Posts Under: BIMS

First Day of BIMS Highlights Roads to Better Outreach and Engagement

AAA has roadside help, travel agency services, insurance and other amenities for its members. But they felt it important that their members engage more with them, and thus a content strategy was born. So they partnered with longtime SIPA member Mequoda to develop that strategy, convincing their CEO that, yes, a daily email with strong, relatable content, is the right road to take (traffic and all).   More than 8 million 2018 page views and 1.3 million users later, they feel pretty comfortable about that strategy. And after Day 1 of SIIA's 5th annual and counting Business Information & Media Summit (BIMS) in even warmer-than-usual Fort Lauderdale, publishing and media folks are equally comfortable with this solutions-oriented conference.   AAA Northeast represents a newer type of SIPA member—most niche publishers started with great content and branched out from there—but they depend, like others, on analytics and testing. &nbs ...

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BIMs Preview: What AI and Machine Learning Can Do for You

Artificial intelligence (AI) and machine learning are here and reshaping business. But AI isn’t just for tech companies and online retailers—it can be a force multiplier for smaller and mid-sized information companies by enabling them to take control of content and audience data by automating many of the manual tasks associated with maintaining that data and helping create personalized and meaningful experiences for customers.

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Grech Uses Journalistic Experience to Help Publishers Market Better

Like many publishing entrepreneurs, Dan Grech—founder and lead instructor of BizHack Academy for digital marketing training which he started in 2017—spent his early career as a journalist. As an intern at The Miami Herald, he was part of Pulitzer Prize-winning team coverage of the Elián González INS raid. "I call that my award for being in the right place at the right time," he said humbly.

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BIMS Preview: Peter Goldstone on Revenue Mix Versus Recurring Revenue

Business-to-business information companies are scrambling to expand their revenue mix and reduce their vulnerability of being overly dependent on any one revenue stream. But when everyone has an events business, a marketing services business and fledgling paid content and data business, is recurring revenue emerging as the real king of valuations?

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Pogue Offers Roadmap for Better Inter-Generational Communication

"I was recently talking to a group of young professionals and asked them if they had any learning to share," James Pogue, a much-lauded speaker and the CEO of James Pogue Enterprises, told a gathering here in June. Pogue—who will deliver the opening keynote at our Business Information & Media Summit (BIMS), Nov. 12-14 in Fort Lauderdale—said that a young director related a story of an older colleague who thanked her, but she owes an apology to.

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