While advertisers in many B2B categories appeared to consolidate the number of B2B media sites they advertised on in 2016, several verticals saw advertisers buying more high value placements and more rich media advertising, according to the MediaRadar Digital Placement Score report.
I read this quote the other day: “More and more, these moments across the customer journey are happening on mobile devices. Whether it's performing a search, opening an app, visiting a website or watching a video, people turn to their mobile device to get answers or take action. We call these Micro-moments, and they are chances for brands to meet their customers at their moments of intent…”
As customers depend more and more on their mobile devices, publishers need to take this into consideration in executing their outreach, sales and design strategies.
“The trend now is getting away from an overly designed, wow-factor homepage to getting people to information they want fast," said author and speaker Matt Bailey. "Because of mobile devices—and I see this constantly in my analytics – [people’s] time on site and average page views are significantly lower than desktop or tablet. When I start to see 70% visitors on mobile ...