M O N D A Y   M A Y   1 7 12:30 - 2:00 pm Luncheon Address/Panel: The Intersection of Search, Content and Premium Sources Search engines are starting to play a major role in how users access information today. However, some search companies are integrating content more broadly than others. Some are offering deep integration of content, including premium content while others are focused on integrating links to content providers into search results. In order to maximize their reach, publishers must understand how to work with search firms effectively. In this session, leading executives involved in the convergence of internet search and content discuss: How content companies can ensure that people find their content and ensure that it is accurately represented The differences in the way Yahoo and Google are approaching content within their search results. How publishers can leverage the success of paid keyword and topic search. How integration of content into search solutions leads to more transactions. Moderator: Jeff Cutler, Vice President, Content Division, SIIA Panelists: David Mandelbrot, Vice President, Search Content, Yahoo! Inc. David Seuss, CEO, Northern Light Group, LLC Patrick J. Spain, Chairman & CEO, HighBeam Research 2:00 - 3:00 pm Deal-Making Session 3:00 - 6:30 pm San Francisco Harbor Cruise Join the rest of the Content Forum attendees in a relaxing cruise around San Francisco Bay on the Hornblower Empress. With an interior reminiscent of a turn-of-the-century paddlewheel riverboat, the Empress Hornblower delivers a classic elegance. Enjoy a reception room with chandeliers, mahogany bars and dance floors. This two-hour cruise includes breathtaking views of the Bay Bridge, San Francisco Skyline, Angel Island, Tiburon, and Alcatraz, as well as a sail near the magnificent Golden Gate Bridge. Hors d'oeuvres and drinks will make the time fly by while you network with your peers. Be sure to bring a jacket -- the Bay can be brisk! Depart hotel 3:15 Cruise begins 4 pm Cruise ends 6 pm Return to hotel by 6:30 T U E S D A Y   M A Y   1 8 7:30 - 8:30 am Continental Breakfast 8:30 - 9:45 am Leveraging the Content Value Chain Publishers, aggregators and technology integrators are all essential to providing users with content in context. We no longer argue about whether content or technology is king, because which ever is, the other is the kingdom. This panel will explore the merit that each participant in the value chain provides. From publisher to aggregator to product, who adds value and where? The panel will explore: The various ways in which publishers and aggregators work together to embed content in applications and reach end-users. Business models of the content-creation value chain New creative ways to structure licensing deals that make each part of the chain successful Moderator: Ken Kirkley, Director - Corporate Licensing & Development, ProQuest Information & Learning Panelists: Bob Carlson, VP, IBM Webfountain Jeff Davis, Executive Vice President & General Manager, CBS MarketWatch Corey Johnson, President, RSiCopyright Richard Geiger, Research Director, San Francisco Chronicle Alan Scott, Vice President & Director, Global Marketing, Factiva, a Dow Jones and Reuters company 9:45 - 10:15 am Coffee/Networking Break 10:15 - 11:30 pm Tools and Technology: Implementing tools and technology wisely to make (or save) money. Often times we are enamored with the latest and greatest tools and technologies. What is hype, what is reality, and what tools and technologies actually help us make any money? Our panel comprises content developers and content product vendors who can provide first hand experience to making money by implementing the right technology at the right time. The panel will explore: How do you measure the return on technologies? When does it make sense to build vs. buy? What micropayment tools are out there to help you sell your content? What technologies are available to help you syndicate your content and measure usage - including DRM and RSS. Moderator: Barry Bealer, President & CEO, Really Strategies, Inc. Panelists: Ken Doctor, Vice President, Knight Ridder Digital Bennett Zucker, Executive Director, Customer Success, Tacoda Systems, Inc Chris Skudder, President/CEO, ECNext Keith White, General Manager, Congressional Quarterly 11:30 - 12:00 pm Coffee/Networking Break 12:00 - 1:30 pm Lunch 1:30 - 2:45 pm Getting the Deal Done Who is buying and how to sell to them You have created, published, aggregated or acquired your content; established a winning business model; and developed the technology to make it all happen. Now it is time to sell it and make money. This panel will explore the three major customers you need to develop your sales strategy around - the enterprise, individuals and channels as well as the importance of having multiple revenue streams. This panel includes both buyers and sellers of content and will address: How do you sell to an enterprise when information purchasing has been decentralized? How can you reach anonymous, faceless individuals that are buying content through multiple online channels? How do you sell subscriptions, licenses, and/or advertising to pay for your content? Moderator: Paul Gerbino, Publisher, Product News Network Panelists: Dawn Conway, Vice President, Content & Business Development, LexisNexis Doug Herrington, Co-Founder & CEO, KeepMedia, Inc. Cynthia Murphy, Senior Vice President, Strategic Marketing, Dialog, a Thomson business David "Skip" Prichard, Senior Vice President, Sales, ProQuest Information & Learning Greg Reinacker, President, NewsGator Technologies 2:45 - 3:15 pm Coffee/Networking Break 3:15 - 4:30 pm Where is the Industry Headed? Trends That Will Impact How You'll Make and Lose Money The final panel of the Show Me the Money Summit will focus on where the content industry is headed and how this will affect your ability to generate revenue. Panelists will discuss the opportunities of RSS, blogging, and content software convergence and how to turn them into dollars. In addition, these experts will debate the threats posed by peer-to-peer networks and the customer revolt facing STM aggregators. Specific topics that will be addressed include: Is RSS the technology that finally eliminates the role of the infomediaries and aggregators? Will blogs evolve and be considered quality sources of content? Will Open Access and the Public Library of Science affect the revenue streams and potential of STM publishers? Moderator: Ed Keating, Partner, Easton Consultants Panelists: Rafat Ali, Editor/Publisher, paidContent.org Michelle Horowitz, VP, Content Development, PR Newswire Christine Mason, CEO, Open Road Technologies, Inc. David Myers, Executive Director, Licensing, Ovid Technologies, Inc. 6:00 pm - 7:30 pm Codie Awards Reception 7:30 pm - 12:00 am Codie Awards Gala & Afterglow W E D N E S D A Y   M A Y   1 9 Morning (Time TBA) Content Division Board Meeting