a couple weeks ago. She and co-founder Cassandra Farrington—they both also run Marijuana Business Daily (MBD)—will be keynote speakers at the SIPA 2017 Annual Conference, June 5-7, in Washington, D.C.

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Conference Experts Offer Tips for Creating a Heightened Attendee Experience

In a session titled Events and the Integrated Enterprise at BIMS last November, three industry experts recommended that publishers stay on the cutting edge for their events. This may not always be easy, but in discussions with publishers who have experienced drop-offs in attendance, it must be considered.

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Executive Summit Preview: FreemanXP’s Dan Hoffend on How Events Are Now Data-Driven Too

Connectiv’s Executive Summit (May 3-May 4 in Chicago) will dive into the new B2B media customer experience, featuring perspectives from a cross-section of digital content experts (Joe Territo, recent chief content officer of Penton and David Longobardi, chief content officer and executive vice president at Source Media), executives (Meg Hargraves, COO and senior vice president at CQ Roll Call) and events (Dan Hoffend, president of FreemanXP).

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What One Events VP Does Every 12 Months to Generate More Revenue

Among Dan Hanover's 10 habits for putting on successful events, that the Access Intelligence VP, Event Marketing Group, exulted through at June's SIPA 2016, was this: If it works don't do it again. "Reset and refresh your campaigns every year," he said. "We try to one up ourselves every year—there's always a better way of doing something. Resetting events gets attendees to come back. Changing out content is not enough to be considered an event refresh.

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