Editor's note: This is the sixth of an ongoing series profiling the 2018 SIPAward winners. See links to the others below.
Do we try enough new ways of doing things? I was just reading about a 2016 SIPAward-winning marketing campaign by Cynopsis Media, a division of Access Intelligence, for a webinar titled, How to Use Snapchat to Reach & Deepen Your Audience. One of their four panelists was a 15-year-old social influencer named Alexis G. Zall.