S U N D A Y   M A Y   1 8
1:00 - 7:00 PM	Registration
2:00 - 4:30 PM	Workshop 1	Workshop 2	Workshop 3
	What it Takes for Innovations to Succeed in the Education Market	Educational Sales and Marketing 101: Strategies to WIN in Urban Markets	Developing a Website that Shows your Company in the Right Light
5:30 - 7:00 PM	Innovation Showcase & Welcome Reception Meet your colleagues and the Innovation Incubator participants at this opening reception. R&D entities and pre-revenue companies will showcase innovative solutions they've developed for the K12 and Postsecondary markets. You may discover your next product or opportunity for investment.
M O N D A Y   M A Y   1 9
7:30 - 9:00 AM	Continental Breakfast
9:00 - 9:30 AM	Welcome and Opening Remarks Karen Billings, Vice President, Education Division, SIIA Mark Neiker, President and Executive Director, Pearson Foundation Implementing SIIA's Vision K20 Lillian Kellogg, Vice president, Education Networks of American (ENA)
9:30 - 10:15 AM	Keynote: Innovation in Education: A Process for Greater Success Curt Carlson, CEO SRI International How does your company support successful innovative processes? Who are the potential innovators within your company? Dr. Carlson spent years championing innovation best practices and his disciplined, systematic approach has helped companies create great marketplace and customer value. His keynote will focus on innovation as the cornerstone for a company's growth. He will also offer insights into the next wave of innovations and the challenges that companies face in bringing their technologies to market. Attendees will receive his book: Innovation: The Five Disciplines for Creating What Customers Want. Dr. Carlson will sign books immediately after the keynote presentation.
10:15 - 11:00 AM	Book Signing and Networking Break sponsored by TutorVista.com
11:00 AM - 12:00 PM	Panel: K-12 Educators Speak Out Panel: Postsecondary Leaders Speak Out
12:00 - 1:30 PM	Luncheon/Panel Education Foundation Leaders: How Innovation is Supported
1:30 - 2:30 PM	TECHNICAL & DEVELOPMENT	SALES & MARKETING	BUSINESS & FINANCE
	Open Content and Open Technology for K20	Trends that Impact Customer Spending...and Your Company’s Future	Acquiring Innovation: Build, Borrow, or Buy?
2:30 - 3:00 PM	Refreshments and Networking Break sponsored by TutorVista.com
3:00 - 4:00 PM	TECHNICAL & DEVELOPMENT	SALES & MARKETING	BUSINESS & FINANCE
	Developing for Transition: Building Learning, Teaching, and Management Tools	Selling on Value, Price, or Both	Innovation and Business Efficiency - New Products, Services, & Approaches to Help Maximize ROI
4:00 - 5:00 PM	SIIA Working Groups and Committee Sessions
5:00 - 7:00 PM	CODiE Finalists Showcase & Networking Reception
T U E S D A Y   M A Y   2 0
7:30 - 8:30 AM	Continental Breakfast sponsored by TutorVista.com
8:30 - 9:30 AM	Keynote: What Really Impacts our Nation's Urban Schools? Michael Casserly, Council of Great City Schools Dr. Casserly will share his views on the role of federal programs, innovation and education technology in the nation's large school districts. He will address the major questions that face the great city school as they implement their vision of reform and improvement. What are the challenges when they design or adopt innovative practices? What is the impact of the key education policies and legislation? What innovative products or services do the schools need today? How can education technology companies better address the needs of urban educators and students?
9:30 - 10:30 AM	TECHNICAL & DEVELOPMENT	SALES & MARKETING	BUSINESS & FINANCE
	Technical and Development Foundations for Innovation	Education Policy in an Election Year	Integrating Innovation: Changing Engines in Mid-Flight - Avoiding Buy and Kill
10:30 - 11:00 AM	Refreshments and Networking Break sponsored by TutorVista.com
11:00 AM - 12:00 PM	TECHNICAL & DEVELOPMENT	SALES & MARKETING	BUSINESS & FINANCE
	Managing Digital Assets - How Developers Work with Customers to Innovate for Growth	International Markets	Leadership and Innovation: Fostering a Culture of Innovation
12:00 - 1:30 PM	Luncheon/Panel Profiles in Innovation
2:00 - 3:00 PM	TECHNICAL & DEVELOPMENT	SALES & MARKETING	BUSINESS & FINANCE
	Interoperability: Coopetition in the Digital World	Web  2.0 Marketing	Year in Review: Was Innovation Rewarded? A Look at the Major Education Acquisitions, Investments, and IPOs
3:00 - 3:15 PM	Refreshments and Networking Break sponsored by TutorVista.com
3:15 - 4:30 PM	Business Profiles New this year, the Business Profiles session is designed to locate and provide visibility to innovative developers of education technology products or services. Hear the participants of this program give a short introduction to their innovative idea, product or service for the K-12 or postsecondary market. Find out what business opportunities await your company.
5:15 – 6:30 PM	Codie Awards and Reception
6:30 PM - 12:00 AM	CODiE Awards Gala