Posts Under: Digital Media

Behind HIMSS' New Content Marketing Machine: Avoiding the Perils of 'Random Acts of Content'

Content marketing--—both the creation of content for clients as well as advising clients on their content strategies--—is a business in the “tens of millions of dollars” for HIMSS, the Healthcare Information & Management Society. Last week HIMSS announced the launch of its Media Lab, designed to help healthcare technology marketers crack the code on content marketing through distinct data insights into user behavior, purchase intent and even emotional response.


A Publisher's Digital Maturity Is Determined by How Well It Handles Data

“Digital Transformation” is a business cliche, an abstraction which continually absorbs every recent digital business or operational strategy discussion. At the Connectiv Executive Summit next month, Jonathan Murray, Transformational Chief Technology Officer at Digital Prism (dprism), will share dprism’s Digital Maturity, which helps executives assess the state of their organization’s digital readiness as well as gain focus on the most profitable areas of digital business change. Murray will also share findings from a survey of Connectiv members on how they stack up against the Digital Maturity Index.