S U N D A Y   M A Y   1 4 9:00 AM - 5:00 PM BLEgroup Pre-Conference meetings Education Leaders Panels - Registration through BLEgroup 5:00 PM Registration Opens 6:00 - 7:30 PM Opening Networking Reception with Content Forum and Software Strategy Summit conference attendees M O N D A Y   M A Y   1 5 7:30 - 8:30 AM Registration & Continental Breakfast 8:30 - 9:30 AM Welcome & Opening Remarks Karen Billings, Vice President, Education Division Keynote: Growing an Education Business for Learning Environments of the Future Alan November, Senior Partner, November Learning Inc. 9:30 - 10:30 AM TECHNICAL & DEVELOPMENT SALES & MARKETING Successful One-to-One Computing Programs - Mapping Educational Software to Instructional Models Moderator: Karen Cator, Director, Apple Education Leadership, Apple Panelists: Juliette Adams, Director, Digital Curriculum, Scholastic, Inc. Mark Edwards, Vice President of Business Development, Harcourt Assessment Steven L. Robinson, Ph.D., Director, Technology Solutions, Elementary and Secondary Education, ETS State and Intermediate Unit Directors Speak Out: Our Requirements and Requests for Ed Tech Companies Moderator: Eliot Levinson, Chief Executive Officer, BLE Group Panelists: Annette Bohling, Deputy Superintendent, Wyoming Dept of Education Judith Miller, Director, East Mississippi Center for Education Development Tim Webb, Assistant Superintendent for Support Service, Tennessee Dept of Education Dr. Nancy Wilson, Deputy Secretary , Delaware Department of Education Howard Woodard, CIO, Georgia Dept of Education 10:30 - 11:00 AM Break 11:00 AM - 12:00 PM Welcome & Opening Remarks Ken Wasch, President, SIIA Keynote Address: Strategies for Building Quality Education in 21st Century Schools Jack O'Connell, California Department of Education 12:00 - 1:00 PM Networking Lunch with Content Forum and Software Strategy Summit conference attendees 1:00 - 2:00 PM TECHNICAL & DEVELOPMENT SALES & MARKETING Designing eLearning Applications for All Students: Development Strategies, Tools & Standards Moderator: Liz Prigge, Manager, Editorial Technology, Thomson Business & Economics Publishing, School & Post-Secondary Panelists: Ed Murphy, Vice President of Engineering, IntelliTools, Inc. Madeleine Rothberg, Director of Research and Development, WBGH National Center for Accessible Media Jim Tobias, Principal, Inclusive Technologies Distribution Strategies - Building the Right Channels for K-12 and Postsecondary Moderator: Lil Kellogg, Vice President, Education Networks of America (ENA) Panelist: Nick Blozan, SVP of Marketing and Sales, OpSource Randy Jennings, President & CEO, Education Technology Partners Pat Walkington, Pat Walkington Sales and Marketing Glen McCandless, President, Focus Marketing 2:00 - 3:00 PM TECHNICAL & DEVELOPMENT SALES & MARKETING Developing with Open Source - Are We Talking Fact or Fiction? Moderator: Sarah Zaner, Leader, Strategic Learning, Center for Technology in Learning, SRI International Panelists: Michael King, Director, Marketing Development, IBM Corporation Phoenix Wang, Program Officer, Education Program, The William and Flora Hewlett Foundation Successful Internet Marketing Strategies in the Era of Blogging and Podcasting Moderator: Linda Winter, President, The Winter Group Panelists: Charlene Blohm, President and CEO, C. Blohm Associates, Inc. Frank Catalano, SVP Marketing, U.S. Assessments & Testing Group Pearson Education Jason Palmer, VP Business Development, SchoolNet, Inc. 3:00 - 3:30 PM Break 3:30 - 4:30 PM TECHNICAL & DEVELOPMENT SALES & MARKETING Things That Will Bite You if You Don't Design Them Right in the Beginning Moderator: Midian Kurland, VP, Technology & Development, Scholastic,Inc. Panelists: Juliette Adams, Director, Digital Curriculum, Scholastic, Inc. Denis Newman, President, Empirical Education Inc. Steve Rappaport, Industry Consultant Paul Smith, Product Marketing Manager, PowerSchool - A Divisioni of Apple Computer, Inc. EduGaming: a Passing Fancy or Here to Stay? Lessons Learned from K-12, postsecondary and other markets Moderator: Pam Nelson, Principal, Nelson Consulting Panelists: David McCool, President, Muzzy Lane Software Sharon Sloane, CEO, WILL Interactive Andreas Ua'Siaghail, President and Chief Creative Officer, Resolve Labs 4:30 - 5:45 PM President's Panel: What Keeps Us Awake at Night? An interactive discussion on the education market. Company CEOs and presidents are dealing with one of the most rapidly changing education markets in decades. Educational technology in seeing a boom similar to that of personal computers a dozen years ago. How do you establish a long-term strategic foundation when the short-term sands are constantly shifting? How do you evaluate if an opportunity is a fad or a trend? And what trends do they see and how are they developing strategies to meet their market needs? Moderator: Frank Catalano, SVP Marketing, U.S. Assessments & Testing Group Pearson Education Participants: Peter Eddison, President & CEO, AutoSkill International Inc. Mike Evans, President, Pearson School Systems Ntiedo Etuk, CEO, Tabula Digita Robert Maginn Jr., Chairman & CEO, Jenzabar, Inc Randy Wilhelm, CEO, Thinkronize, Inc. Jessie Woolley-Wilson, President, Education and Training Group & EVP, LeapFrog Enterprises, Inc. 6:00 - 7:30 PM Education Networking Reception Sponsored by Pearson Education T U E S D A Y   M A Y   1 6 7:30 - 8:30 AM Registration & Continental Breakfast 8:30 - 9:30 AM Opening Keynote: Dealing with Darwin: Meeting the Challenges of a Digitizing World Geoffrey Moore Best-selling author, Managing Director of TCG Advisors, and Venture Partner at Mohr Davidow Ventures 9:30 - 10:30 AM BUSINESS & FINANCE BREAKOUT SALES & MARKETING TRENDS Building Your Business by Recruiting, Compensating and Retaining Great Talent Moderator: Willa Perlman, Managing Partner, Ligature Partners Panelists: Chuck Amos, Chief Executive Officer, Atomic Learning Lori Hensler, Manager, Human Resources and Facilities, Riverside Publishing Company State of the States for K-12 and Postsecondary Programs Moderator: Mark Schneiderman, Director Education Policy, SIIA Panelists: Lois Adams-Rodgers, Chief Operating Officer, Council of Chief State School Officers Tim Magner, Director, Office of Educational Technology, U.S. Department of Education Piedad Robertson, President, Education Commission of the States 10:30 - 11:00 AM Break 11:00 - 12:00 PM BUSINESS & FINANCE PANEL SALES & MARKETING FUNDING PANEL Licensing Digital Content: What are the Terms and How do We Make Money? Moderator: Kevin Custer, Founding Partner, ARC Development Panelists: Michael Ross, Senior Vice President, Corporate Development, Encyclopaedia Britannica Nicola Soares, Vice President, Product Innovation, Glencoe/McGraw-Hill Paul Thomas, Senior Vice President for Publishing, Partnerships and Research, Discovery Education, a division of Discovery Communications, Inc. Using Funding Data to Plan Strategic Sales and Marketing Initiatives Moderator: Brenda Raker, President, The Greaves Group Panelists: Kathleen Brantley, Director of Strategic Alliances, Market Data Retrieval, a Company of D&B Greg Downey, Editor and Publisher, eSchool News Nelson Heller, President and Publisher, The Heller Reports; Quality Education Data, Inc., a Scholastic company Jenny House, Founder, RedRock Reports 12:00 - 1:30 PM Luncheon and Keynote Address: Podcasting to Create, Publish and Distribute Learning Resources John Couch, Apple

1:30 - 2:30 PM FEEDBACK FORUM BUSINESS & FINANCE SALES & MARKETING SIIA Vision for K-20 Education Leaders: Sue Collins, Principal, CollinsConsults Pam Nelson, Principal, Nelson Consulting Mona Westhaver, President & Co-founder, Inspiration Software, Inc. Making Money with Open Source: What are the Threats, Opportunities and Business Models that Work? Moderator: Mitchell Weisburgh, Managing Partner, Academic Business Advisors Panelists: Page Gravely, Director, Global Education, Red Hat,Inc. Larry D. Nelson, Director of Collaborations and Partnerships, Global Education & Learning Community (GELC) John G. Robinson, Chairman, The rSmart Group Jim Teicher, Co-founder and CEO, The CyberSmart! Education Co Technology Solutions to Address the Unique Challenges and Opportunities with Special Services Moderator: Dr. Steve Kutno, General Manager, Kaplan K-12 Panelists: Bill Bradfield, President and CEO, PerceptIS Mark Golczewski, Vice President - Technology, Catapult Online - Educate, Inc. Chuck Kleiner, Ed.D., VP Sales & Marketing, SMARTHINKING 2:30 - 3:00 PM Break 3:00 - 4:00 PM One-to-One Business Connections Host: Michael Jay, President, Educational Systemics SALES & MARKETING SALES & MARKETING Math and Science Curriculum Opportunities in K-12 and Postsecondary Markets Moderator: Gail Pierson, Chief Education Officer, Riverdeep, Inc. Panelists: Lisa Brady-Gill, Executive Director, Educational & Productivity Solutions, Texas Instruments, Inc. Barbara Ridener, Ph.D., Content Specialist, Mathematics, CompassLearning Steve Ritter, Cognitive Scientist, Carnegie Learning, Inc. Larry Snowhite, Vice President, Government Relations, Houghton Mifflin English Language Learners: Building Products, Assessments, and Market Opportunities Moderator: Lawrence Korchnak, Director, Grants and Development, Cognitive Concepts/Houghton Mifflin Company Panelists: Tim Loomer, President, Testing & Assessment Division, Scantron Corp. Steve Nordmark, Director, Product Development, Thinkronize / netTrekker Lise B. Ragan, President, CEO, and Founder, Course Crafters, Inc. 4:00 - 5:00 PM SALES & MARKETING: K-12 SALES & MARKETING: POSTSECONDARY SIIA Guidelines for Successful Software Implementation - for Vendors and Customers Presenters: Helene Duvin, VP Business Development, Pearson Knowledge Technologies Jane Rogers, Coordinator, Education Division, Software & Information Industry Association Mobile Means More than Laptops: Preparing your Strategy to Optimize New Market Demands Moderator: Farimah Schuerman, Managing Partners, Academic Business Advisors Presenter: Nicole Englebert, Analyst, Education Technology, Datamonitor plc Responder: Dr. Thomas J. Shields, Director, Center for Leadership in Education, University of Richmond 7:00 - 12:00 AM 21st Annual SIIA Codie Awards Gala Premier Sponsor of the Education Awards Gala - Harcourt Assessment, Inc.