Thomson Reuters Multimedia Center - Thomson Reuters

Powered by the same award-winning technology that drives Reuters Insider, Thomson Reuters Multimedia Centre is an online video platform which allows financial institutions to quickly and easily engage with clients in a compelling and direct way. The Multimedia Centre platform empowers financial service firms to create their own video content about research, market commentary and trade ideas, manage their existing video assets, and distribute multimedia content directly to the desktops of financial professionals worldwide while retaining control each step of the way. Thomson Reuters knows from our extensive experience serving sell-side clients that they are constantly looking for better ways to engage with the buy side. Readership of research reports and other text-heavy communications is down across the board as the market is flooded with content. However, multimedia drives deeper engagement with the audience in a way that traditional text cannot. By using Multimedia Centre to create their own presentations, financial institutions increase the impact of their message, improve the efficiency of their business, and differentiate their brand from the competition. Now multimedia is becoming an integrated part of the daily workflow for financial professionals and changing the landscape of how the sell side communicates with the buy side.