Schedule

Registration

Speed Networking

Start your targeted networking early at this special kick-off event. All attendees are invited to participate in a rapid-fire, but highly structured meet-and-greet, where you'll share your networking objectives and make quick connections with business prospects for further conversations over the next two days.

Hosts:
Ellen Bialo, President, Interactive Educational Systems Design, Inc. (IESD)
Bridget Foster, Senior Strategist, Consulting Services for Education

Innovation Incubator Business Profiles Presentations

Discover your next product or opportunity for partnership, acquisition or investment. Hear the participants of SIIA's Innovation Incubator Program give a short introduction to their innovative idea, product or service for the K-12 or postsecondary market.

Hosts:
Caleb Schutz, President, The JASON Project, National Geographic Society
Steve Siegel, VP, Strategic Planning & Partnerships, Follett Corporation - Technology Solutions & International Group

Innovation Showcase & Networking Reception

Meet your colleagues and the SIIA Innovation Incubator participants at this opening reception. R&D entities and pre-revenue companies will showcase innovative solutions they've developed for the K-12 and postsecondary markets. Especially useful for first-time attendees for meeting the seasoned execs and for all attendees to catch up with colleagues.

Continental Breakfast & Networking

Includes tables for SIIA Education Division Committee and Working Group Meetings

Opening Remarks

Welcome by Karen Billings, VP Education Division, SIIA

Program Overview by Cami Paris, Senior Vice President, Corporate Development, Spectrum K12 School Solutions Inc.

Introductions by Ken Wasch, President, SIIA

On the Road to 25 years of Education Technology by Karen Billings, VP Education Division, SIIA

Opening Keynote: What Does Going Mobile and Global Mean? Lessons From the Industry Trenches

What are the key strategies for successful transition to mobile solutions, in particular in the area of education? Wireless technologies can help address fundamental challenges in education and wireless can play a vital role in an emerging vision for our educational system. Currently, business professionals have 24/7 access to their business systems and colleagues via mobile broadband - students in the 21st century will require the same 24/7 access to their digital content, the Internet, and their learning communities. Find out the ways that one leading device company is applying mobile to education globally, and the implications for content and application developers. Wireless communication has changed the way we live and work - now it's time to leverage this technology to deliver an effective 21st century educational experience.

Keynote:

Margaret Johnson, Executive Vice President of the Americas and India, Qualcomm

Networking Break

Mobile Lab

Interested in developing for the netbook, smartphone and other devices in the fast-growing mobile market? Visit the Mobile Lab for hands-on exploration of devices and platforms that can expand your education strategy. Talk with mobile company representatives about your content, curriculum, or administrative solutions. See how you can work together to erase the barriers to learning through mobile solutions.

Hosts:
Ellen Bialo, President, Interactive Educational Systems Design, Inc. (IESD)
Frank Catalano, Principal, Intrinsic Strategy
Thomas Greaves, Chairman, The Greaves Group LLC
Carmi Paris, Senior Vice President, Corporate Development, Spectrum K12 School Solutions Inc.

Increasing Sales by Entering International Markets

Global Track Hosts: Farimah Schuerman, Partner, Academic Business Advisors, LLC
Mitchell Weisburgh, Partner, Academic Business Advisors, LLC


How do you evaluate international markets? What are some of the internal resources needed to engage in international business? Which countries are best for expanding overseas? How do you apply sell direct-, reseller-, joint venture or combination strategies? What are some success stories? What are significant issues to consider for expanding overseas?

Moderator:

Pat Walkington, President, Pat Walkington Education Sales & Marketing

Panelists:

Kevin Mather, VP Inernational Business, PASCO Scientifc

Kevin Pawsey, CEO, RM Education, Inc

Edie Perkins, VP Export Sales & Marketing, Scholastic Inc.

Mark Tullis, Vice President, Strategic Relations, Learning.com

Digital Rights and Education Rites - How Can They Coexist?

Hot Topics Track Host: Crystal Jones, Manager, IT & Business Markets, American Public University System

As the resources used in K-12 and Higher Education move from physical to digital media we face some conflict between how instructional resources have traditionally been used and limitations on the use of electronic media. While we want to see all learners have access to the very best in instructional materials we also need to protect intellectual property and support sustainable business models. The SIIA Education Division's Technology and Development Committee has focused on this topic for the past year, culminating in an educator survey. Presenters will share survey and other findings. If DRM (Digital Right Management) is not important to you now, it will be. Don't be caught unprepared!

Moderator:

Steve Nordmark, Chief Academic Officer, Knovation (formerly netTrekker)

Panelists:

Susan Adelmann, Director, Partnerships and Business Development, Follett Software Company

Douglas Stein, Chief Technology and Business Development Officer, Victory Productions

Bill Zobrist, DEL, Director, Emerging and Online Product Strategy, Pearson Learning Solutions, a division of Pearson Education

Trends in Mobile Learning

Mobile Track Host: Kayvon Beykpour, Vice President, Blackboard Mobile Division, Blackboard, Inc.

The Mobile Learning market segment is perhaps the most volatile area of the business. Half of the devices in schools are mobile, and run the gamut from smartphones to laptops. This session will provide actionable information about mobile devices, operating systems, applications, and business models to build upon data in the coming SIIA Mobile Computing Trends Report. A panel of experts will discuss key market drivers, adoption rates and a new breed of applications that exploit mobile computing.

Moderator:

Bruce Wilcox, DEL, Vice President, Mobile Learning, Digital Millennial Consulting

Panelists:

Scott Garrison, President, Lightspeed Systems

Thomas Greaves, Chairman, The Greaves Group LLC

Global Trends That Will Affect Your Business

What are the global trends in education that are affecting U.S. companies? What international companies are coming into the U.S. and how/why? Who are they looking to partner with? What countries are buying education technology products and what products are they buying? What are some examples of success stories?

Moderator:

Kathy Hurley, Senior Vice President, Strategic Partnerships, Pearson Foundation

Panelists:

James Kourmadas, VP Strategic Marketing, McGraw-Hill Higher Education

Elliot Soloway, Professor, University of Michigan

Bernie Trilling, Global Director, Oracle Education Foundation

Online Learning and Learning Management Systems: A Crystal Ball to the Future

How will changes in LMSs, online content, social networking, and the mobile web affect the way schools operate and students learn? What do we need to know about current trends in the use of digital resources to run successful ed tech businesses?

Moderator:

Kathy Clark, Chief Executive Officer, SMARTHINKING

Panelists:

Sue Collins, Principal, CollinsConsults

Michael Jay, President, Educational Systemics

Mitchell Weisburgh, Managing Partner, Academic Business Advisors, LLC

Developing for Mobile Platforms

Given the growth of mobile devices, we should see a growth in the number of educational software applications onthe K-20 markets. But challenges abound given the complexities of developing educational products for mobile devices. How do publishers make the right decisions given the myriad of decisions related to the devices, form factors, operating systems and service providers? How can publishers maximize the development of education content in order to maximize access and their return on investment? Find out how these developers made the tough decisions and what lessons they learned in the development process.

Moderator:

Todd Brekhus, President, Digital Solutions, Capstone Digital

Panelists:

Marie Bjerede, Vice President, Wireless Education Technology, Qualcomm

Cathie Norris, Regents Professor, University of North Texas

Mona Westhaver, President & Co-Founder, Inspiration Software, Inc.

Lunch & Presentations by SIIA Innovation Incubator Award Finalists

Hosts:
Caleb Schutz, President, The JASON Project, National Geographic Society
Steve Siegel, VP, Strategic Planning & Partnerships, Follett Corporation - Technology Solutions & International Group

Developing Global Partnerships

What are the strategic issues to think about when considering a global partnership? What are some examples of good global partnerships/effective global distribution partnerships? What are the key elements of success/failure? Which technologies and content are in demand in other countries? This panel will feature U.S. companies who have developed successful international distribution strategies and can share both opportunities and challenges for doing business internationally.

Moderator:

George DeBakey, President , DeBakey International

Panelists:

Jeffrey Fromm, Partner, Corporate & Transactions Group, Dorsey and Whitney, LLP

Bob Woolard, Vice President, ePALS, Inc.

The Business of LMSs and Online Learning

Looking at the business side of online learning, what has changed in the age of open content, open source, and eStore gateways such as the iStore and the district-wide LMS? What does the future have in store for profitable ed tech content and systems companies?

Moderator:

Louis Pugliese, President, Learning Diagnostics

Panelists:

Janet Matricciani, Senior VP, Corporate Development, K12 Inc.

Joy Smith, Chief Development Officer, Florida Virtual School- Global Services Division

Jason Stoffer, Principal, Maveron, LLC

Revenue Models for Mobile Learning

Because the mobile learning market is so new, there isn't a long history of successful revenue models from which to draw. This session will address such questions as: Which other industries can we look to for replicable business models? Are there enough consumers to make developing for mobile learning a profitable business? And if so, how do you get enough institutional and individual customer adoption to maximize your bottom line? You'll also learn about the critical price point sensitivities and how they can support the value proposition of your mobile learning applications. This discussion will feature both market tested examples as well as future trends of this emerging market develops.

Moderator:

Duncan Young, Vice President, Education Services, Scholastic Education - Curriculum

Panelists:

Adam Hall, President & CEO, Impact Education

Ellen Siminoff, President and CEO, Shmoop

Networking Break

Governmental and Institutional Drivers of Open Educational Resources

Plenary Session:
The Obama Administration, state policy makers and institutional leaders are driving development and adoption of Open Educational Resources (OER) in many pockets across the country and throughout the K-20 system. This panel of local, state and higher education leaders will explore the goals of OER, the definitions and models, and the current and future impact on students, educators, government agencies and publishers/developers. Questions to be answered include: What needs are these OER initiatives trying to solve -- cost saving, filling a market gap, encouraging digital and innovation, flexibility to edit content, other? What is the long-term sustainability model for OER? What does OER mean for publishers and developers?

Moderator:

Eileen M. Lento, Ph.D., Government and Education Strategist, Intel Americas

Panelists:

Brian Bridges, Director, California Learning Resource Network

Una Daly, Associate Director Community College Open Textbooks, Foothill Community College

John Lopez, Managing Director, Instructional Materials and Educational Technology, Texas Education Agency

Break

CODiE Awards Reception

Meet and greet colleagues, CODiE finalists and soon-to-be announced winners during the CODiE Awards pre-dinner reception.

25th Annual CODiE Awards Program and Dinner

2010 Education Category winners will be announced and presented with their awards during the official 25th Annual CODiE Awards ceremony. Join fellow attendees as they celebrate their victories and the achievements of their peers.

In addition to the CODiE Education Category winners, find out who wins the Innovation Incubator Awards and who is given the Ed Tech Impact Award. Be there to honor the companies who have been SPA/SIIA members for 25 years.

Festive/Cocktail party attire requested for both CODiE events. Black-tie optional.

Continental Breakfast & Networking
SIIA Education Division Committee and Working Group Meetings

Mobile Lab

Interested in developing for the netbook, smartphone and other devices in the fast-growing mobile market? Visit the Mobile Lab for hands-on exploration of devices and platforms that can expand your education strategy. Talk with mobile company representatives about your content, curriculum, or administrative solutions. See how you can work together to erase the barriers to learning through mobile solutions.

Hosts:
Ellen Bialo, President, Interactive Educational Systems Design, Inc. (IESD)
Frank Catalano, Principal, Intrinsic Strategy
Thomas Greaves, Chairman, The Greaves Group LLC
Cami Paris, Senior Vice President, Corporate Development, Spectrum K12 School Solutions Inc.

Keynote: Education and Technology in a Global Economy

How are countries around the world using technology in education? Increased global understanding is an economic and social imperative for our companies and our schools. How does the US compare to the other countries? What organizational and logistical issues hamper global connections, and how can new online and other collaborative tools offer new opportunities for education technology stakeholders?

Keynote:

Eric Lauzon, Chief Information Officer, International Baccalaureate

Networking Break

Breakout Sessions

Market Opportunities in the UK

Education Technology has received tremendous UK government support through BECTA, the government agency promoting educations use of information and communications technology. In this session, high level insiders and business leaders will provide a landscape of the market, trends in school spending and support, emerging opportunities, and vendor perspectives on doing business in the UK. Hear answers to such questions as: What does the market look like for education technology products and services in the UK? How does the UK purchasing system work for education technology products and services, and how can US companies participate? Which technologies are gaining traction in UK schools, and is there government funding support? Are classrooms adapting to the use of ICT for teaching and learning?

Moderator:

David Samuelson, EVP Director Games & Augmented Reality, Pearson

Panelists:

Dominic Savage, Director General, British Educational Suppliers Association

Reactor:

Mimi Jett, General Manager, netTrekker

Mitt Nathwani, Managing Director, Turning Technologies LLC/Reivo Ltd

Competing with Free: OER Business Models

Government agencies, universities, and foundations are becoming publishers under an Open Educational Resources (OER) model. Will the federal government be your next big customer? What does OER mean for your content development process? Digital rights management? Business model? And what will be the impact of open licensed content and resources on education purchasing and K-20 education publishers and developers.

Moderator:

Eileen M. Lento, Ph.D., Government and Education Strategist, Intel Americas

Panelists:

William Kelly, CEO and Founder, Learning.com

Arjan Khalsa, CEO, Conceptua Math, LLC

Clancy Marshall, General Manager, DynamicBooks (a subsidiary of Macmillan)

Learning with Mobile Applications

Imagine that everyone in K-20 education has a mobile device with high-speed broadband connection needed to accessyour company's mobile applications. What instructional and administrative mobile applications will finally drive the use of mobile devices in U.S. or global classrooms? During this seminar you will learn how mobile devices support growth in student achievement, engagement, and 21st century skills. You'll also hear how mobile apps can support learning beyond the physical confines of the classroom and what metrics can be used to evaluate the effectiveness of mobile learning.

Moderator:

Kayvon Beykpour, Vice President, Blackboard Mobile Division, Blackboard, Inc.

Panelists:

Shawn Gross, Managing Director, Digital Millennial Consulting

Mark Nieker, President, Pearson Foundation

Cathie Norris, Regents Professor, University of North Texas

Breakout Sessions

Market Opportunities in Australia

The Australian federal government recently announced its "Digital Education Revolution" and has committed billions of dollars to fund this effort. Attend this session to find out how you can participate in Australia's growing market for ed tech products and services. Our panel will feature Australian industry veterans from the public and private education technology sectors. During this discussion, you'll learn about the specific opportunities and challenges that US companies may encounter as they embark upon their journey down under.

Moderator:

Robert Iskander, Chief Executive Officer & Founder, VIP Tone, Inc.

Panelists:

Mr. Arthur Baker, Head of Sales, Pearson Australia

Dan Meyer, Chief Executive Officer, Atomic Learning

Helen Padgett, Ph.D., Director of Professional Development, Arizona State University - SkySong

The K-20 Ed Tech Market: A Look at Revenues and Market Shares

What products are school districts and postsecondary institutions purchasing and why? Who are the market leaders in segments such as test preparation, assessment, content for online courses, student information systems, learning management systems, student response systems, library resource management systems, interactive whiteboards, Response to Intervention products, and data warehouses. What are the real revenues in those segments. What reports are available to help companies get the best information possible?

Moderator:

Liz Riley-Young, Business Manager, SAS Institute Inc.

Panelists:

Steve Rappaport, Director, EdNET Insight, MDR

John Richards, President, Consulting Services for Education

Mitchell Weisburgh, Managing Partner, Academic Business Advisors, LLC

Mobile Devices in the Classroom: Enablers or Distracters

The debate continues. Some college professors have started banning the use of laptops in their classrooms -- years after their institutions recommended that freshman bring them to campus. Many K-12 districts are starting, or already have, 1-1 computing initiatives but forbid the use of smartphones and other handheld devices in their classrooms. K-20 campuses are being wired for wireless, and publishers are producing digital options to printed texts, but print is still the norm. Educators nationally and internationally continue the debate swirling around the use of mobile devices in the classroom. Will K-20 instructional leaders find a way to manage and embrace the technology instead of banning it? And if so, when?

Moderator:

Frank Catalano, Chief Marketing Officer, Professional Examination Service

Panelists:

Shawn Gross, Managing Director, Digital Millennial Consulting

Elliot Soloway, Professor, University of Michigan

Lunch and Keynote Presentation: Race to the Top: Impact and Opportunities

The Obama Administrations Race to the Top program has created an unprecedented level of discussion and action, even though it has not yet spent a single dollar and has been awarded to only two states so far. Race to the Top Director and former e-technology executive Joanne Weiss will share the Administrations theory of action, outline its impact to date, and help us look forward to the future expectations of how Race to the Top and its four assurances may be implemented, including through a revised ESEA/NCLB. Gain a better understanding of the role of technology, the opportunities for partnerships, and the degree to which Race to the Top is generating opportunities for transformative educational innovation.

Keynote:

Joanne Weiss, Chief of Staff, U.S. Department of Education

Hands-On Workshop for Smartphones in K-12

In order to help you understand how smartphones can be used to support teaching and learning in the K-12 classroom, this workshop will engage attendees in hands-on activities so they can get an up-close and personal experience with mobile learning devices. Attendees will experience the fun and the serious learning that occurs as smartphones and other mobile learning devices are used for curricular activities.

Facilitator:

Cathie Norris, Regents Professor, University of North Texas

Elliot Soloway, Professor, University of Michigan

SIIA Guidelines for Ed Tech Product Evaluation: Producing Evidence to Persuade Your Customers and USED

The need for product effectiveness research is more pronounced than ever. School district decision-makers are becoming more consumer savvy and the Blueprint for ESEA reauthorization reinforces the Obama Administrations focus on evidence of effectiveness. This roundtable presents an opportunity to discuss SIIAs new Guidelines document for product effectiveness research. Attendees will gain an overview of the 22 specific recommendations, as well as the range of research designs that will meet the USEDs research standards. Contribute your thoughts and questions, and become better prepared to answer customer questions about effectiveness evidence.

Moderator:

Mark Schneiderman, Senior Director, Education Policy, SIIA

Presenter:

Denis Newman, President, Empirical Education Inc.

One-to-One Business Connections

SIIAs One-to-One Business Connections program facilitates pre-scheduled meetings between ed tech companies seeking revenue, distribution, and strategic partnership opportunities. Presenting companies gauge licensing and distribution opportunities for their products and services. Listening companies discover new products or companies with business models that fit their strategic relationship needs, and discuss content and technology licensing possibilities with potential partners.

Registration is required by May 3rd. Onsite applications to participate are not accepted.

Hosts:
Michael Jay, President, Educational Systemics, Inc.
Mary LeDonne, Senior Vice President & CFO, Educational Systemics, Inc.

Committee and Working Group Meetings

Hands-On Workshop for Smartphones in K-12

(Repeated Session) In order to help you understand how smartphones can be used to support teaching and learning in the K-12 classroom, this workshop will engage attendees in hands-on activities so they can get an up-close and personal experience with mobile learning devices. Attendees will experience the fun and the serious learning that occurs as smartphones and other mobile learning devices are used for curricular activities.

Facilitator:

Cathie Norris, Regents Professor, University of North Texas

Elliot Soloway, Professor, University of Michigan

Research Findings and Implications from the Obama Administrations National Education Technology Plan

Following a year of research and development, the U.S. Department of Education recently released a draft National Education Technology Plan (NETP). The Plan puts forward a bold vision for Transforming American Education through technology, and includes a number of findings and recommendations. SRI International helped develop the plan, including much of the research and literature review. SRIs Jeremy Roschelle will present some of the latest research supporting the NETP, including specifically the research and development agenda and "grand challenge" problems associated with the Plan's recommendations. The roundtable discussion will focus on the research findings and agenda most relevant to education publishers, developers and service providers.

Presenter:

Jeremy Roschelle, Director of the Center on Technology in Learning, SRI International

Closing Session: The Ed Tech Industry Today - and in the Future

Join SIIA's Karen Billings and other education leaders and luminaries as they look back on the industrys many contributions to education. Hear from special guests as they celebrate the past and predict the future. See video highlights from the 2010 Ed Tech Industry Summit. And, finally, see your colleagues and new business partners one last time before the Summits close.