BRIQ (BrightRoll IQ) - BrightRoll

BrightRoll is the largest independent video advertising technology platform, offering the most advanced solutions to help advertisers meet campaign goals and give publishers access to the industry’s largest video marketplace to maximize the monetization of their inventory.

BrightRoll is powered by BRIQ, a proprietary buying platform that manages the trafficking, audience targeting, delivery, reporting and performance optimization of video advertising campaigns. Whether measuring performance by brand metrics, engagement, completions or a variety of other available metrics, BRIQ analyzes key parameters of a campaign to provide the best possible ROI.

The BRIQ platform was built specifically for video (and video only) to provide advertisers with the industry’s leading:

• Real-time targeting: offers real-time, per-impression data access for audience targeting.
• Transparency: visibility where video ads run before, during and after a campaign.
• Continuous optimization: analyzes thousands of variables in real-time to optimize for audience, creative, inventory, brand metrics, engagement and price.
• Real-time reporting: provides visibility into campaign performance and opportunity for continuous optimization.

BrightRoll works with 90% of the top 50 US advertisers and the world’s largest agencies, while reaching an audience of 152 million unique U.S. monthly visitors. The company also serves 1.8 billion monthly video ads (more than Google and Hulu).