January 20, 2005
An SIIA Webcast

Featuring:
Leigh Watson Healy, Chief Analyst, Outsell

This presentation, based on Outsell’s traditional year-end Outlook Briefing, recaps the year’s information industry events and highlights the big issues and trends brewing in our industry’s future. For 2005, the new theme is “Power Play,” which is intentionally laced with double meaning. We think the themes we raised in 2004 – play, creativity, and fun as the industry reinvents itself – will continue, but they’ll be kicked up a notch in 2005. We mean power as in strength, power as in energy – not the fear-based old world of power grabs, power struggles, and power outages. After first revealing our track record for 2004 predictions, Outlook looks at shifting power positions of information users, information vendors, and information managers in 2005. We make 14 predictions on topics including financial performance of companies in the industry; winning traits for market research companies; open access developments; information managers’ roles; new ways of moving and delivering content; and the influence of young technology users. This is Outsell’s essential guide to what’s in store for the information industry in 2005.