BrightRoll is the largest independent video advertising technology platform, offering the most advanced solutions to help advertisers meet campaign goals and give publishers access to the industryâ€™s largest video marketplace to maximize the monetization of their inventory. Go To BrightRoll's Web SiteGo To Product Site
BrightRoll is powered by BRIQ, a proprietary buying platform that manages the trafficking, audience targeting, delivery, reporting and performance optimization of video advertising campaigns. Whether measuring performance by brand metrics, engagement, completions or a variety of other available metrics, BRIQ analyzes key parameters of a campaign to provide the best possible ROI.
The BRIQ platform was built specifically for video (and video only) to provide advertisers with the industryâ€™s leading:
â€¢ Real-time targeting: offers real-time, per-impression data access for audience targeting.
â€¢ Transparency: visibility where video ads run before, during and after a campaign.
â€¢ Continuous optimization: analyzes thousands of variables in real-time to optimize for audience, creative, inventory, brand metrics, engagement and price.
â€¢ Real-time reporting: provides visibility into campaign performance and opportunity for continuous optimization.
BrightRoll works with 90% of the top 50 US advertisers and the worldâ€™s largest agencies, while reaching an audience of 152 million unique U.S. monthly visitors. The company also serves 1.8 billion monthly video ads (more than Google and Hulu).