SCHEDULE SPEAKERS SPONSORSHIP Codie Awards HOTEL/TRAVEL REGISTRATION
2005 SIIA Enterprise Software Summit - May 24-25 - Universal City, CA SIIA: Celebrating 20 Years of the Best and Brightest
      PRELIMINARY SCHEDULE

Tuesday, May 24

7:30 am – 8:30 am
Continental Breakfast

8:30 am – 9:00 am
Good Morning & Welcome

Ken WaschKen Wasch
President, SIIA

9:00 am – 9:45 am
Rick McGeeFeatured Speaker:
Rick McGee

VP, Software as Services, IBM

Managing Change and Becoming Relevant as the Market Shifts to Software as Services

9:45 am - 10:45 am
Adopting the SaaS Model: Transitioning from the Old Ways
The Software as a Service (SaaS) model continues to drive industry restructuring and open the door to new competitors. Longstanding software leaders are adjusting their strategies to stay relevant and compete. However, the transition path to the SaaS model has varied substantially. Some firms have moved quickly and bet big, while others have taken their time and invested far less. This session features industry veterans discussing their strategic approach to SaaS, the benefits and drawbacks, the challenges they have faced in their transition and the ever-important response from their customers.

MODERATOR
Kevin GreenKevin Green
Managing Partner, TripleTree
PANELIST
Sandy AngevineSandy Angevine
Divisional VP, Marketing, ADP Small Business Services
Doug LevinDoug Levin
President and CEO, Black Duck Software
Ken RudinKen Rudin
VP and GM, CRM OnDemand, Siebel Systems, Inc.
Steve WinnSteve Winn
CEO, RealPage, Inc.

10:45 am - 11:15 am
Networking Break

11:15 am - 11:45 am
Todd DeLaughterFeatured Speaker:
Todd DeLaughter

VP and GM, Software Management Business, Hewlett Packard

Management Software's Role in Changing how Enterprise IT is Delivered



11:45 pm - 1:00pm
Unveiling the True Value of Open Source
Open source, as both a development process and a business model, is creating opportunities for innovative companies to create new business. Some industry firms are hesitating to embrace open source due to uncertainties and perceived risks, while others are moving forward in response to the growing demand for open source products and infrastructure. In this session, prominent open source vendors discuss the "true value" of open source and how they are making money while navigating the uncertainties and risks.

MODERATOR
Joel WestJoel West
Research Director, Silicon Valley Open Source Research Project
PANELISTS
Brian BehlendorfBrian Behlendorf
CTO and Founder, CollabNet
Mike EvansMike Evans
VP, Partner Development, Red Hat, Inc.
Carlos Montero-LuqueCarlos Montero-Luque
CTO, Identity-Driven Products Group, Novell, Inc.
John RobertsJohn Roberts
CEO and Founder, SugarCRM, Inc.

1:00 pm - 2:30 pm
Lunch & Networking

2:30 pm - 3:30 pm
Behind the Firewall and on the Desktop: Does Your Customer Feel Secure?
Security failures have cost the software industry dearly as each new story about problems energizes the debate about the need for better products and more accountability. Not only are customers demanding more, companies are also facing new regulations on compliance, data protection and the like. For the software industry, security is no longer the domain of niche vendors with nifty tools, but a priority that must be built into everything the industry does. Panelists will discuss how the industry must confront not only the technological challenges, but also the psychological and sociological aspects of security to gain and maintain customer's trust.

MODERATOR
Phillip WinslowPhillip Winslow
Equity Research Analyst, CSFB
PANELISTS
Dennis GrosecloseDennis Groseclose
Deputy Vice President, Homeland Security Systems, Lockheed Martin Integrated Systems & Solutions
Phillip Hallem-BakerPhillip Hallem-Baker
Prinicipal Scientist and Web Services Architect, VeriSign
Eric A. HibbardEric A. Hibbard
Senior Director, Data Networking and Security Technology, Hitachi Data Systems
John WeinschenkJohn Weinschenk
CEO, Cenzic Inc.

3:30 pm - 4:00 pm
Networking Break

4:00 pm - 4:30 pm
George SymonsFeatured Speaker:
George Symons

CTO, Information Management, EMC

Software Driving EMC’s Growth as a Solutions Provider


4:30 pm - 5:30 pm
Enabling the SaaS Revolution
Software as a Service is one of the few industry transformations that are touted as a benefit for both the vendor and the customer. One question that worries many executives is how moving to a service model affects the operations of a traditional software company. Join a panel of industry experts discussing the key infrastructure and development challenges in enabling an efficient on-demand platform that provides proven ROI.

MODERATOR
JTimothy ChouTimothy Chou
Former President, Oracle On Demand
PANELISTS
Jon AppletonJon Appleton
VP, Corporate Development, DemandTec, Inc.
Theodore FrankTheodore Frank
President, Axentis, Inc.
Todd JohnsonTodd Johnson
President, Jamcracker, Inc.
Treb RyanTreb Ryan
CEO, OpSource, Inc.

5:30 pm - 7:30 pm
Networking Reception
sponsored by IBM

Reception Sponsor  - IBM


Wednesday, May 25

7:30 am – 8:30 am
Continental Breakfast

8:30 am – 9:00 am
Good Morning & Welcome

David ThomasDavid Thomas
VP & General Manager, Software Division, SIIA

9:00 am – 9:30 am
Ken BerrymanKen Berryman
Principal, McKinsey and Company

Winning in Software: Success Factors for the Next Era



9:30 am - 10:30 am
The Analysts Tell It Like it Is
Industry analysts have a birds-eye view of the industry, tracking emerging business models, new technologies, new entrants, and M&A activity. This panel of analysts will share their perspectives on changes in the industry, who is positioned to take advantage of those changes and where the best growth opportunities are in the next 12-18 months. Join us as we look at what opportunities your company can capitalize on.

MODERATOR
Tim MillerTim Miller
Vice President and General Manager, Financial Markets, The 451 Group
PANELIST
Amy KonaryAmy Konary
Program Director, Software Pricing, Licensing and Delivery, IDC
Jason MaynardJason Maynard
Software Analyst, Credit Suisse First Boston
Ameet PatelAmeet Patel
Managing Executive, LabMorgan, JPMorganChase
M.R. RangaswamiM.R. Rangaswami
Managing Director, Sand Hill Group

10:30 am - 11:00 am
Networking Break

11:00 am - 11:30 am
John LoiaconoFeatured Speaker:
John Loiacono

EVP, Software, Sun Microsystems

Is Free Affordable?
Enterprise software is currently undergoing a dramatic, irreversable shift. The technology that will be integrated into nascent industries or economies will look very differerent than what we've seen in the computer industry in the last 20 years. As more of the world participates in an open network, new licensing and subscription models are emerging that will change the face of computing for the next 20 years.

In this session, John Loiacono will discuss the following:

  • The evolution of open source and its impact on software development
  • What new subscription models and disruptive pricing will mean for the industry
  • The choices and opportunities of Grid Computing

11:30 am - 12:30pm
Revoking the Software License: The New Rights Management Paradigm
In all the talk of alternative business models, services, dual core processors, OnDemand and more, some observers say the software license will go the way of the dodo. As software companies and their business models evolve, how does the software license give way to a new era of rights management? We've assembled a group of companies who are actively involved in DRM to talk about what the new parameters of the software industry mean for the tried and true software license.

MODERATOR
Mark BohannonMark Bohannon
SVP, Public Policy and General Counsel, SIIA
PANELISTS
Christopher MirandaChristopher Miranda
VP, Sales, eMeta Corporation
Joe MenardJoe Menard
Corporate VP, Software Strategy,
Advanced Micro Devices, Inc.

Prakash PanjwaniPrakash Panjwani
VP and GM, Rights Management Business Unit, SafeNet, Inc.
Daniel StickelDaniel Stickel
EVP and GM, Software Technologies Group, Macrovision Corporation

12:30 pm - 2:00 pm
Lunch & Networking

2:00 pm - 3:15 pm
SaaS Executives Chart a New Software Industry
SaaS is on the forefront of nearly everyone's mind. While there are a number of flavors of SaaS, the pure-play SaaS players believe that the magic formula is in their hands. A group of executives will tell where this segment is going and what it means for both SaaS and traditional vendors.

MODERATOR
Craig RemyCraig Remy
Chief Marketing Officer, Intacct Corp.
PANELISTS
Phil FauverPhil Fauver
CEO, Employease
Greg GianforteGreg Gianforte
CEO, RightNow Technologies
Morris PannerMorris Panner
CEO, OpenAir, Inc.
Stephen SavignanoStephen Savignano
Chairman and CEO, Ketera Technologies

3:15 pm - 3:45 pm
Networking Break

3:45 pm - 5:00 pm
CEOs Look Ahead: The Future of Software!
Hockey great Wayne Gretzky said he was successful because "I go where the puck will be." Leaders from some of the industry's best known companies will probe technology and market changes - to see where the "puck" will be. Hot topics include:

  • The Industry as a Service
  • New Business Models
  • New Realities of the Software Industry
  • Geopolitical Outlook: Market realities
MODERATOR
Ken BerrymanKen Berryman
Principal, McKinsey and Company
PANELISTS
Peggy JohnsonPeggy Johnson
President of QUALCOMM Internet Services, QUALCOMM Incorporated
John MutchJohn Mutch
President and CEO, Peregrine Systems, Inc.
Al SistoAl Sisto
President and CEO, Phoenix Technologies

5:00 pm - 5:05 pm
Adjournment

6:00 pm - 7:00 pm
Codie Awards Reception

7:00 pm - 12:00 am
20th Annual Codie Awards Gala


PLATINUM SPONSOR

Platinum Sponsor - IBM

GOLD SPONSOR

Gold Sponsor - Macrovision


SILVER SPONSORS

Silver Sponsor - Aladdin Knowledge Systems
Silver Sponsor - Directory Downloads
Silver Sponsor - OpSource

Silver Sponsor - Deloitte TMT
Silver Sponsor - Jamcracker


BRONZE SPONSOR

Bronze Sponsor - Blue Roads


INDUSTRY PARTNERS

Industry Partner - AlwaysOn Network
Industry Partner - IBD Network
Industry Partner - Red Herring

Industry Partner - Software Business Magazine
Industry Partner - Softdatabase


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