Schedule

Speed Networking

Back by popular demand.  Start your targeted networking early at this now-annual kick-off event for the Ed Tech Industry Summit. ALL attendees are invited to participate in a rapid-fire, but highly structured meet-and-greet, where you'll share your networking objectives and make quick connections with business prospects for further conversations over the next two days.

Sponsored and hosted by Academic Business Advisors

Innovation Incubator Business Profiles Presentations

Discover your next product or opportunity that supports personalized learning initiatives in K-12 or postsecondary market. Hear the participants of SIIA's Innovation Incubator Program give a short introduction to their innovative idea, product or service that address a growing interest in personalized learning.  You might see  a solution that fits into your plans for partnership, acquisition or investment.

Innovation Showcase and Opening Reception

Meet your colleagues and the SIIA Innovation Incubator participants at this opening reception. R&D entities and pre-revenue companies will showcase innovative personalized learning solutions they've developed for the K-12 and postsecondary markets. Especially useful for first-time attendees for meeting the seasoned execs and for all attendees to catch up with colleagues.

Continental Breakfast & Networking

Welcome and Opening Remarks

Program Overview, Introductions, and Special Annoucements

Presenter:

Karen Billings, Vice President, Education Division, SIIA

Growing Business in a Changing Market

Keynote:

Genevieve Shore, CIO and Director of Digital Strategy, Pearson plc

Trends in Postsecondary

The higher education community spends an estimated seven billion dollars a year on technology (not including the individual spending by students and faculty). This presents enormous opportunities for companies who offer products and services to the postsecondary market. But the landscape is changing and understanding the complexities is a challenge. From changing student populations to emerging technologies (especially the mobile market) to accreditation of the institutions themselves, this session aims to provide you with insights into the trends to watch in this vibrant market.

Track Sponsor and Host: Cognizant

Moderator:

Farimah Schuerman, Managing Partner, Academic Business Advisors, LLC

Panelists:

Daniel Benjamin, Dean, School of Science and Technology, American Public University System

Jeff Borden, M.A., Sr Director of Teaching & Learning , Pearson eCollege

Dana LaFleur, Director of Learning Architecture, Bridgepoint Education

Leveraging Opportunities in the Global Market

Track Sponsor and Host: Education Networks of America

Going Global is a popular phrase, but it's easier said than done!  Just how do you evaluate what international markets to enter? Which countries are best for expanding overseas and why? What strategies do you use to sell in various countries? And finally what are the lessons learned by companies who experienced success?

Moderator:

Robert Iskander, Chief Executive Officer & Founder, VIP Tone, Inc.

Panelists:

Anas Mawla, Managing Director, Gaia Technologies

Mark McCusker, CEO, Texthelp Systems, Ltd

Kenneth Nelson, Senior VP, Global Sales, PolyVision

Defining Personalized Learning

What is "personalized" learning? Join two educational leaders who are not only defining the vision, but also driving the new policies, practices and technologies needed. Leaders in the field will outline this educational paradigm shift and its core elements, contrast it with adaptive or individualized learning, and challenge the digital learning sector to continue leading this path of education innovation.

Track Sponsor and Host: Follett Software

Moderator:

Todd Brekhus, President, Digital Solutions, Capstone Digital

Panelists:

Karen Cator, Director, Office of Education Technology, U.S. Department of Education

Jeff Rice, Founder/Director, APLUS+, the Association of Personalized Learning Schools & Services

Networking Break

Marketing and Selling to Postsecondary Markets

It’s not your parents’ campus. With shrinking budgets in an increasingly competitive environment, what marketing efforts yield results in Higher Ed? Which eStrategies really work? Participate in this session to hear what education experts have to say about marketing and selling into this diverse and changing marketplace.

Moderator:

Megan Stewart, Director, Worldwide Higher Education, Adobe Systems, Inc.

Panelists:

Lisa Barnett, Chief Operating Officer, Atomic Learning

Steve Siegel, VP, Strategic Planning & Partnerships, Follett Software Company

Nicholas Smith, President, DynamicBooks

Game-based Learning

A goal of game-based learning is to engage students within the classroom as they are engaged outside the classroom. Panelists will discuss game mechanics that drive engagement, ways to use gaming to inspire the imagination, arouse curiosity, and teach problem solving and critical thinking skills, and address best practices in game design today. Attend and get inspired to gamify your offerings. (Gamify means to apply game mechanics in everyday applications and situations to boost engagement, fun and good behaviors.)

Moderator:

Ellen Bialo, President, Interactive Educational Systems Design, Inc. (IESD)

David Samuelson, EVP Director Games & Augmented Reality, Pearson

Panelists:

John Bower, Chief Executive Officer, uBoost

Andrew Coulson, President, Education Division, MIND Research Institute

Megan Gaiser, CEO/CSCO, Her Interactive, Inc.

Victoria Van Voorhis, Chief Executive Officer, Second Avenue Software

Case Studies and the Role of Technology

Personalized learning represents a redesign of our long-standing educational models based on fixed time, place and pace to one that is student-centered and competency-based. Two leaders in the field will share the innovative practices, policies and technologies being implemented by several bleeding edge communities and schools. Learn how you can help meet these evolving educational needs, and help support systemic change with your education partners nationwide.

Moderator:

Deborah Stirling, Senior Director, Research & Development, Adaptive Curriculum

Panelists:

Lynn Peebles, Director, Shasta Secondary, CA

Kurt Richter, Post Doctoral Fellow, Center for Evaluation and Education Policy, Indiana University School of Education

Lunch and Presentations by Innovation Incubator Award Finalists

Receive full-on demonstrations by the Incubator finalists who make the first cut after the previous night's round of voting for the ed tech product or service that is "Most Innovative" and "Most Likely to Succeed".

eTextbooks and Digital Content

Historically, eTextbooks were translations of printed textbooks into formats that actually compromised the value of much of the pedagogy available in print. What has the evolution in features for eReaders and tablets along with increased bandwidth access meant for educational digital content? How have publishers taken advantage of interactive and social networking capabilities? How have they addressed the challenges of interoperability and accessibility? Hear what the publishers and key stakeholders have to say.

Moderator:

Mark Nelson, Chief Information Officer, National Association of College Stores

Panelists:

Erik Evans, Associate Vice President, Editor-In-Chief, Bridgepoint Education

Kurt Gerdenich, Vice President & Director, Technology, Cengage Learning

James Kourmadas, VP Strategic Marketing, McGraw-Hill Higher Education

Matt MacInnis, Founder & CEO, Inkling

K-12 Market Data Analysis and Trends

Join this session for a two-part discussion on the K-12 ed tech market 1) What are the leading market segments for US school district purchases and why? SIIA surveyed companies that sell ed tech products and services and will be releasing information on the sizing of that market. 2) If you have products to sell to K-12 Schools, what are the best ways to get your messages out there?  Will social media actually support your marketing efforts next year?

Moderator:

Susan Meell, Chief Executive Officer, MMS Education

Panelists:

Sandra Fivecoat, Chief Executive Officer & Founder, WeAreTeachers

John Richards, President, Consulting Services for Education

Building Personalized Learning Solutions

Personalized learning is not about the technology, but it also can't take place without technology. From content to data, platforms to hardware, personalized learning represents exciting opportunities for transformative technology adoption. Hear from education leaders and technology developers about what types of technologies will be needed to support a student-centered, proficiency-based, anytime, everywhere educational model.

Moderator:

William Zaggle, Chief Academic Officer, GlobalScholar

Panelists:

Ben Keogh, President, Whizz Education

Bailey Mitchell, Chief Technology & Information Officer, Forsyth County School System

Networking Break

Public-Private Partnerships in Supporting Next Generation Learning

Join us for this important conversation about next generation learning and the role of the for-profit and digital learning sectors. The Bill & Melinda Gates Foundation has played an increasingly important role in U.S. education, not only supporting innovative practices but also driving public policies poised to shift some basic tenets of our education system. These efforts have been led by Vicki Philips, who will share the Foundation’s plan for driving educational innovation and improvement, including the role of the for-profit sector, digital learning and efforts to improve educational technology market efficiency. Vicki will be joined by Stacey Childress, the Foundation’s deputy director for Next Generation Learning. 

Keynote:

Vicki Phillips, Director of Education, College Ready, Bill & Melinda Gates Foundation

Break

CODiE Awards Reception

26th Annual CODiE Awards Progam and Dinner

2011 Education Category winners will be announced and presented with their awards during the official 26th Annual CODiE Awards ceremony. Join fellow attendees as they celebrate their victories and the achievements of their peers.

In addition to the CODiE Education Category winners, find out who wins the Innovation Incubator Awards and who is given the Ed Tech Impact Award.

Festive/Cocktail party attire requested for both CODiE events. Black-tie optional.

Continental Breakfast and Networking

Meet the Board Members (by invitation only)

Designed for SIIA members who joined in the past year and want to get more involved in SIIA. Bring your breakfast into the Member Lounge and hear directly from SIIA members on the Ed
Division Board, the Postsecondary Sector Board, and spokespersons for the Division’s Committees and Working Groups.  Find out what the key initiatives are and how your
company can better leverage your membership.

OER Drivers and Definitions

Open educational resources (OER) seem all the rage among education leaders and foundations. Join two key voices for an important discussion covering: What are OERs? Why are governments and foundations making them a priority? Is this just about reducing costs, or are there other benefits to an open license? What are the challenges of OER for the education sector, and the impact on publishers and developers?

Moderator:

Sue Collins, Principal, CollinsConsults

Panelists:

Karen Cator, Director, Office of Education Technology, U.S. Department of Education

Gary Lopez, Executive Director, Monterey Institute for Technology and Education

Open Education Resources/Software

The Open Education Resources (OER) movement is getting increased attention and funding. And open source software already comprises almost a third of enterprise software across all industries, with college institutions reflecting the growing trend by embracing open source for both their back office administration and learning management systems. In this session you’ll get an overview of the impact OER and open source software are having in higher education, hear how open source vendors make their money, and how propriety vendors are responding.

Moderator:

Edward Walker, Executive Vice President, Strategy and Deployment, Consulting Services for Education

Panelists:

Louis Pugliese, Principal, Quantum Thinking

Jeff Shelstad, Chief Executive Officer, Flat World Knowledge

Kevin Wiggen, CTO Bb Xythos, Blackboard Inc

Mobile Learning

With the advent of Smartphones, iPads, Notebooks and Tablets, you are likely developing for the mobile app market – or moving your successful software product to a mobile device.  How will you make decisions around the different devices, form factors, operating systems and service providers? Will your mobile application grow student achievement, engagement, and 21st century skills, and extend learning beyond the physical confines of the classroom?  And, are there metrics to evaluate the effectiveness of mobile learning?

Moderator:

Joyce Whitby, Director of Strategic Initiatives, Headsprout Early Reading

Panelists:

Adam Hall, President, SkillsTutor

Sesh Kumar, Chief Executive Officer, Emantras Inc.

Mary McCaffrey, Chief Executive Officer, THINQ ED

Building Assessments for Personalized Learning

Core to personalized learning is the ability to dynamically assess not only each student's academic performance, but also their learning interests, goals and styles. Beyond testing to support or measure learning, personalized assessment proponents are looking to customize items and context in a manner that best engages the learning interests and recognizes the attributes of each student.

Moderator:

Thomas Squeo, Chief Information Officer, Measured Progress

Panelists:

Christyan Mitchell, Senior Research Associate, WestEd (SMARTER Balanced Assessment Consortium)

Mr. Michael Patterson, President/CEO, Avant Assessment

Networking Break

Doing Business in the Cloud

Cloud spending is outpacing IT spending. It is estimated that in the U.S., Cloud computing services overall will be $220 billion by 2015. As postsecondary institutions increasing move to Cloud-based solutions, the education companies that service them need to learn how they can take advantage of this movement. Come to this session to learn how the Cloud is changing the way you need to do business on campus.

Moderator:

Patricia Sullivan, Education Solutions Executive, Global Education Industry, IBM Corporation

Panelists:

Christoph Knoess, Founder and President, Engaged Minds Inc.

Liz Riley-Young, Business Manager, SAS Institute Inc.

The Education and Policy Climate for Personalized Learning

The "New Normal" of increased expectations and decreased resources are driving educational innovation. Join prominent national education leaders for a discussion about the shift from seat-time to competency-based, anytime/everywhere learning customized to each student's needs. Is this paradigm shift happening? Where? What are the key legislative changes? And how can the industry enhance its leadership of the policies and practices?

Moderator:

Jeff Kwitowski, Vice President, Public Affairs, K12 Inc.

Panelists:

Tom Vander Ark, Partner, Vander Ark/Ratcliff

Tom Watkins, Consultant, TDW and Associates

Challenges and Opportunities of Open Education Resources (OER)

Government agencies, educational institutions and non-profit organizations are becoming publishers under an Open Educational Resources (OER) model. What does OER mean for your content publishers and other developers of educational applications and platforms? Panelists will share their views on the impact, challenges and opportunities of OER on their products and business models?

Vineet Madan, Senior Vice President, New Ventures & Strategic Services, McGraw-Hill Education

Panelists:

Bruce Friend, Director, Curriculum Pathways Education Practice, SAS Institute Education Group

Judah Karkowsky, Vice President, Business Development, Wireless Generation

Myron Pincomb, President & CEO, Triumph Learning

Lunch and Keynote Presentation

What's Next?

Keynote:

Margery Mayer, President, Scholastic Education, Scholastic Inc.

Cloud Computing

Any device, anywhere, can be used to access cloud resources, so we now have a dialogue around universal access to cloud managed tools, services, content, and infrastructure unique to the needs of each learner. Who buys cloud services - a Superintendent, CIO/CTO, Curriculum & Instruction Dept head, or other? Do you sell products and services as an SaaS provider, an Infrastructure provider, or do you offer a Platform in the Cloud?

Moderator:

Bruce Wilcox, Vice President, Blended Learning, ClassLink

Federal and State Funding

This session will cover how companies can navigate the dynamic funding landscape over the coming months.  This will include last minute strategies to attack the remaining ARRA funds that must be spent or obligated by September 30, 2011.  It also will include a preview of how to work with other programs – Race to the Top, SIG, new rounds of RttT and Invest in Innovation grants as well as special state opportunities.  Finally a reminder to look beyond the education funding to include large opportunities provided by broadband grants, HHS funds, NSF -  just to mention a few.

Discussant:

Charles Blaschke, Founder and President, Education TURNKEY Systems, Inc.

Jennifer House, President, RedRock Reports

John Lopez, Managing Director, Instructional Materials and Educational Technology, Texas Education Agency

Moderator:

Glenn Fisher, Chief Operating Officer, RedRock Reports

One-to-One Business Connections

SIIAs One-to-One Business Connections program facilitates pre-scheduled meetings between ed tech companies seeking revenue, distribution, and strategic partnership opportunities. Presenting companies gauge licensing and distribution opportunities for their products and services. Listening companies discover new products or companies with business models that fit their strategic relationship needs, and discuss content and technology licensing possibilities with potential partners.

Sponsored by Educational Systemics

Fostering Ecosytems for Personalized Learning

Ecosystem serves as a valuable model for learning environments that addresses the needs of every learner. Fostering learning ecosystems in which there is a wide range of both producers and consumers, each in their unique pedagogical niche, where each child can find the mental, physical, and social nutrients and challenges they need to grow is a power metaphor. In this hour we will discuss the technical needs and opportunities the SIIA Education Technology and Development group can cultivate in the upcoming year to create an environment in which every child is helped ahead and vendors' offerings thrive.

Discussant:

Jon Madian, Co-Founder, Smart Learning Communities

Moderator:

Michael Jay, President, Educational Systemics

Steve Nordmark, Chief Academic Officer, Knovation (formerly netTrekker)

Public Policy Impact on OER

Federal and state policies are helping drive the development and adoption of open educational resources. This roundtable will provide developers an opportunity to jointly identify these governmental initiatives, as well as to help develop an industry response. Discussion will be supported by SIIA's OER working group and their pending publications. 

Moderator:

Eileen M. Lento, Ph.D., Government and Education Strategist, Intel Americas

President's Panel - How We're Growing Business in a Changing Market

Join this Q&A time with execs who are adapting to new business realities and leveraging new opportunities in the ed tech market. Where do they see their new growth opportunities? How did they make the hard decisions and painful changes as they adapted to new business realities? Finally, what are the major industry trends – and what will they mean to their businesses over the next three years?

Panelists:

Donald Doane, Chief Executive Officer, ConnectYard, Inc.

Maureen McMahon, President & Publisher, Kaplan Publishing

Mr. Iwan Streichenberger, President, Learner Response Systems and Assessment Division, Promethean Inc.

Jessie Woolley-Wilson, Chief Executive Officer, DreamBox Learning

Closing Session and Remarks

Karen Billings, Vice President, Education Division, SIIA