Posts Under: Digital Media

Northstar Travel Group Launches Studio 90

SECAUCUS, NJ (November 20, 2018) - Northstar Travel Group ("Northstar") announced the launch of Northstar Studio 90, a digital strategy team and content marketing team focused on delivering outstanding business performance for their clients' marketing investments.   As the market leader, Northstar delivers unrivaled reach and scale across the travel and meetings industries allowing Northstar Studio 90 to tap directly into the company's proprietary audience data and content expertise to fuel successful integrated marketing strategies on behalf of their clients. Matt Yorke, Chief Digital Officer is the driving force behind Northstar's ongoing strategic digital transformation. As well as reorganizing the existing teams and processes to deliver on this vision, Northstar recently recruited as the head of the marketing services initiative Jeremy Rueb, Vice President, Northstar Studio 90. Jeremy previously spent 11 years at IDG Communications where he built the company's first gl ...

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Behind HIMSS' New Content Marketing Machine: Avoiding the Perils of 'Random Acts of Content'

Content marketing--—both the creation of content for clients as well as advising clients on their content strategies--—is a business in the “tens of millions of dollars” for HIMSS, the Healthcare Information & Management Society. Last week HIMSS announced the launch of its Media Lab, designed to help healthcare technology marketers crack the code on content marketing through distinct data insights into user behavior, purchase intent and even emotional response.

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A Publisher's Digital Maturity Is Determined by How Well It Handles Data

“Digital Transformation” is a business cliche, an abstraction which continually absorbs every recent digital business or operational strategy discussion. At the Connectiv Executive Summit next month, Jonathan Murray, Transformational Chief Technology Officer at Digital Prism (dprism), will share dprism’s Digital Maturity, which helps executives assess the state of their organization’s digital readiness as well as gain focus on the most profitable areas of digital business change. Murray will also share findings from a survey of Connectiv members on how they stack up against the Digital Maturity Index.

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