Schedule

Bootcamp: Marketing Subscription Data Services

In this intensive, 90-minutes session, we’ll address the unique characteristics and challenges associated with the marketing of online subscription data products. We’ll review both the basics and best practices associated with such key marketing areas as search engine optimization and discovery, lead acquisition, email marketing, building an online sales funnel, trial subscriptions, lead nurturing, and much more. Bring your notebook and your questions top this hands-on session that will be led by industry expert Minal Bopaiah, Editor of Subscription Content, and Russell Perkins, founder of InfoCommerce Group.

Leader:

Minal Bopaiah, Editor, Subscription Site Insider

Speed Networking

This opening session at DataContent is designed to introduce you to a large number of other attendees in an efficient, fun and relaxed way. 3-minute brief meetings are the starting point for conversation and networking throughout the conference. This event is open to all registered attendees of DataContent.  Make the most of your conference investment and plan to attend this session!

Opening Welcome Reception

Join us as we celebrate the start of another great DataContent conference! Catch up with old friends and meet new colleagues as you enjoy good food and drink while overlooking the Delaware River. The Opening Welcome Reception, open to all attendees is from 5:30 PM to 7:00 PM at Keatings Restaurant.   

The Opening Reception is sponsored by Howard-Sloan-Koller Group.

Networking Breakfast & Registration

Welcome Remarks - Data Is Destiny

Host:

Kathy Greenler Sexton, VP and General Manager, Content Division, SIIA

Russell Perkins, Founder & Managing Director, InfoCommerce Group Inc.

CIO Perspective - Inside IBM: Using Data to Drive Growth for the Business

In an increasingly interconnected and instrumented world, data is radically transforming business. What does it take to properly integrate and manage these powerful and massive new data flows? How can Big Data be put to productive use? What is the impact on B2B and sales and marketing functions? Who better to guide us towards the answers than Jeanette Horan, CIO of IBM.

Keynote:

Jeanette Horan, Chief Information Officer, IBM

Models of Excellence: Excellence In Action

Every year, the Models of Excellence program answers the one question: “Who’s doing data and content right”, AT THIS MOMENT? Those that are honored as the 2013 Models of Excellence companies are re-setting the standards for data excellence based on content, innovation, utility, functionality, revenue, viability, ambition, and market readiness.

Three of this year’s Models of Excellence companies will show you what data in excellence looks like, and how they achieved it.

Moderator:

Scott Taylor, Managing Director, InfoCommerce Group

Panelists:

Jeremy Bronfman, CEO, Enigma

David Chun, Founder & CEO, Equilar

Rob Heiser, President, Segmint

Alex Rosenberg, Director of New Products, FindTheCompany

Networking Break

The Tools They Are A-Changing

What are the tools you need to turn your content into a commercial-grade database that you can easily productize? What are the possibilities of commercializing a data product once you use these technologies?  How close are we to the promised land of fully automated database creation,  maintenance and distribution? How hard is it, really, to implement these technologies?

Listen as we interview  companies at the cutting edge of technologies that enable building commercial-grade, real-time and automated databases.   Between them, they have seen thousands of B2B companies transform themselves by changing how they store, process and manipulate their content and data. 

Understand what’s considered state-of-the art today, and gain ahead-of-the curve insights on where things are headed,  and learn how we’ll be doing business in the very near future.

Moderator:

Russell Perkins, Founder & Managing Director, InfoCommerce Group Inc.

Panelists:

Keith Cooper, CEO, Connotate

John Felahi, Chief Strategy Officer, Content Analyst

Vinit Khanna, Chairman of the Board, OKS Group

Matt Manning, President, Information Evolution

Networking Lunch

Private Company Data: Doable? Usable? Credible?

Private company data is known as the “final frontier” for good reason; it’s incredibly difficult to get accurate timely information on the 8-12 million private companies. Accurate private company data is not a nice-to-have piece of data in 2013, it's critical for today’s marketers, sales teams, application developers, data brokers and others who are leveraging this information.  

Find out from those who go where most fear to tread, creating and maintaining private company data, what the current best practices are, what the quality and timeliness standards are. Understand what the challenges are in collecting data that is almost impossible to find, how they monetize it, and how they differentiate themselves in the marketplace.  Then judge for yourself whether this data is worth leveraging in your business.   

Moderator:

Russell Perkins, Founder & Managing Director, InfoCommerce Group Inc.

Panelists:

Michael Bird, President, NetProspex

Sam Hamadeh, Founder & CEO, PrivCo

Eric Irani, Associate, S&P Capital IQ

Driving Dollars with Data

Few markets value data more highly, or use it more profitably, than the world of finance. Get a new perspective on the integration of software and data content and cutting-edge examples of inferential and indirect data generation. Hear about  “the money value of time,” using  Big Data analysis to find trading opportunities, and how unstructured content and social media are being harnessed to identify trends, and learn how the approaches used in financial services can be leveraged in other sectors of the information industry

Interviewer:

Gerry Mintz, Managing Partner, Percepta Partners

Panelists:

Marc Alvarez, Senior Director, Reference Data Infrastructure, Interactive Data Corporation

Adrian Dickson, VP of Content, qbeats

Peter Lankford, President, Technology Business Development Corp

Networking Break

Models of Excellence: Excellence Revisited

These Models of Excellence honorees were among the first to be singled out for producing exemplary data products over 5 years ago. That was pre-cloud. Pre-social. Pre-crowd. Pre-analytics. How have these Models of Excellence companies adapted to industry-changing trends, and how recognizable are their standard-bearing products today? What have they learned that can help your company adapt to a quickly changing landscape? 

Moderator:

Scott Taylor, Managing Director, InfoCommerce Group

Panelists:

Mike Alfred, CEO, Brightscope

Chris Golec, Founder & CEO, Demandbase

Mark Leher, COO, Wand, Inc.

Models of Excellence Networking Dinner

This annual dinner, held at Cuba Libre, will give DataContent attendees the chance to meet all the 2013 Models of Excellence honorees, network and have some fun.

Networking Breakfast & Registration

The doors open up at 8AM. Come in, enjoy coffee and breakfast and get business started. There are plenty of tables and areas for formal and informal business meetings.

The Networking Breakfast is sponsored by Information Evolution.

The Science of the Deal

Can the art of the deal be turned into the science of the deal? Neal Goldman has raised nearly $90 million to prove it can be done  - and his newly minted company, Relationship Science – is off to a fast start. Debuting less than a year ago, it has already built a database of almost 2.5 million influential professionals at over 1 million organizations, and already has landed 150+ clients.

Relying on 500+ employees and 30 patent pending technologies, the company compiles deep handcrafted data sets and then uses analytics to map paths among people and organizations to pinpoint a connection—that users didn't know they had. Neal will describe his philosophy and his methodology and convince you why and how Relationship Science is redefining the culture of business development.

Keynote:

Neal Goldman, Chairman & CEO, Relationship Science

Measuring the Unmeasured

Big data and mind-boggling technological advances are inspiring data producers to capture and tame data in ways never before possible.  These three companies epitomize the newest wave of industry innovation. Following the mantra  “What if?”, they have created benchmarking products that couldn’t previously be built, and they’ll inspire you to look at data in an entirely new way.   

Moderator:

Scott Taylor, Managing Director, InfoCommerce Group

Panelists:

John Crimmins, VP of Strategy, RetailNext

John Ernsberger, Co-founder, Stella Service

John Lawler, Chief Executive Officer, Buyers Lab

Mark Piening, Founder & CEO, Circle Media

Networking Break

Data for Good

Here is  a tale of two companies in a hot new niche: neo-finance.  Scholly’s founder is a 21 year old  college junior who was been dubbed the  "Million-Dollar Scholar," after he was awarded $1.3 million in scholarships, He’s now building a data business to help others achieve the same success. OnDeck Capital is further along, having been singled out by both INC. and Forbes as one to watch.  Learn how data is driving their success, and how innovation in data is coming from some unlikely places.

Moderator:

Russell Perkins, Founder & Managing Director, InfoCommerce Group Inc.

Panelists:

Christopher Gray, Co-founder, Scholly

James Hobson, COO, OnDeck Capital

How to Satisfy Advertisers Now?

Who better to answer this question than  two companies whose online ad platforms deliver millions of prospects to thousands of advertisers.  Bizo’s sweet spot is national  and global, while Yodle’s is local and brand advertisers. But both know how to satisfy  increasingly sophisticated advertisers who  now come armed with diy analytics tools  and highly precise expectations.

Moderator:

Russell Perkins, Founder & Managing Director, InfoCommerce Group Inc.

Panelists:

Len Gilbert, VP of Business Development, Yodle

Russell Glass, CEO & Co-founder, Bizo

Conference Wrap Up Session with the Producers

Don't miss the wrap-up session, where our producers present the best-of-the best takeaways from each and every session in a rapid fire format.

Presenter:

Russell Perkins, Founder & Managing Director, InfoCommerce Group Inc.

Presenters:

Kathy Greenler Sexton, VP and General Manager, Content Division, SIIA

Scott Taylor, Managing Director, InfoCommerce Group

Conference Concludes