Posts Under: Persico

Choosing the Right DMP Can Help You Target Customers More Efficiently

The presentations on DMPs (data management platforms)—and all they can do for publishers—at last Thursday’s Connectiv Digital Media Council by Kerel Cooper, VP, platform development for LiveIntent, and ONEcount President Joanne Persico were so thorough that one participant asked the obvious question: How much staff will we need to add?

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