Posts Under: BIMS

Keynotes Announced for 2017 Business Information & Media Summit (BIMS)

World-class speakers offering insights into cutting edge strategies, enhancing company valuations and the coming changes that artificial intelligence will have on the media and information industry will headline the 2017 Business Information & Media Summit, hosted by Connectiv, SIPA and InfoCommerce Group, Nov. 13-Nov. 15 in Ft. Lauderdale. 

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Reimagining Our Future in 6 Key Growth Areas

Jared Weiner, executive vice president and chief strategy officer for Future Hunters, opened last Monday's Business Information & Media Summit (BIMS) with a bit of a magic trick. He gave the audience a sequence of seemingly open-ended questions—pick a number between 1 and 10; pick a country...an animal—and then nailed the final answer visually for about 80% of the people.

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Can 1105’s Project BOLD Revolutionize Lead Gen in B2B?

At its essence, B2B media is about connecting buyers and sellers. And according to Rajeev Kapur, CEO of 1105 Media, “Traditional lead generation with batch and blast databases and reliance on telemarketing will be thing of past in next two to three years.” His solution? Task his team with creating a new lead gen model that can deliver not just names but intent and predictive-based leads with high probably of purchase without need for telemarketing or databases.

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In Videos, Publishers Talk About What Drives Them

What's the greatest opportunity for your business today? For Angela Kornegor, SVP of publishing and education for SIPA member Panacea Healthcare Solutions, and a speaker at next week's Business Information & Media Summit (BIMS) in Fort Lauderdale, the answer is to be creative.

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Redefining Research

The marketing research industry is in flux. At some $40 billion globally, it’s a sizable market that enjoys broad adoption by marketers across all product categories. It relies upon established methodologies and currencies that often embed in a client’s marketing function. As a result, research almost always has a seat at the marketing table, and often sits with the CMO. It is also an industry that is wildly fragmented and peopled by creative and technical pros, making it ripe for innovation. Indeed, the industry captures its fair share of venture capital and private equity investments. However, despite its solid base and potential for innovation, industry growth has stalled…at a time when other marketing categories are enjoying explosive growth.

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Five of the Nation’s Most Innovative Data Products Earn “Models of Excellence” by SIIA and InfoCommerce Group

SIIA and InfoCommerce Group today announced the five data products named as the 2016 national Models of Excellence (MOE). Executives from the companies that produced them will present a compelling picture of how data and analytics are revolutionizing information, business and society at SIIA’s Business Information & Media Summit (BIMS), November 14-16 in Fort Lauderdale, Florida.

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How Hanley Wood Learned to Stop Worrying and Love the Ad Sales Data Bomb

It's what Prescott Shibles warned us about last year at the 2015 Connectiv Executive Summit when he said, "Targeting data will soon be worth more than advertising inventory." But for Hanley Wood, accepting and adapting to this change in buyer behavior became an opportunity to reverse engineer the formula to provide unique data points to advertisers, charge a premium for it and even boost performance on its own properties. 

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