Best Marketing/Public Relations Solution

Bronto Marketing Platform - Bronto Software

Bronto Software provides the leading marketing platform for online and multi-channel retailers to drive revenue through email, mobile and social campaigns. Over 1000 organizations including Party City, Etsy, Gander Mountain, Dean & Deluca, and Trek Bikes rely on Bronto to increase revenue through interactive marketing.

Bronto combines sophisticated email marketing software with mobile marketing and social marketing and brings it all together with the most advanced automation engine, letting you design and execute smarter, more engaging marketing campaigns. We give clients the power to drive revenue.

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Cision - Cision

Cision is an on-demand campaign management application for marketing and PR professionals. It integrates and automates critical earned media and owned media management processes and supports integrated marketing strategies.

Cision has been adopted by over 30,000 users in more than 20 countries since its launch in October 2007. It is now available in nine languages and is used by corporations, nonprofits, universities and solo practitioners, as well as 49 of the top 50 largest PR agencies.

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PowerDialer for Salesforce - InsideSales.com

High velocity, low friction sales is a reality with PowerDialer for Salesforce. Automation and instant customer contact are driven by predictive analytics and HBR published research.

Spark by Marketo - Marketo

Spark by Marketo is a new brand of marketing automation that helps small businesses – the fastest-growing and largest segment of today’s economy - grow revenue faster. Spark creates meaningful, cost-effective marketing campaigns – using inbound marketing, search, email, events and social media, automates lead nurturing efforts, and accurately scores leads, so sales people can focus on the right opportunities to bring in more revenue. Spark provides an easy, intuitive master dashboard to all revenue-driving activity, with no extra technical help or expertise necessary. Businesses can get going with Spark immediately, thanks to built-in tutorials that walk users through each activity step-by-step. Spark also measures the impact of each campaign and program in real-time, including email volumes and leads generated, so users can easily make changes to improve revenue growth.

Spark shares the same technology foundation that powers Marketo’s award-winning solutions for larger enterprises, used by more than 1,700 customers worldwide. In February, the sixth annual Stevie Awards for Sales & Customer Service named Spark a silver award winner in the new product and services category. Spark also received a 2011 Product of the Year Award in December from Customer Interaction Solutions magazine- the only marketing automation solution to receive this award.

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PIER Systems - O'Brien's Response Management

The PIER System is an all-in-one, web-based solution for public and media relations, crisis communication management, mass notifications, employee communications, business continuity and more.

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MyMediaInfo Solutions Suite - RedEgg Solutions, Inc.

MyMediaInfo, now part of Thomson Reuters, delivers innovative and scalable media intelligence solutions that can be tailored to the needs of public relations and marketing professionals at companies of all sizes. Our solution suite includes the industry’s most comprehensive and accurate media contacts and editorial calendar databases, an influencer identification tool, monitoring and analytical capabilities, as well as customized coverage and reporting solutions. Businesses of all sizes rely on MyMediaInfo services to better plan and measure the effectiveness of their outreach efforts.

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Ad Catalyst - Vizu Corporation

Vizu Ad Catalyst is the first real-time campaign measurement and optimization solution for online brand advertising, allowing our customers to collaborate around maximizing Brand Lift from their campaigns. Vizu works with the entire online brand advertising ecosystem, from brand advertisers such as Conagra and General Mills, and agencies such as the Interpublic Group of Companies, the Publicis Groupe, and the Omnicom Group, to media providers such as MTV, Undertone Networks, and Google, and technology providers such as LiveRail, DataXu, and Adap.tv.

Leveraging an intuitive campaign management interface and analytics dashboard, our customers can optimize Brand Lift and improve their campaign by adjusting creative, targeting, and frequency in real-time. This allows our customers to ensure they are maximizing campaign ROI. For example, in an award-winning case study, Ad Catalyst enabled coffee-cream makers International Delight to optimize their campaign creative and targeting mix while their campaign was still running. This optimization led to a 34% increase in Brand Lift for awareness for a new product launch, and increased effective media spend by over $100,000.

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