Best Testing, Monitoring and Analytics Platform

Recognizes the Best Testing, Monitoring and Analytics Platform specifically designed for media, publishers & information providers. Nominees may submit solutions developed for analysis, testing and/or monitoring of website traffic, mobile, social media and other distribution and publishing channels of media, publisher & information providers and/or monitoring their competitor website traffic, mobile, social media and other distribution and publishing channels. This award will be given to the product that best demonstrates the ability to support publishers, media providers and information service providers with an outstanding user interface, the ability to deliver actionable insights, and pushes analytics and understanding past the data team and into the hands of the front line employees.

Adobe Marketing Cloud - Adobe Systems, Inc.

The Adobe Digital Marketing Suite* is an integrated and open platform for online business optimization, providing insight into the performance of digital marketing initiatives, and empowering organizations to critically analyze and optimize online marketing programs through testing, analytics and monitoring to ensure the success of their online marketing programs.

As part of the digital suite, Adobe Test&Target arms marketers with the ability to create and manage real-time A/B and multivariate tests to improve the performance of their marketing content across any digital channel. With Adobe SiteCatalyst, marketers are able to take actions on web analytics data insights and determine critical success metrics for online marketing campaigns. Adobe Social enables marketers to connect social media activities and ROI. The product also enables companies to manage, publish, analyze and monetize social media marketing content across owned channels, giving them the ability to identify real-time insights about social activity, and turning social efforts into measurable business results. The Adobe Digital Marketing Suite ultimately helps brands generate more revenue from their digital properties.

*The Suite will be rebranded to the Adobe Marketing Cloud by the end of 2012. We are happy to update our submission at that time.

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Zoomph - Zoomph

A social media content aggregator that filters, moderates and provides live displays for events and conferences. In addition to providing the moderated feed, Zoomph provides analytics that are able to monitor custom defined trends and topics while delivering reports that show top influencing users, a data timeline and more. While it is already capable of tracking Twitter, Facebook and Instagram, Zoomph plans to expand its coverage in the near future to other social networks and other digital content.

Go To Zoomph's Web Site

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Additional information can be found online at: