A slow start turned into a flat finish for the B2B Media and Information industry in 2016, with normal stalwarts such as events and digital advertising showing some weakness. Overall revenue grew less than a percentage point to $28.49 billion, up from $28.27 billion in 2015. According to upcoming Connectiv Operating Cost Report, 47.8 percent of respondents said that gross revenue was higher in 2016 than 2015, while 52.2 percent said it was lower (of that same group, 91.3 percent say they’re forecasting higher gross revenue in 2017 than 2016).
The BIN report combines data from several sources. Event revenue is supplied by CEIR; print advertising data is provided by publishing service bureau IMS. Data on B2B digital advertising is estimated by ABM based on information provided by the IAB and the data component of the BIN report is provided by Outsell, supplemented by publicly available data and ABM estimates.