Under: B2B Revenue
For all the talk of digital transformation, the real transition for many B2B publishers was becoming events companies with media rather than media companies with events. Events typically offered better margins (especially attractive to PE-owners looking to boost revenue then flip for a tidy profit) and didn’t require the headaches of building infrastructure and new skills that digital demanded.
The 2017 Business Information Network report looks a little different this year, with significantly larger overall revenue estimates for the B2B media and information category as a whole and for the Data and Paid Content category in particular. Working with our partner Outsell, we’ve recast the Data and Paid Content category to expand beyond just B2B media publishers to be more representative of the greater paid content universe that Connectiv now represents (including companies such as Thomson Reuters, Bloomberg BNA, Reed Tech, Lexis Nexis and more). For the BIN report, Outsell is tracking a number of verticals including Commercial Information, Credit & Finance, Legal, Science Technology & Healthcare and Human Capital Management.
A slow start turned into a flat finish for the B2B Media and Information industry in 2016, with normal stalwarts such as events and digital advertising showing some weakness. Overall revenue grew less than a percentage point to $28.49 billion, up from $28.27 billion in 2015. According to upcoming Connectiv Operating Cost Report, 47.8 percent of respondents said that gross revenue was higher in 2016 than 2015, while 52.2 percent said it was lower (of that same group, 91.3 percent say they’re forecasting higher gross revenue in 2017 than 2016).
The BIN report combines data from several sources. Event revenue is supplied by CEIR; print advertising data is provided by publishing service bureau IMS. Data on B2B digital advertising is estimated by ABM based on information provided by the IAB and the data component of the BIN report is provided by Outsell, supplemented by publicly available data and ABM estimates.