Monday, December 1

3:00pm – 5:00pm	Meet & Greet Pre-Conference Event Get an early start on your networking! Especially useful for first-time attendees, who will meet with seasoned execs ready to help them get the most of their conference experience.
5:30pm – 7:30pm	Innovation Showcase and Welcome Reception Meet your colleagues and the Innovation Incubator participants at this opening reception. R&D entities and pre-revenue companies will showcase innovative solutions they've developed for the K12 and Postsecondary markets. You may discover your next product or opportunity for investment.

Tuesday, December 2

7:30am - 8:30am	Registration, Breakfast, & Networking
8:30am-8:45am	Welcome and Opening Remarks Karen Billings, Vice President, Education Division, SIIA Ken Wasch, President, SIIA Randy Wilhelm, Chief Executive Office, Thinkronize, Inc (NetTreker) and Co-chair, Ed Tech Business Forum Steering Committee Christopher Curran, Managing Director, Berkery, Noyes & Co. and Co-chair, Ed Tech Business Forum Steering Committee
8:45am – 9:45am	Featured Panel - Financial and Industry Analyst Views Industry analysts in the ed tech space provide their views on the state of the K-12 and postsecondary education technology market. Hear their perspective on the critical components of valuation, specifically the characteristics and indicators they consider when evaluating which education technology companies would be promising investments. Moderator: Jeffrey Fromm, Partner, Dorsey and Whitney, LLP Panelists: Michael Marchesano, Managing Director, The Jordan Edmiston Group Vivek C. Kamath, Director, Berkery, Noyes & Co., LLC Robin Warner, Managing Director, The van Tulleken Company
9:45am – 10:45am	Featured Panel - Raising Investment Capital - Strategic and Private Equity Perspectives Investors in the education technology space provide information about the current environment and describe best practices for getting new funding to capitalize your company. Hear their perspectives on the critical steps for getting the investment you need and from the right sources Moderator: Christopher Curran, Managing Director, Berkery, Noyes & Co. Panelists: Frank Bonsal III, Partner, New Markets Venture Partners Kevin Custer, Founding Partner, Arc Capital Development Lou Pugliese, President, Learning Diagnostics, Inc.
10:45am-11:15am	Networking and Refreshment Break
11:15am – 12:00pm	CEO Interview: Publishers’ Perspectives on the Economic Downturn From state budget shortfalls to large school district budget cuts, the economy will have its impact on the education market. What will this mean for education technology products, supplemental products and services, core or basal programs, intervention and remediation products? Leaders from large, medium, and small companies describe what they are seeing in the short and long term in their businesses. Moderator: Todd Brekhus, Vice President and Chief Marketing Officer, PLATO Learning Panelists: Steve Ritter, Founder & Chief Scientist, Carnegie Learning, Inc. Jim Marshall, Chairman and Chief Executive Officer, Spectrum K12 School Solutions Inc. Margery Mayer, President, Scholastic Education and Executive Vice President, Scholastic, Inc
12:00pm – 1:30pm	Lunch and Innovation Business Profiles Hear the participants of the Innovation Incubator Program give a short introduction to their innovative idea, product or service for the K-12 or postsecondary market. Find out what business opportunities await your company and provide feedback on each innovation and business potential.
1:30pm – 4:30pm	One-to-One Business Connections Meetings Connect with potential business partners in a series of brief meetings to discuss business opportunities and strategic objectives.
1:30pm – 4:30pm	Seminars This year, the three seminar tracks focus on funding and growth strategies for companies at three different stages.  Hear from successful industry leaders in interactive sessions designed to help your company grow to the next level.                   TRACK 1: START-UP/ EARLY STAGE GROWTH TRACK 2: MID-SIZE GROWTH TRACK 3: LATER STAGE GROWTH Getting Your Startup Started Moving to Web-based Delivery Sustaining Large-Company Growth What Happens after the Investor Says 'I'm Interested' Roadmaps for Product Expansion, Acquisition and End of Life Valuation Drivers for Strategic vs. Financial Buyers Generating Sales on a Budget Growing Through the Dreaded $10M Plateau Expanding into New Markets and Hotspots
4:45pm – 5:15pm	The Late Afternoon Show with Ed Tech Luminaries and Leaders Back by popular demand - a lively Q&A session with industry luminaries and leaders who share their impressions, forecasts and advice to colleagues. Moderator: Lil Kellogg, Vice President, Education Networks of America (ENA) Panelists: Barry Lippman, President & CEO, LearningExpress, LLC Farimah Schuerman, Founding Partner, Academic Business Advisors, LLC Lee Wilson, Principal, Headway Strategies
5:15pm – 6:30pm	Closing Reception Refreshments and networking with industry colleagues. Continue conversations that you started during the day and talk with those you just met during the day and may want to do business with.