Recognizes the Best Media & Information Monitoring Solution for capturing, analyzing content, editorial opinion or advertising content across online, mobile, social or other media. Nominees may submit solutions that include documentation, content, analysis, or editorial opinion, specifically or widely. Solution may specialize coverage by media, subject, industry, size, geography, publication, journalist, or editor.
Cision - Cision, Inc.
Cision is a cloud-based campaign management software solution for marketing and public relations professionals. It lets them:
* Monitor news coverage and social media conversations in real time;
* Identify and engage top media and digital influencers using its integrated, best-in-class database, which contains over 1.5 million influencers and outlets and is updated 25,000 times each day;
* Amplify Content Marketing campaigns, tell their brands' stories, and distribute news through its SEO website, social publishing tools, social media platforms like Twitter and Facebook, wire services, and email; and
* Analyze the impact of news coverage in online, print and broadcast media, as well as social media conversations.
Cision's campaign management software has been adopted by over 30,000 users in more than 20 countries since it was first introduced in October 2007. Available in nine languages, Cision is used by 95 percent of top global PR agencies, as well as corporations, nonprofits, universities and solo practitioners.
Critical Mention's new AllMedia platform provides global media intelligence for a brand's PR and marketing functions.
Subscribers gain access to a content set including TV and cable stations in all 210 U.S. markets, Canada, the UK, and the Middle East; radio in the top 50 Arbitron markets; 36,000 online news sites; 200 million blogs; review sites and forums; and public posts from social platforms including Twitter, LinkedIn, Facebook and Pinterest.
Distinguishing characteristics of AllMedia versus incumbent monitoring platforms include:
-- Automated discovery, enabling subscribers to quickly spot where their brand is being discussed actively (i.e., TV versus social or blogs), which topics are dominating the coverage, and the tone of coverage.
-- Simplicity of reviewing and editing video and audio in the cloud, allowing subscribers to create video emails and reports, and to download broadcast- or web-quality clips of their broadcast coverage.
-- Visualization tools so subscribers can more easily interpret complex data concerning coverage in mainstream and social media, and share those reports throughout the enterprise.
Nexis® with Media Coverage Analyzer - LexisNexis Group
Nexis combines multiple key content collections (news, company/industry intelligence, biographical, legal, legislative/regulatory sources, intellectual property and public records) for broad & deep news research. Media Coverage Analyzer, utilizing any LexisNexis content set, allows user to analyze and graphically display results from any search and create continuous alerts with results delivered in graphical display. Graphical analyses are highly customized, allowing users to select single or multiple variables such as search terms, index terms or time periods to generate unique analyses. Media Coverage Analyzer can be used to chart key messages or issues over time, compare coverage of publication or media channel, compare brand coverage, graph market penetration and awareness and much more. Users of Media Coverage Analyzer can easily create presentation-ready graphs for internal presentations, portals or external websites based on information found on Nexis and gain deeper insights and generate new ideas through visualized analysis of critical content.
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