Adobe Marketing Cloud - Adobe Systems, Inc.

The Adobe Digital Marketing Suite* is an integrated and open platform for online business optimization, providing insight into the performance of digital marketing initiatives, and empowering organizations to critically analyze and optimize online marketing programs through testing, analytics and monitoring to ensure the success of their online marketing programs.

As part of the digital suite, Adobe Test&Target arms marketers with the ability to create and manage real-time A/B and multivariate tests to improve the performance of their marketing content across any digital channel. With Adobe SiteCatalyst, marketers are able to take actions on web analytics data insights and determine critical success metrics for online marketing campaigns. Adobe Social enables marketers to connect social media activities and ROI. The product also enables companies to manage, publish, analyze and monetize social media marketing content across owned channels, giving them the ability to identify real-time insights about social activity, and turning social efforts into measurable business results. The Adobe Digital Marketing Suite ultimately helps brands generate more revenue from their digital properties.

*The Suite will be rebranded to the Adobe Marketing Cloud by the end of 2012. We are happy to update our submission at that time.