Posts Under: Events

How Events Are Finding New Revenue (and Securing Budgets for Rescheduled Shows at the Same Time)

As publisher events originally scheduled for the first and second quarters of 2020 migrate to a fall season already packed with existing conferences and trade shows, preserving original attendee and sponsorship budgets is no sure thing.   

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5 'Radical' Event Reimaginings May Actually Make Dollars and Sense

Getting a seat at Time's new invitation-only event requires membership in the recently launched Time 100 Membership program — which means paying a fee unless you are a VIP. One of the four tiers is called Rising Stars: For $1,750, businesses send a selected employee to the conference. Patron-level members and former Time 100 honorees also may nominate Rising Stars.

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Make Sharing Easy: Takeaways From a 2019 Survey of Business Event Attendees

Here's one component that I haven't had top-of-mind before when marketing for an event: Making it clear to prospective attendees that not only are we going to give them plenty of takeaways and quality learnings, but we are going to make it easy for them to share those learnings with their colleagues—perhaps through our event app.

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Keep Event Momentum Going After With Reminders, Webinars and Blogs

A common thread in film festivals these days is to continue the momentum all year round. The Annapolis Film Festival, which takes place in March, is showing a documentary featured called Toxic Beauty next Tuesday. The DC Environmental Film Festival, perhaps Washington's best film festival—also in March—screens films every month, congratulates their filmmakers on achievements through the year, blogs each month and sponsors other mini-events.

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Focus, Write and Debrief: Taking Full Advantage of Attending Live Events

Members are descending here in Washington, D.C., for the 43rd SIPA Annual Conference. It seems that events for SIPA publishers these days can come in many shapes and sizes—from Chartwell's Customer Experience Conference to Jefferson Communications' summer camp fairs to Magna Publications' conference on student leadership to Spidell's tax seminars.

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Informa Details New Operating Structure for 2019

Informa has become an 800-pound gorilla in the business information space, thanks in large part to a two step-strategic plan. Part one was the Growth & Acceleration, in effect from 2014 to 2017, that saw the expansion of Informa through both organic growth and acquisition, including the $1.56 billion purchase of Penton in the U.S. and nearly $6 billion acquisition of UBM in June 2018. Overall reported revenue for 2018 jumped 34.9 percent to about $3 billion, with acquisitions and disposals contributing 35.4% growth (primarily due to the acquisition of UBM). 

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Not by Events Alone: How the New Questex is Tying Digital to Events and Seeing Double Digit Growth

For all the talk of digital transformation, the real transition for many B2B publishers was becoming events companies with media rather than media companies with events. Events typically offered better margins (especially attractive to PE-owners looking to boost revenue then flip for a tidy profit) and didn’t require the headaches of building infrastructure and new skills that digital demanded.

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BIMS Preview: Peter Goldstone on Revenue Mix Versus Recurring Revenue

Business-to-business information companies are scrambling to expand their revenue mix and reduce their vulnerability of being overly dependent on any one revenue stream. But when everyone has an events business, a marketing services business and fledgling paid content and data business, is recurring revenue emerging as the real king of valuations?

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