Posts Under: Matt Bailey

8 Positive Outcomes That Podcasts Can Deliver

Answering a question posed recently on the SIPA Forum about video vs. podcasts, Stephanie Williford, CEO, EB Medicine, wrote, "We haven't done a formal test, but I think the old 'know your audience' adage applies well here. For ours (emergency physicians, who are notoriously ADHD), they can't stand to sit still and watch an educational video for more than a few minutes, but they love podcasts because they can listen and learn while doing something else too."

more

Hosts, Equipment, Frequency? Decisions to Make for a Podcast.

According to a report last year by Edison Research and Triton Digital, the portion of the public listening to online radio (podcasts) continues to grow. In 2017, 61% of Americans have listened to online radio in the past month, while about half (53%) have listened in the past week. This is up from 57% and 50%, respectively, in 2016.

more

Using Podcasts to Engage, Inform and Entertain

Soft guitar music starts, then a female voice: "Instead of going, 'What is the desired response from the targeted audience you're trying to reach? How do we generate that desired response? How do we measure that desired response? That's really what we're looking for and what we should be looking for as marketers.' But instead it's about a list of tactics and a list of stuff that we've done to prove our value."

more

Experience Is Good But We Have to Keep Our 'Beginner's Mind'

On TV from London this morning, tennis great John McEnroe was asked about Venus Williams, who started her 19th Wimbledon today. (She's won it five times.) The commentator prefaced the question by saying that Venus seems quite happy to still be competing at age 36—and be in the top 10 in the world.But that she accepts losing more and thus doesn't really try to learn from those losses.

more