Posts Under: Events

BIMS Preview: Peter Goldstone on Revenue Mix Versus Recurring Revenue

Business-to-business information companies are scrambling to expand their revenue mix and reduce their vulnerability of being overly dependent on any one revenue stream. But when everyone has an events business, a marketing services business and fledgling paid content and data business, is recurring revenue emerging as the real king of valuations?

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BIMs Preview: How Hart Energy Maps the Customer Journey (and Upsells Users While Limiting Churn)

Understanding the customer journey is the grail for many publishers—for Hart Energy, it’s now a reality. At the upcoming Business Information & Media Summit, Hart’s digital officer Mark Chiles will show how Hart applied data integration and predictive analytics to generate a clear picture of customer priorities—and revenue opportunities for Hart, including the potential for a dynamic paywall, reduction of subscriber churn, more effective advertising targeting and better understanding of event attendees needs, including how to upsell those attendees to other paid products across the Hart portfolio.

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Revenue Up 5.4% for B2B Media & Information Industry in 2017

The 2017 Business Information Network report looks a little different this year, with significantly larger overall revenue estimates for the B2B media and information category as a whole and for the Data and Paid Content category in particular. Working with our partner Outsell, we’ve recast the Data and Paid Content category to expand beyond just B2B media publishers to be more representative of the greater paid content universe that Connectiv now represents (including companies such as Thomson Reuters, Bloomberg BNA, Reed Tech, Lexis Nexis and more). For the BIN report, Outsell is tracking a number of verticals including Commercial Information, Credit & Finance, Legal, Science Technology & Healthcare and Human Capital Management.

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What to Consider When Creating a New Event

"You would be surprised how many meetings happen because those are meetings that 'we always have and they're always on the calendar,' and they become a habit for the organization," said Stephanie Harris, director of global marketing and event strategy for American Express.

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Leveraging Events for Face-to-Face Feedback

"I know clients putting together conferences, and they haven't talked to [their audience]," Diane Arseneau, CEO of Zagora, told me last month. "They say they know what people want, but I wouldn't put on a program without having heard from the market. It takes time."

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How Behr's Parlayed Its Topic and Audience Knowledge Into Event Success

I might not think that a behind-the-scenes look at the food inspection services at Frankfurt Airport is all that exciting, but for heads of quality management and food safety in Germany, it is. The area is normally restricted to visitors, and the criteria used to check the incoming food and what leads to rejection of the products can be telling in the field.

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