Tuesday, May 24
8:00 am - 9:00 am
Registration, Welcome & Continental Breakfast
9:00 am - 9:15 am
Good Morning & Welcome
 | Ken Wasch
President, Software & Information Industry Association
|  | Ed Keating
Vice President, Content Division, Software & Information Industry Association
|
9:15 am - 10:30 am
Opening Keynote Panel:
Searching for Content in all the Right Places
At last year's Content Forum, we heard how leading search engines and research services were embracing premium content. The integration of successful advertising services such as paid keyword and sponsored listings with content distribution strategies such as RSS have led to new revenue sources for savvy publishers who have used these trends to both drive traffic and revenue. Come hear executives from the major search services talk about how new trends such as local search, multi media search and a frenetic push to release new features are continuing to blur the lines between content and search.
10:30 am - 11:00 am
Networking Break
11:00 am - 12:00 pm
Who's got the Remote? Users Taking Control
Users want information at the point of their need, whether it be in the middle of preparing a presentation, sending an email, pulling together a report, analyzing intelligence data, distributing it within their organization or to their own customers. Meeting that need in the most effective and efficient way has become the primary challenge for information providers and application developers. Integration and management of content within an individual user's workflow has become the driving force behind many partnerships being formed in the industry. This panel will examine this challenge by focusing on these questions concerning user needs:
- How have user needs changed?
- How do we bring content to the point of user need
- How can we make the content more relevant to the user?
12:00 pm - 12:45 pm
Networking Lunch
12:45 pm - 1:30 pm
Luncheon Interview:
Congressional Quarterly – the Next Sixty Years…
Congressional Quarterly Inc. is the Washington-based publishing company that specializes in news and information on Congress, politics and public policy. For the last sixty years they have built a reputation for accurate, comprehensive and nonpartisan reporting.
During this session, hear from CQ’s President & Publisher Robert W. Merry what it is like to have the largest news team covering Capitol Hill and the challenges of serving a clientele that includes 95 percent of the members of Congress. We will also discuss Merry’s perspective on the changes he’s seeing in electronic content, a method of delivery CQ has had since 1984 and how the company has expanded into other product lines.
| PANELIST | INTERVIEWER |
 | Robert W. Merry
President and Publisher, Congressional Quarterly
| | Ed Keating
Vice President, Content Division, Software & Information Industry Association
|
1:30 pm - 2:30 pm
Deal Making Session - Who's Here & Why?
The Deal Making Session is designed to give attendees a chance to tell everyone what types of contacts and alliances they are looking to make at the Summit. This is how you'll know who you want to meet, and everyone will know they want to meet you.
All conference registrants will be able to submit their name, company, alliance interests and photo online before the conference. This information will be available to other registrants prior to the Forum to help facilitate networking before the even begins and to maximize it during and after the Forum. Registrants will also have the option to sign up online on a first-come basis to present their business development interests at the podium during the Session.
At the Session, the first 50 individuals who have contacted the moderator in advance will have 60 seconds to present their alliance interests at the podium. All attendees who do not present at the podium will have 10 seconds to state their name and company to the group at the end of the Session.
3:00 pm - 5:30 pm
Offsite Networking Event:
Hollywood Entertainment Museum - Cheers Bar Set
Founded in 1996, Hollywood Entertainment Museum (HEM) offers the public up-close and personal access to an industry that evokes worldwide curiosity for all people. In addition to its cultural mission, in 1997 Hollywood Entertainment Museum changed the paradigm of what a modern day museum can be by opening the Film Technology Training Center for Youth (FTC) in collaboration with the Los Angeles County Office of Education’s Division of Juvenile Court Community Schools and the Los Angeles County Probation Department. This unique fusion of culture and education allows the Museum to preserve and celebrate the achievements of the entertainment arts while grounding itself in a deep sense of social responsibility. www.hollywoodmuseum.com
Wednesday, May 25
7:30 - 8:30 am
Networking Breakfast
8:30 am - 9:00 am
Morning Keynote:
Paulo Lemgruber, General Manager, Variety.com
9:00 am - 10:00 am
Morphing Channels: Choosing Online Channel Partners
Improved internal technology for generating Web-ready content, combined with a range of choices for implementing e-commerce allow publishers to use direct avenues for marketing and distributing their content that weren't available a decade ago. However, very few publishers would consider full vertical integration of editorial, production, sales, marketing, and distribution to all market segments. Partners are still needed to optimize productivity and maximize profits by servicing some segments more cost-effectively than could be achieved via direct sales avenues.
This panel of publishers and aggregators representing providers of pharmaceutical and medical content will illustrate how some traditional aggregators are evolving to provide value to content providers in a digital-centric publishing world.
Some of the issues that will be covered in this case-study style include:
- How can traditional aggregators who used to own the online channel with proprietary systems thrive in a web-dominated world?
- How can professional publishers best leverage online advertising network channels; what are the keys to selecting online advertising partners?
- What are the secrets to managing online channels to minimize channel conflict and ensure that the integrity of your content and pricing strategy is maintained? What technologies and tracking mechanisms are currently available to monitor channel sales?
- Which segments are better serviced via channel sales versus direct sales efforts?
10:00 am - 10:30 am
Networking Break
10:30 am - 11:45 am
Who's Paying Who and How?
Hear key players in the world of new publishing paradigms debate what content and business models will drive revenue for publishers now and in the future. In 1977, Marshall McLuhan, the renowned communications scholar, stated, "Gutenberg made everybody a reader. Xerox makes everybody a publisher. Moving forward in time to the 21st century, this could easily be restated as, "The Internet with its ability to enable creation and distribution of content to anyone, anywhere, makes everyone a publisher. Stated simply, no one knows you're a dog on the internet. Open-access, blogs, search engines, e-newsletters, e-books, e-zines, vertical portals, horizontal portals, RSS, the list goes on, all have potential to transform not just the underlying business of publishing but also its core business models.
| MODERATOR |
 | David Meerman Scott
Author of the book Cashing in with Content (coming summer 2005), principal / creative director of Freshspot Marketing LLC, and Contributing Editor, EContent Magazine
| | |
| PANELISTS |
 | Bruce Antelman
President, Reviews.com
|
 | Corilee Christou
VP, Online & New Media Licensing
& Development, Reed Business Information
|
 | Scott Virkler
VP, Business Development, globalSpec
|
 | Larry Schwartz
President, Newstex
|
12:00 pm - 12:45 pm
Networking Lunch
12:45 pm - 1:30 pm
Luncheon Keynote:
Marjorie Scardino, Chief Executive, Pearson PLC
Pearson and its leadership tell an important story about the changes facing all companies operating in these competitive environments. Hear Scardino's views on the current business climate and major issues for today's companies:
- latest trends and influences for content and education businesses in the next year
- strategies for maximizing the value of successful companies
- promising practices for successfully creating, publishing and distributing digital content
- the current environment for mergers and acquisitions
- maintaining leadership roles during these challenging times
1:30 pm - 2:45 pm
Passwords, Piracy & Plagiarism:
Technologies That Protect Your Content and Increase Your Revenues
You've settled on a business model, evaluated distribution partners and figured out your blogging and RSS strategies. The final panel of the Forum will discuss ways to combat the threats that your content faces once you release it into the market and to maintain and monetize your intellectual property rights. Specific topics that will be addressed include:
- How do you maintain attribution when your content has been distributed through an aggregator or picked up by a blogger?
- What technology solutions are in place to protect your rights and increase your revenue?
- What lessons can be learned from the MPAA and RIAA experiences?
- Can Legislative solutions help?
2:45 pm - 3:00 pm
Q&A: Standards Resource Guide
SIIA Standard Working Group will be available to answer questions about SIIA's newly -released Standards Resource Guide.
3:00 pm - 3:30 pm
Conference Wrap Up
Moderators and commentators will summarize of what was discussed and learned at the Forum.
6:00 pm - 12:00 am
20th Annual Codie Awards
Reception & Gala
