Director of Strategic Initiatives, Washington Post
As Director of Strategic Initiatives at The Washington Post, I lead The Post’s newsroom in developing content strategies tied to workable business models. I also direct a lab dedicated to experimental storytelling that works to identify, create, and execute unique digital products and stories. And I work across The Post to strategize and build products with The Post’s engineering, product design, design graphics, audience, analytics and revenue teams. In my role, I developed The Post’s 2020 election strategy, helped ensure that 2018 election website and apps were safe from malicious attackers, figured out how to tell the story of the 2016 presidential race with 3D printers. I also built The Post’s first machine-generated, fully automated AI-created stories to cover both elections and the Olympics. I helped create The Post's first virtual reality project - including one shown at the Tribeca film festival, initiated the use of 360 cameras, oversaw its first augmented reality story, built a freelance network that changes how The Post covers national stories and launched a new leadership vertical.
I was a key part of the digital team that drove The Post to multiple Online News Association and Society of News Design digital news awards.
Previously, I led National Geographic’s digital new producers, product designers and iPad magazine. And I spent five years as a professor at Northwestern University’s Medill School. I taught classes in the interactive sequence focusing on the design of media products, helped found a cross disciplinary program with computer science and had an appointment with For Segal Design Institute. While at Medill, I researched the future of human-centered news design, especially tools for the creation, consumption and distribution of journalism on mobile devices, tablets and web-based media applications. Between 2006-8, I led The Poynter Institute's website redesign and worked as a design director, redesigning a pair of award-winning Florida newspapers.