| MODERATOR |
 | Kevin Green Managing Partner, TripleTree
|
10:45 am - 11:15 am
Networking Break
11:15 am - 11:45 am
Featured Speaker:
Todd DeLaughter
VP and GM, Software Management Business, Hewlett Packard
Management Software's Role in Changing how Enterprise IT is Delivered
11:45 pm - 1:00pm
Unveiling the True Value of Open Source
Open source, as both a development process and a business model, is creating opportunities for innovative companies to create new business. Some industry firms are hesitating to embrace open source due to uncertainties and perceived risks, while others are moving forward in response to the growing demand for open source products and infrastructure. In this session, prominent open source vendors discuss the "true value" of open source and how they are making money while navigating the uncertainties and risks.
| MODERATOR |
 | Joel West Research Director, Silicon Valley Open Source Research Project
|
| PANELISTS |
 | Brian Behlendorf CTO and Founder, CollabNet
|
 | Mike Evans VP, Partner Development, Red Hat, Inc.
|
 | Carlos Montero-Luque CTO, Identity-Driven Products Group, Novell, Inc.
|
 | John Roberts CEO and Founder, SugarCRM, Inc.
|
1:00 pm - 2:30 pm
Lunch & Networking
2:30 pm - 3:30 pm
Behind the Firewall and on the Desktop: Does Your Customer Feel Secure?
Security failures have cost the software industry dearly as each new story about problems energizes the debate about the need for better products and more accountability. Not only are customers demanding more, companies are also facing new regulations on compliance, data protection and the like. For the software industry, security is no longer the domain of niche vendors with nifty tools, but a priority that must be built into everything the industry does. Panelists will discuss how the industry must confront not only the technological challenges, but also the psychological and sociological aspects of security to gain and maintain customer's trust.
3:30 pm - 4:00 pm
Networking Break
4:00 pm - 4:30 pm
Featured Speaker:
George Symons
CTO, Information Management, EMC
Software Driving EMC’s Growth as a Solutions Provider
4:30 pm - 5:30 pm
Enabling the SaaS Revolution
Software as a Service is one of the few industry transformations that are touted as a benefit for both the vendor and the customer. One question that worries many executives is how moving to a service model affects the operations of a traditional software company. Join a panel of industry experts discussing the key infrastructure and development challenges in enabling an efficient on-demand platform that provides proven ROI.
| MODERATOR |
 | Timothy Chou Former President, Oracle On Demand
|
| PANELISTS |
 | Jon Appleton VP, Corporate Development, DemandTec, Inc.
|
 | Theodore Frank President, Axentis, Inc.
|
 | Todd Johnson President, Jamcracker, Inc.
|
 | Treb Ryan CEO, OpSource, Inc.
|
5:30 pm - 7:30 pm
Networking Reception
sponsored by IBM
Wednesday, May 25
7:30 am – 8:30 am
Continental Breakfast
8:30 am – 9:00 am
Good Morning & Welcome
9:00 am – 9:30 am
Ken Berryman
Principal, McKinsey and Company
Winning in Software: Success Factors for the Next Era
9:30 am - 10:30 am
The Analysts Tell It Like it Is
Industry analysts have a birds-eye view of the industry, tracking emerging business models, new technologies, new entrants, and M&A activity. This panel of analysts will share their perspectives on changes in the industry, who is positioned to take advantage of those changes and where the best growth opportunities are in the next 12-18 months. Join us as we look at what opportunities your company can capitalize on.
| MODERATOR |
 | Tim Miller Vice President and General Manager, Financial Markets, The 451 Group
|
| PANELIST |
 | Amy Konary Program Director, Software Pricing, Licensing and Delivery, IDC
|
 | Jason Maynard Software Analyst, Credit Suisse First Boston
|
 | Ameet Patel Managing Executive, LabMorgan, JPMorganChase
|
 | M.R. Rangaswami Managing Director, Sand Hill Group
|
10:30 am - 11:00 am
Networking Break
11:00 am - 11:30 am
Featured Speaker:
John Loiacono
EVP, Software, Sun Microsystems
Is Free Affordable?
Enterprise software is currently undergoing a dramatic, irreversable shift.
The technology that will be integrated into nascent industries or economies will look very differerent than what we've seen in the computer industry in the last 20 years. As more of the world participates in an open network, new licensing and subscription models are emerging that will change the face of computing for the next 20 years.
In this session, John Loiacono will discuss the following:
- The evolution of open source and its impact on software development
- What new subscription models and disruptive pricing will mean for the industry
- The choices and opportunities of Grid Computing
11:30 am - 12:30pm
Revoking the Software License: The New Rights Management Paradigm
In all the talk of alternative business models, services, dual core processors, OnDemand and more, some observers say the software license will go the way of the dodo. As software companies and their business models evolve, how does the software license give way to a new era of rights management? We've assembled a group of companies who are actively involved in DRM to talk about what the new parameters of the software industry mean for the tried and true software license.
| MODERATOR |
 | Mark Bohannon SVP, Public Policy and General Counsel, SIIA
| | |
| PANELISTS | | |
 | Christopher Miranda VP, Sales, eMeta Corporation
|
 | Joe Menard Corporate VP, Software Strategy, Advanced Micro Devices, Inc.
|
 | Prakash Panjwani VP and GM, Rights Management Business Unit, SafeNet, Inc.
|
 | Daniel Stickel EVP and GM, Software Technologies Group, Macrovision Corporation
|
12:30 pm - 2:00 pm
Lunch & Networking
2:00 pm - 3:15 pm
SaaS Executives Chart a New Software Industry
SaaS is on the forefront of nearly everyone's mind. While there are a number of flavors of SaaS, the pure-play SaaS players believe that the magic formula is in their hands. A group of executives will tell where this segment is going and what it means for both SaaS and traditional vendors.
3:15 pm - 3:45 pm
Networking Break
3:45 pm - 5:00 pm
CEOs Look Ahead: The Future of Software!
Hockey great Wayne Gretzky said he was successful because "I go where the puck will be." Leaders from some of the industry's best known companies will probe technology and market changes - to see where the "puck" will be. Hot topics include:
- The Industry as a Service
- New Business Models
- New Realities of the Software Industry
- Geopolitical Outlook: Market realities
| MODERATOR |
 | Ken Berryman Principal, McKinsey and Company
|
| PANELISTS |
 | Peggy Johnson President of QUALCOMM Internet Services, QUALCOMM Incorporated
|
 | John Mutch President and CEO, Peregrine Systems, Inc.
|
 | Al Sisto President and CEO, Phoenix Technologies
|
5:00 pm - 5:05 pm
Adjournment
6:00 pm - 7:00 pm
Codie Awards Reception
7:00 pm - 12:00 am
20th Annual Codie Awards Gala