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SIIA Testimony to NY Education Reform Commission Calls for School System Redesign to Personalize Learning through Technology

Wed, 17 Oct 2012 14:45

I had the opportunity yesterday to provide invited testimony to the “New NY Education Reform Commission” appointed by NY Governor Andrew Cuomo to study and make recommendations for the reform and improvement of the state’s education system. My submitted written testimony describes a comprehensive vision for redesigning education to pesonalize learning through technology, and then makes dozens of reccommendations around each of the Commission’s seven objectives.

My October 16 oral testimony is provided below and video archived (at 02:02:40):

On behalf of the Software & Information Industry Association (SIIA) and our 500 high-tech companies, thank you for inviting me today. I am Mark Schneiderman, SIIA’s senior director of education policy.

SIIA agrees with the Commission that, “Future generations of students cannot compete unless we dramatically reform our education system.”

Our industrial-age education practices are largely unchanged over a century or more:
- Too many students are disengaged, not due to lack of technology, but from undifferentiated resources, rote one-to-many instruction, and lack of attention to 21st century skills.
- Time and place are constants, but learning is variable.

Instead, our education system must be fundamentally reengineered from a mass production, teaching model to a student-centered, personalized learning model to address the dramatic change in student daily lives, diversity and expectations.

The mandate is not for marginal change, but for: redesign to free learning from the physical limitations of time, place and paper; and instead customize instructional resources, strategies, and schedules to dynamically address each student’s unique abilities, interests and needs.

The redesign of education can take place without technology and digital learning, but not at scale.  Technology is a teaching force multiplier and a learning accelerator.

This doesn’t mean computers replace teachers, or that all learning takes place online.

It does mean that we use the technology:
1. to collect and analyze extensive student learning data to a degree not otherwise possible;
2. to provide a differentiation of interactive, multimedia teaching and learning resources and student creativity and collaboration tools not possible from one teacher, book or classroom; and
3. to free teacher time from rote and administrative activities to redirect to more value-added instruction.

The result is a more effective teacher, a more highly engaged and better performing learner, and a more productive system.

SIIA’s 2012 Vision K-20 Survey of 1,600 educators found that interest in digital learning is high at about 75%, but only about 25% rate actual technology access and use as high by their peers and institutions.

Here are 10 SIIA recommendations to the Commission and state:

1. Eliminate the Carnegie unit (credit for seat time) as the measure of learning and replace it with a competency-based model that provides credit, progression and graduation based upon demonstrated mastery and performance.

2. Eliminate fixed, agrarian-age definitions of the hours of the school day and the days of the school year and instead provide flexibility for 24/7/365 learning as needed for student mastery.

3. Ensure all teachers have access to a minimum slate of digital tools and supports provided to other professionals, including instructional technology coaches and virtual peer learning networks.

4. Ensure all educators have the skills needed to personalize learning and leverage technology, including by updating the curriculum of teachers colleges as well as teacher licensure and certification requirements.

5. Encourage and support a shift from print-only curriculum to instead provide students with anytime, everywhere access to interactive digital content and online learning.

6. Create a statewide online learning authority for approval and oversight of virtual learning providers to New York students and schools, and loosen arbitrary limits.

7. Invest to ensure equity of technology and digital learning access to change the education cost-curve and provide opportunity to learn, while providing increased local flexibility in the use of state grant funds to meet unique local needs.

8. Set minimum expectations for school/teacher electronic communication with parents and families and support home access to student performance data, assignments and curriculum.

9. Support more flexible higher education policies that end seat-time requirements, allow students to demonstrate prior learning and complete course modules that fit their learning gaps, and receive student aid for study toward skills certifications valued in the job market.

10. Finally, recognize the role of the private sector, which invests hundreds of millions of dollars each year to develop and deliver educational technologies and digital learning. Support public-private research partnerships, and reform the RFP process to enable the private sector to share their expertise, vision and innovative business models.

Our nation’s continued success will require that our educational system adopt modern methods and means to remain not effective and relevant in the 21st century.

On behalf of SIIA and our member high-tech companies, I look forward to working with the Commission to further identify and advance a reform plan for New York education.


Mark SchneidermanMark Schneiderman is Senior Director of Education Policy at SIIA.


Leaders or Laggards: The State Role in the Shift to Digital Content

Fri, 07 Sep 2012 18:55

The focus at the recent annual meeting of the State Instructional Materials Review Association (SIMRA) was the shift from print to digital. While paper weight and book binding standards remain on their agenda, the shift is symbolized in part by this group’s recent name change that replaced “textbooks” with “instructional materials.” I had the opportunity to present at the meeting, and had some timely discussions about the evolving state role in the digital world. Texas (see SIIA webinar), Florida (see SIIA summary) and West Virginia are among the states most proactive in helping lead their schools into the digital content future, while many states (with leadership from their SIMRA-member adoption director) are trying to catch up with their districts and understand their evolving roles and rules. A parallel but accelerated shift to digital is underway in state assessments with the leadership of PARCC and SBAC.

As background, SIMRA members administer the process used in 20+ states for instructional materials adoption, including identifying curriculum and technical requirements, soliciting publisher submissions, managing the peer review criteria and process, and coordinating the school procurement of approved materials (including with state funds to buy materials in states such as Texas, California and Florida). SIIA has advocated for years the need to update legacy rules that often create barriers to adoption of digital and online resources, and therefore limit local choice. While often this is simply about correcting for unintended consequences of legacy print rules, the issues are often far more complicated and reflect the still evolving views of instructional materials in the digital age. A leading example is dynamic content: State policies have traditionally required that content remain unchanged over the course of the six year adoption cycle, while digital resources can be seamlessly updated to remain current, accurate and meet evolving curriculum and pedagogical needs. Not surprisingly, SIIA has long advocated the flexibility for content to be updated and improved during the period of adoption.

Here are a few other trends identified at the SIMRA meeting:

States are working with SIIA, publishers and other stakeholders to address new challenges in reviewing adaptive instructional software and other robust digital content. For example, how do they review the full resource in cases where each student may be provided a unique, dynamic pathway through the content (compared to the relative ease of reviewing a more linear (e)textbook).

Also, as digital content shifts from supplemental to primary, format and platform are also increasingly of concern. State agencies, on behalf of local educators, seek to ensure the content they purchase is accessible from multiple platforms, as well as increasingly from their students’ personal/home devices. Some have floated the requirement that digital content must be accessible from every platform through a common format. While interoperability is a key goal, SIIA recommends for industry evolution of common standards and against regulatory mandates that could block use of many widely used technologies. SIIA instead encourages that states focus on ensuring publishers disclose system requirements to empower local decision makers with the information they need to determine what platforms and resources best meet their needs. This will enable technology innovation and competition, enhance education choice, and ultimately ensure the needs of teachers and students are best addressed.

SIIA encourages states to further lead the print to digital transition. In doing so, they must recognize that there is not yet any single best technology, curriculum or instructional practice solution for the use of digital content. Therefore, most importantly, SIIA encourages states to provide the investment, regulatory flexibility and technical assistance districts need to innovate as educators collectively and individually determine the best path forward.


Mark SchneidermanMark Schneiderman is Senior Director of Education Policy at SIIA.


A Digital Learning Framework for Systems Change

Wed, 20 Jun 2012 18:50

I had the great opportunity last week to speak to the CIOs of the Council of Great City Schools, representing the nation’s largest school districts. While their agenda and roles are traditionally focused on enterprise technologies, their summit focused last week on “Transforming Education through Digital Learning.”

Most CIOs recognized that their school systems were not adequately meeting the needs of students, and that technology and digital learning must be a core part of the solution. Many talked of a shift from print to digital content. Some highlighted the blending of formal and informal learning. Others were focused on online learning. All seemed to agree with the need to redesign the system through technology.

I presented on the opportunity to shift from a mass-production to a mass-customization model of personalized learning, whereby technology enables teachers and schools to vary the curriculum and instruction – as well as the time, place and pace of learning – to better meet the unique needs of each student.

As the educational challenges and digital opportunities were discussed in Minneapolis last week, a few lessons emerged for managing the systems change to digital learning.

I do not expect these lessons are necessarily new for many. I do hope their reinforcement here will provide educators with a framework of principles to guide the exciting, challenging and necessary digital evolution of our education system. As you continue on the journey to make every day a Digital Learning Day for your students, be sure to pause along the way to ask: How well is my teaching and learning community applying these principles? And please share back any of your own guiding principles.

Note: This blog was first published on June 20, 2012 as a guest blog for the Alliance for Excellent Education’s Digital Learning Day, for which SIIA is a core partner.


Mark SchneidermanMark Schneiderman is Senior Director of Education Policy at SIIA.

 


District Race to the Top Appropriately Prioritizes Personalized Learning

Tue, 22 May 2012 20:52

U.S. Secretary of Education Arne Duncan today announced a new federal Race to the Top District competition, providing nearly $400 million in school district grants to “personalize and individualize” to “take classroom learning beyond a one-size-fits-all model and bring it into the 21st century.” The Software & Information Industry Association (SIIA) has long been a leading voice for redesigning education to personalize learning, and applauds the Obama Administration for providing this leadership.

Nearly two years ago, SIIA, in collaboration with ASCD and the Council of Chief State School Officers (CCSSO), released Innovate to Educate: System [Re]Design for Personalized Learning, based upon the insights and recommendations of some 150 visionary education leaders convened at a 2010 Summit in Boston, Mass. The report provides a roadmap (and examples) to accelerate the redesign of the current, mass production education model to a student-centered, customized learning model that will better engage, motivate, and prepare our students to be career and college ready. At that time, CCSSO Executive Director Gene Wilhoit noted: “The industrial-age, assembly-line educational model – based on fixed time, place, curriculum and pace – is insufficient in today’s society and knowledge-based economy.”

The Summit attendees identified the following top essential elements and policy enablers of personalized learning:

Essential Elements
1. Flexible, Anytime, Everywhere Learning
2. Redefine Teacher Role and Expand “Teacher”
3. Project-Based, Authentic Learning
4. Student-Driven Learning Path
5. Mastery/Competency-Based Progression/Pace

Policy Enablers
1. Redefine Use of Time (Carnegie Unit/Calendar)
2. Performance-Based, Time-Flexible Assessment
3. Equity in Access to Technology Infrastructure
4. Funding Models that Incentivize Completion
5. P-20 Continuum & Non-Age/Grade Band System

Ninety-six percent of Summit attendees identified access to technology and e-learning as a critical or significant
cross-cutting platform to implement personalized learning and bring it to scale.

SIIA is pleased to see many of these ingredients included in the draft RTTT guidelines, including to:
- “create student centered learning environment(s) that are designed to: significantly improve teaching and learning through the personalization of strategies, tools, and supports for teachers and students”
- ”allow students significantly more freedom to study and advance at their own pace – both in and out of school”
- “create opportunities for students to identify and pursue areas of personal passion”
- “use collaborative, data-based strategies and 21st century tools”
- “deliver instruction and supports tailored to the needs and goals of each student”
- Provide “The opportunity for students to progress and earn credit based on demonstrated mastery, not the amount of time spent on a topic”
- Provide “The opportunity for students to demonstrate mastery of standards at multiple times and in multiple comparable ways.

SIIA had called for similar priorities in the original State RTTT, proposing then “that the RttT be leveraged to further incentivize a shift from a seat-rime, assembly-line education model to a more flexible, student-centered model built around individual learning needs and pace, anytime-anywhere learning, and differentiated instruction . . . that goes beyond the education reform infrastructure of the four assurances and emphasizes further the transformative reengineering of education service delivery models needed for our students to compete in this digital age and global knowledge economy.”

SIIA is pleased to see education leaders in Washington, DC recognizing the opportunities of a student-centered learning model, and for providing the resources and leadership to support and scale up dozens of locally designed programs that are empowering students and improving student engagement and outcomes. SIIA looks forward to reviewing the proposal details and providing comment on program improvements, as well as to working with education leaders to design and implement personalized learning that leverages technology.


Mark SchneidermanMark Schneiderman is Senior Director of Education Policy at SIIA.

 


SIIA Releases Primer on K-20 Education Interoperability Standards

Thu, 19 Apr 2012 15:25

SIIA today released a “Primer on K-20 Education Interoperability Standards.” This Primer provides a framework for understanding interoperability standards that facilitate the exchange of information among educational systems, and support the integration of content, data, and components from different technology applications.

The Primer will enable developers of educational applications and digital content to further understand how adoption of interoperability standards can advance both education goals as well as their own business needs. The Primer also provides education leaders with the information needed to embrace interoperability and encourage further standards development. Appendices describe organizations and initiatives that create and promote standards, and define relevant concepts and terms.

The importance of interoperability is highlighted in the pending initiative to develop online assessments aligned to the Common Core State Standards, funded with federal Race to the Top grants to the SBAC and PARCC state consortia. SIIA and others have argued for a flexible, modular assessment technology architecture to meet evolving and unique state and local requirements. Such a design requires interoperability standards to enable the seamless migration of test items and student data across applications, as well as the integration of various component technologies.

SIIA is a strong advocate for interoperability standards. This Primer is intended to support those making high-level decisions about when to implement, or require compliance with, interoperability standards by providing education and technology leaders with a broad understanding of the relative maturity of standards, the trade-offs involved with using them, and their short-term and long-term impact.

The Primer was developed under the direction of the SIIA Education Division’s Technical & Development Committee. It was authored by Edward Walker, Executive Vice President, Consulting Services for Education, Inc. The Primer was released to SIIA members in February 2012 and is now publicly available for free at http://www.siia.net/estore/. SIIA grants all parties permission to reproduce and distribute the Primer in print or digital format for non-commercial purposes provided the copyright is attributed to SIIA.


Mark SchneidermanMark Schneiderman is Senior Director of Education Policy at SIIA.


SIIA Releases 2012 Guide to the E-rate Program

Wed, 11 Apr 2012 17:38

SIIA today released an updated guide to the E-rate program in partnership with Funds For Learning. The guide will help companies navigate the complex E-rate program during a time when technology use in schools is evolving rapidly, and E-rate demand is outpacing available funding nearly two to one.

Using E-rate funds, libraries and public and private schools receive a 20-90 percent discount for telecommunications services, Internet access, and internal connections technology. Between 1998 and 2010, over $59 billion in E-rate funding has been requested.

The SIIA E-rate Guide will help software and technology companies – and their education customers – manage changes to this ever-evolving program. The Guide provides background information on E-rate rules and eligible services opportunities for software publishers, as well as an analysis of both the current E-rate market and how E-rate funds affect school technology purchases.

Since its inception in 1998, the E-rate program has helped close the digital divide, especially for students in high-poverty and rural communities.. However, while demand for E-rate funds has increased by 108 percent from $2.36 billion in 1998 to $4.65 billion in 2011, the available funding has remained nearly the same at $2.25 billion plus inflation starting in 2010.

Now, more than ever, it is vital for software and technology companies to understand the nuances of the E-rate program. SIIA remains focused on helping schools and libraries access needed technologies through the E-rate, and will continue to work with education, government, and industry leaders to support the stability and growth of the E-rate program.

GUIDE: SIIA’s “Guide to the E-rate” is available in SIIA’s eStore for free to SIIA members and for a fee to other software and technology companies. The Executive Summary is available for free to everyone. Visit http://www.siia.net/estore/.

WEBINAR: SIIA, in partnership with SellingtoSchools.com, will host a free webinar on April 26, 3-4 p.m. EST, providing all software and technology companies with an update on the E-rate program and an overview of the SIIA Guide. Visit http://siia.net/events/.


Mark SchneidermanMark Schneiderman is Senior Director of Education Policy at SIIA.


Leveraging the New Normal in Ed Tech

Fri, 17 Feb 2012 19:00

As outlined by U.S. Education Secretary Arne Duncan more than a year ago, the New Normal in education is the challenge of ”doing more with less” in our pK-20 education system. But as Duncan — and others including SIIA would respond – ”this challenge can, and should be, embraced as an opportunity to make dramatic improvements . . . [E]normous opportunities for improving the productivity of our education system lie ahead if we are smart, innovative, and courageous in rethinking the status quo.”

The Software & Information Industry Association (SIIA) continues to support our education system’s efforts to reimagine and retool by personalizing learning and leveraging technology and digital learning. SIIA’s latest effort is the March 7-8 Ed Tech Government Forum, which will bring SIIA member technology and education entrepreneurs together with national, state and local education leaders to dialogue about the policies of the New Normal digital age in education. 

The following keynote speakers will share how at the local, state and college levels, they are removing outdated policy barriers and modernizing practices to better meet the individual needs of their students through digital learning:
- Jorea Marple, State Superintendent of Schools, West Virginia Department of Education
- Kaya Henderson, Chancellor, Washington DC Public Schools
- Jay Box, Chancellor, Kentucky Community and Technical College System

We will share examples of how agencies and institutions are Doing More w/Less through Technology and eLearning, featuring Michael Casserly (Council of Great City Schools), Amber Winkler (Thomas B. Fordham Institute) and Todd Wirt (Mooresville, NC Graded School District) which was recently featured in the NY Times

And senior officials from state agencies in TN, OH, KY, GA and UT will share their initiatives in digital and open content, online assessment, virtual learning and data systems to meet the goals of Race to the Top and other state policies and ensure students meet the Common Core State Standards.

Throughout, this members-only SIIA forum will support two-way dialogue, enabling technology and digital learning providers to understand the needs of our pK-20 education system, while also providing learning opportunity for education leaders to understand the vision and innovative learning technologies coming from the private sector.

SIIA members not yet plannign to attend, please review the full agenda and speakers and register. For all, SIIA will be sure to help attendees and presenters leverage the results of this discussion to further support all stakeholders in Leveraging the New Normal to improve education and our students’ college and career readiness.


Mark SchneidermanMark Schneiderman is Senior Director of Education Policy at SIIA.


SIIA Education Division Calls for Participants in 2012 Vision K-20 Survey

Thu, 09 Feb 2012 15:14

The fifth annual Vision K-20 Survey is open today! The survey, sponsored by the SIIA Education Division, gives educators, administrators, and faculty members from K-12 and postsecondary educational institutions the opportunity to evaluate their current technology use. This year, a new addition to the survey asks respondents to identify what they judge to be the “ideal” scenario for technology use.

Focusing on goals outlined in our K-20 Vision roadmap—21st Century tools, accessibility, differentiated learning, assessment tools, and enterprise support—schools, districts, two-year colleges, four-year colleges, and universities will be able to use the Vision’s benchmarks to document their progress. Survey takers can return to the survey periodically to evaluate their progress toward the Vision for K-20 education.

Our member organizations worked together to develop the Vision K-20 initiative as a guide for educational institutions to implement technology district-wide and campus-wide. This survey aims to collect additional data that will broadly assist educators in taking this important project to the next level of knowledge and success.

We’ve developed a vision for K-20 education to ensure all students have access to a learning environment that prepares them to compete globally and lead the world in innovation. This year, in addition to reporting progress over the last 5 years, for the first time we will add the dimension of what educators across the country think of as the ‘ideal’ scenario.

The survey closes May 24, 2012. Initial aggregated results will be released at ISTE 2012 in San Diego, with a final report available late summer 2012.

We value the support of our partners and their commitment to improving students’ preparedness for an innovative and global economy. Partners committed to supporting the Vision K-20 initiative and survey include: 1105 Media, the Consortium for School Networking (CoSN), edWeb.net, and eSchool Media. The project’s lead partner was MMS Education. MMS Education provides market research, marketing, sales, and technology solutions for a wide range of education technology companies.


Karen BillingsKaren Billings is Vice President for the Education Division at SIIA.


Vision K20: Achieving Personalized Learning through Public-Private Partnership

Thu, 26 Jan 2012 18:29

[This blog was also published January 26, 2012 by the Alliance for Excellent Education, sponsor of Digital Learning Day.]

The Software & Information Industry Association (SIIA) is pleased to be among dozens of education and technology organizations partnering to promote Digital Learning Day (DLD), 2/1/12, sponsored by the Alliance for Excellent Education. SIIA is promoting DLD to its high-tech member software, digital content and online services companies, and asking them to promote DLD through their networks. 

For those with the vision and successful use of digital learning, the idea of a DLD awareness campaign — showcasing how technology supports students learning and teacher instruction – may seem unnecessary.  But the reality is that too many of our educators and education leaders have not been provided the support they need to understand what is possible, nor the resources to make it happen.  This shift is not simply about replacing print with digital or giving every student a computer.  This shift is about reimagining how we teach and learn, and creating more customized, engaging, and productive learning made possible through technology and through public-private partnership with high-tech innovators.

SIIA has developed a series of resources to assist education stakeholders in this process, including:

For SIIA member and other high-tech companies, we encourage you to support Digital Learning Day:

Thank you to the Alliance and all DLD partners for this important effort and for including SIIA and the high-tech industry. We look forward not only to A successful day on February 1st, but more importantly to THE day soon when all students will have access to the most relevant, engaging and effective learning opportunities that meet their personalized needs anytime and everywhere.

Learn more about Digital Learning Day at http://www.digitallearningday.org.


Mark SchneidermanMark Schneiderman is Senior Director of Education Policy at SIIA.


Pending Federal Budget Cuts Would Stall Technology-Based Education Innovation

Fri, 18 Mar 2011 13:50

The use of technology and digital learning in education has reached a tipping point — the conversation has shifted from “if” to “how,” and education leaders are touting digital learning’s power to improve productivity, personalize learning, and expand learning opportunities. Yet, just as the nation’s education system is poised to accelerate technology-based innovation and improvement, a critical U.S. Department of Education program is on the chopping block. House-passed and Senate-proposed bills would zero out funding for the Enhancing Education Through Technology (EETT; NCLB II-D) program for Fiscal Year 2011 (i.e., 2011-2012 school year).

Advocates are mobilizing to respond, contacting their Members of Congress by e-mail and phone and advocating in-person April 13 (at SIIA’s Ed Tech Government Forum, which will also include speakers on government programs and policies of interest to digital learning providers).

SIIA and several education groups (ISTE, CoSN and SETDA) expressed strong concern in a recent statement: “We are deeply disappointed that despite many Members’ understanding of the vital role technology plays in K-12 education in their states and districts, Congress is on the verge of eliminating funding for this critical program. Elimination of the program also is the surest way to devalue the billions of dollars invested over the last two years on improving broadband access to K-12 schools and directly undercuts ongoing state and federal efforts to deploy education data systems, implement new college and areer-ready standards and assessments, and address the well-documented STEM crisis. Our educators and students deserve better, and we urge Congress to reverse course and fully fund the EETT program.”

[3/22/11 Update: 14 U.S. Senators called on the Appropriations Committee to restore funding for the EETT program to the FY10 $100 million level. See their letter, along with a supporting statement from education groups including NEA and NSBA.]

EETT is the only federal education program designed to leverage innovation and technology to adequately prepare all of the nation’s children for the competitive 21st century global economy. Integrating technology among all programs is necessary, but not sufficient, while public R&D supoort is needed but not an alternative for directly supporting schools. This targeted investment is needed to provide leadership and professional development, and to increase the capacity of educators to redesign education to further personalize learning and engage students.

Spread the word to educators and colleagues! Contact your Member of Congress now!



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