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Best Advertising Management Platform

Recognizes the Best Advertising Management Platform specifically designed for media, publishers & information providers. Nominees may submit solutions that support the monetization of web, mobile, app and other inventory for media, publishers & information providers.

Adobe Media Optimizer - Adobe Systems, Inc.

Adobe AdLens is the first unified performance advertising management platform optimizing across search, display and social media, including Facebook and LinkedIn. The platform gives marketers the control and insights needed to holistically manage campaigns, while easing performance optimization in auction-based digital ad markets. AdLens helps marketers allocate budgets among the right channels to achieve maximum conversions through cross-channel optimization and attribution modeling.

- Search - AdLens is a global, enterprise-level search engine marketing solution. Its unique predictive modeling drives accurate bidding for greater volume and efficiency. AdLens campaign management tools provide deep understanding of search marketing success and interactions with other channels, giving marketers direct control of their campaigns.

- Display - AdLens is the only platform integrating display with search and social ad buying. Its real-time bidding (RTB) platform facilitates massive reach via partnerships with leading inventory suppliers, like Google, Microsoft and Yahoo. Impression-level bidding, audience buying, cross-channel insights and flexible campaign management lead to high-performing display campaigns.

- Social - AdLens offers new opportunities on social networks, such as Facebook and LinkedIn, by delivering automated optimization while removing campaign management and reporting complexities. The social platform gives advertisers algorithmic optimization and predictive modeling required to succeed in any social ad marketplace.

  • Go To Adobe Systems, Inc.'s Web Site
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    • Additional information can be found online at:

    BRIQ (BrightRoll IQ) - BrightRoll

    BrightRoll is the largest independent video advertising technology platform, offering the most advanced solutions to help advertisers meet campaign goals and give publishers access to the industry’s largest video marketplace to maximize the monetization of their inventory.

    BrightRoll is powered by BRIQ, a proprietary buying platform that manages the trafficking, audience targeting, delivery, reporting and performance optimization of video advertising campaigns. Whether measuring performance by brand metrics, engagement, completions or a variety of other available metrics, BRIQ analyzes key parameters of a campaign to provide the best possible ROI.

    The BRIQ platform was built specifically for video (and video only) to provide advertisers with the industry’s leading:

    • Real-time targeting: offers real-time, per-impression data access for audience targeting.
    • Transparency: visibility where video ads run before, during and after a campaign.
    • Continuous optimization: analyzes thousands of variables in real-time to optimize for audience, creative, inventory, brand metrics, engagement and price.
    • Real-time reporting: provides visibility into campaign performance and opportunity for continuous optimization.

    BrightRoll works with 90% of the top 50 US advertisers and the world’s largest agencies, while reaching an audience of 152 million unique U.S. monthly visitors. The company also serves 1.8 billion monthly video ads (more than Google and Hulu).

  • Go To BrightRoll's Web Site
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    • Additional information can be found online at:

    		  
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    OpenX Digital Advertising Platform - OpenX

    OpenX is one of the leading providers of digital and mobile advertising technology. We provide a comprehensive Software-as-a-Service platform that combines ad serving, an ad exchange and a breakthrough approach to yield optimization.

    OpenX Enterprise maximizes ad revenue by optimizing all ad revenue channels in one place through advanced targeting and trafficking features such as frequency capping, behavioral targeting and conversion tracking. Our intuitive user interface and workflow make life easier, so publishers spend less time on operations.

    OpenX Market provides access to global demand from the fast-growing pool of real-time buyers bidding for ad inventory. Publishers are able to directly control their ad quality and achieve higher yields for their inventory by utilizing OpenX's innovative control features, and by setting minimum prices for their inventory.

    OpenX Lift is our breakthrough technology that significantly increases revenue from non-guaranteed inventory by moving the marketplace into a publisher's ad server. This allows all buyers to compete simultaneously, increasing yield and reducing discrepancies and latencies that develop from sending inventory to third parties. OpenX Lift works with all ad servers, so publishers can turn their existing ad server into a profit center and keep all of their existing relationships with buyers.

  • Go To OpenX's Web Site
  • Go To Product Site

    • Additional information can be found online at:

    		  
    OpenX Logo