Posts Under: Paid Content

Executive Summit Preview: New York Times To Talk Making Money on Paid Content

According to the Connectiv Media & Information census, by 2020, paid content and information services will be the second largest revenue stream for B2B media information companies, trailing only events. That’s a fundamental shift for many companies that continue to see advertising—in both print and digital formats—as a leading business line.

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Member Profile: Why Greentech Sees Paid Research—Supported By Media, Events—As the Winning B2B Formula

As its name suggests, Boston-based Greentech Media serves the green energy space. What may not be as readily apparent is that paid research and subscription services—not media—are its primary drivers, accounting for almost two-thirds of Greentech’s overall revenue and its fastest growing revenue stream. Here, Greentech CEO Scott Clavenna explains how prioritizing research—complemented by digital media and events—gives Greentech a recurring revenue stream that shields it from some of the fickleness of an advertising-only model and allows for major upsell opportunities with clients.

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