Schedule

Attendee Registration

Speed Networking

Always popular and a reason to get to the Summit early.  Leverage this targeted networking event at this now-annual session at the Ed Tech Industry Summit. ALL attendees are invited to participate in a rapid-fire, but highly structured meet-and-greet, where you'll share your networking objectives and make quick connections with business prospects for further conversations over the next two days.  But while all are invited, space is limited and many who register late are turned away

Sponsored/hosted by Academic Business Advisors

Innovation Incubator Business Profiles Presentations

Discover your next product or opportunity that supports education initiatives in K-12 or postsecondary market. Hear the participants of SIIA's Innovation Incubator Program give a short introduction to their innovative product or service that address a growing interest in mobile learning, game-based learning, eContent, and personalized learning. You might see a solution that fits into your plans for partnership, acquisition, or investment.

Innovation Incubator program supported by Lead Sponsor Houghton Mifflin Harcourt and co-sponsor Texthelp Systems. 

Reviewer/judge:

Stephen Abbott, Senior Director, Corporate Relations Officer, International Society for Technology in Education (ISTE)

Ms. Katie Gilligan, Vice President, Publishing Services, Texthelp Systems, Inc.

Mr. Matt Kinnaman, Group Publisher, Professional Media Group

Shauntel Poulson, Associate Partner, NewSchools Venture Fund

J Rollins, SVP, Solution Strategy Group, Houghton Mifflin Harcourt

Innovation Showcase and Opening Reception

Meet your colleagues and the SIIA Innovation Incubator participants at this opening reception. Innovation Incubator Program presenters will showcase their innovative learning solutions they've developed for the K-12 and postsecondary markets. Especially useful for first-time attendees for meeting the seasoned execs and for all attendees to catch up with colleagues.

Attendee Registration

Meet the Ed Division Leadership (by invitation)

Join us for breakfast and hear directly from the co-chairs of the Ed Division Board, the Postsecondary Sector Board, and the Division’s Committees and Working Groups. Find out what the key initiatives are and how your company can better leverage your membership.

Host:

Mimi Jett, VP Business Development, Avant Assessment

Farimah Schuerman, Managing Partner, Academic Business Advisors, LLC

Continental Breakfast and Networking

Welcome and Opening Remarks

Highlights for this year's conference program, introductions of key people and special announcements.

Presenters:

Karen Billings, Vice President, Education Division, SIIA

Ken Wasch, President, SIIA

Opening Plenary: Conversation about 'What's Next'

What IS coming next within education technology? In this opening session, we'll hear from key thought leaders representing education institutions, ed tech companies, and the financial community. What do they think will change in today's education infrastructure, products, and services to better support what students, faculty, and administrators will need in the future?

Keynote:

John Backus, Managing Partner, New Atlantic Ventures

Elizabeth Corcoran, Chief Executive Officer, EdSurge

Kevin Custer, Founding Partner, Arc Capital Development

Hugh Norwood, President, Trinity Education Group

Diana Rhoten, CSO, Amplify

Making the CIO Your Ally on Campus

The emergence of Online Courses and Open Educational Resources have decreased the role of faculty in purchasing decisions. As CIOs and CFOs take center stage, budget-strapped institutions are making decisions about working with vendors or working around them. Come to this session to learn how financial choices are made in context of achieving educational goals.

Moderator:

JD Solomon, Editorial Director, University Business Magazine

Panelists:

Mr. Eric Hawley, CIO, Utah State University

Mr. Joseph Moreau, Vice Chancellor, Technology, Foothill-De Anza Community College District, Calif.

Game-based Learning

Hear the latest information about the results of developing and using games as  a learning tool.  The Cooney Center’s Games and Learning initiative has released a report as part of the Games and Learning Publishing Council (funded from the Bill and Melinda Gates Foundation).  Other presenters will present the developer perspective.  Are game developers making money in this space?  What does the market map and investment analysis look like?

Moderator:

Ellen Bialo, President, Interactive Educational Systems Design, Inc. (IESD)

Panelists:

Leslie Redd, Chair, Governance Committee, Games and Learning Publishing Council of the Joan Ganz Cooney Center at Sesame Workshop

John Richards, President, Consulting Services for Education

Andy Russell, Co-Founder, Launchpad Toys

Up in the Cloud

Cloud computing is being adopted by many schools and colleges, whether they know it or not! As education companies, how can we leverage the cloud to impact our costs and reliability? What issues have other companies faced, and what can we learn from early adopters?

Moderator:

Donald Doane, Chief Executive Officer, ConnectYard, Inc.

Panelists:

Franklyn Chien, CEO, LearnSprout

Sue Polyson Evans, CEO/co-founder, SoftChalk LLC

Ken McElrath, Chief Executive Officer, Skoodat, LLC

Networking and Refreshment Break

Education & Workforce Readiness: STEM Digital Learning Opportunities

The U.S. is falling behind in the number of STEM graduates, while thousands of STEM jobs remain unfilled. How can educators, government and SIIA members work together to assure that our students remain competitive in a global market? What are the opportunities for digital courseware, online learning and related technologies to help students identify, gain and translate necessary knowledge and skills? Join us to share your questions and ideas.

Moderator:

Mitchell Weisburgh, Managing Partner, Academic Business Advisors, LLC

Panelists:

Dr. Adeboyejo Oni, Owner, Owen Software Corp.

Lawrence Toney, CEO, LearnStreet

Going Global, Going Mobile

What is the global market opportunity for a mobile version of your product? Join this session to hear a current snapshot of mobile learning efforts in the Middle East, Latin America and Asia. Although approaches vary enormously from region to region, it is possible to identify a number of important trends that cut across boundaries. Learning about these trends will help you to make a decision about your product about entering these markets. 

Moderator:

Dr. Mary Markowsky, President, E.T.C. International

Panelists:

Mimi Jett, VP Business Development, Avant Assessment

Ms. Susan Silveira, Senior Manager, Business Development, Qualcomm, Inc.

Dr. Michael Trucano, Sr. ICT & Education Specialist, Human Development Network, The World Bank

Does Personalization Require 1:1?

Just how has the personalization movement impacted our schools. How dependent are personalized programs on school technology infrastructure, and what impact does 1:1 have on the success of personalized learning.

Moderator:

Douglas Stein, Chief Technology and Business Development Officer, Victory Productions

Panelists:

Mike Berlin, Business Development, Macmillan

Todd Brekhus, President, Digital Solutions, Capstone Digital

Bruce Umpstead, State Education Technology Director, Michigan Department of Education

Lunch and Presentations by Innovation Incubator Award Finalists

Enjoy lunch with colleagues, then watch full-on demonstrations, made to a panel of reviewers, by the Incubator finalists who make the first cut after the previous night's round of voting for the ed tech product or service that is "Most Innovative" and "Most Likely to Succeed".  Then cast your vote!

Reviewer/judge:

Hugh Norwood, Founder and CEO , Trinity Education Group

Mr. Ron Reed, Principal, SXSWedu

The Postsecondary Market - Five Years from Now

The postsecondary market is undergoing major transformation given the student interest in mobile device and 'all things digital'. What effect will the changes in course delivery and student expectations have on product development? How much will the shift from print to digital, to the Cloud, mobile devices, and OER affect product development, sales and implementations.  Finally, what are the trends that are the most critical to ed tech developer and providers?

Panelists:

Joana Jebsen, President, O'Donnell Learn

Nicholas Mirisis, Director, Marketing & Business Development, SchoolDude.com

David Straus, VP Products, Kno, Inc.

Distribution and Implementation of Game-based Learning

The exponential explosion of educational games has illustrated the sector's importance for the future of learning. Game development and distribution systems were fractured, but in recent years, there has been a transformation in the process of how learning applications are developed, distributed, and delivered. Fast-growing distribution channels have opened access to the high-quality content and technology to students and teachers around the globe. In this session, companies will explain how educational gamification content is provided to educators through new distribution methods.

Moderator:

Lee Wilson, Principal Consultant, Headway Strategies

Panelists:

Judah Karkowsky, Senior Vice President, Business Development, Wireless Generation

Manish Kothari, GM, Platform, Edmodo, Inc.

David Martz, Vice President, Sales & Marketing, Muzzy Lane, Inc.

Victoria Van Voorhis, Founder and CEO, Second Avenue Learning

Ready.... or not? Creating, Testing and Deploying New Technology in K-12 Schools.

What are the real end-to-end technical, operational view of challenges while delivering, deploying, and implementing new software and technology components in K-12 schools? This session will cover a) browser and hardware compatibility for PC’s and mobile devices including CCSSA consortia recommendations and implications to schools, b) needs from views of educator, edtech software vendor, Silicon Valley OS/Browser vendor, and an integrated educational device manufacturer, c) what's needed for technology and solution providers to improve best practices in releasing and maintaining their products.

Moderator:

Susan Adelmann, Director, Partnerships and Business Development, Follett Software Company

Panelists:

Diana Gowen, Alliance Manager, Education Programs, Intel Corporation Education Group

Laurel Krsek, Technology Director, San Ramon Valley Unified School District

Matt Pasternack, VP Business Development, Clever

Thomas Squeo, Chief Product Officer, Pierson Labs

Networking and Refreshment Break

SIIA Ed Division Committee and Working Group Meetings

The following SIIA Education Division committees and working group will meet:

• Membership Programs (formerly the Marketing and Membership committees)
• Market Data and Analysis Committee
• Global Strategies and Strategic Partnerships Committee
• Games For Learning Working Group

Better Connecting Research Evidence and Product Innovation

Building from last year's SIIA session on emerging uses of evidence in product development, we will share key recommendations from the U.S. Department of Education's recent report "Expanding Evidence Approaches for a Digital World," authored by SRI. We will share how research and innovation related in a recent evaluation on blended learning in 26 K-12 schools, which included the use of Khan Academy. We will also share how "evidence-centered design" is being used in new assessments for NAEP and the Common Core, and include discussion around "big data" and "learning analytics."

Speakers:

• Jeremy Roschelle, Director, Center for Technology in Learning, SRI International
• Robert Murphy, Evaluation Program Director, SRI International
• Terry Vendlinski, Assessment Research Director, SRI International
• Denise Borders, Vice President, Education, SRI International

Roundtable: Tech Readiness for Learning & Assessment

On the heels of the Race to the Top Assessment (RttA) Consortium’s Tech Readiness recommendations, we are faced with the need to ensure that we have equal consideration of tech readiness for learning as well as assessment.  Join this roundtable discussion to review technical requirements from the assessment consortia and share insights about the issues and opportunities in generating balanced Tech Readiness recommendations going forward. Ideas will be used in the development of an SIIA white paper and the development of best practices documentation for vendors and educational institutions.

Facilitator:

Michael Jay, President, Educational Systemics

Devin Loftis, Director of Engineering, CTB / McGraw-Hill Education

CODiE Awards Reception

28th Annual CODiE Awards Program and Dinner

2013 Education Category winners will be announced and presented with their awards during the official 28th Annual CODiE Awards ceremony. Join fellow attendees as they celebrate their victories and the achievements of their peers. 

Festive/Cocktail party attire requested for both CODiE events. Black-tie optional.

Host:

Frank Catalano, Chief Marketing Officer, Professional Examination Service

What Keeps You Up at Night? A Night Owls Breakfast Bootcamp

In this session, we will explore the marketing issues that keep you up at night as we “Navigate ‘Next.’” Participants and presenters will then actively work together to develop strategic responses and practice delivering messaging for their organizations. Participants are encouraged to bring sample materials and vexing problems to the bootcamp so that we have a practical, powerful and collaborative session. Participants will also receive a summary of the issues and messaging responses following the session.

Register here: http://www.siia.net/etis/2013/invite.asp

Presenter:

Charlene Blohm, President, C. Blohm & Associates, Inc.

Linda Winter, President/Owner, Winter Group

Continental Breakfast and Networking

Attendee Registration

Navigating Next - the Global Perspective

Find out what's happening in other countries that's affecting the education business there - and will affect the education business in the U.S.  Hear from a group of international visitors who will provide updates and critical information for all attendees - whether you are already selling products in other countries - or would like to some day!

Interviewee:

Karen Billings, Vice President, Education Division, SIIA

Accountability...in All Its Forms

The word Accountability means very different things to people in higher education vs K12.  And it will bring different reactions in a discussion with educators/faculty vs administrators vs policy makers.  How will all the accountability movements affect schools - and the education market?  What will our business look like going forward when Common Core State Standards become solidified in schools, or when schools start adopting learning analytics tools - or when 'common place learning' is replaced by personalize learning?

Moderator:

Steve Nordmark, Chief Academic Officer, Knovation (formerly netTrekker)

Panelists:

Victor Aluise, President, Editure Digital School Solutions

Brian Bridges, Director, California Learning Resource Network

Michael Moody, Founder/CEO, Insight Education Group, Inc.

Laura Murray Parker, PhD, VP Solution Strategy, Houghton Mifflin Harcourt

Show Us the Money - Funding in Higher Education

We know that college and universities have experienced unprecedented budget cuts in the past few years.  We know that most students who do graduate do so with a large amount of debt. How are the federal and state policies and budgets affecting the postsecondary market? Where is the money going - when it does exist?

Panelists:

Farimah Schuerman, Managing Partner, Academic Business Advisors, LLC

Trace Urdan, Senior Research Analyst -- Education , Wells Fargo Securities, LLC

K-12 Market Data

Join three industry experts as they share their insights into the K-12 market. This session will focus on data obtained through three very different, but important industry surveys.  The preliminary results of SIIA’s Vision K-20 Survey will be shared alongside SIIA’s PreK-12 Market Data Survey and a just-released survey of mobile trends. These three surveys will provide a wealth of data and knowledge into the K-12 Ed Tech market.

Moderator:

Richard Casabonne, Education Advisor, Whitestone Communications

Panelists:

Peter Grunwald, President, Grunwald Associates LLC

Susan Meell, Chief Executive Officer, MMS Education

John Richards, President, Consulting Services for Education

Networking and Refreshment Break

What Keeps Education Leaders Awake at Night?

What are the major challenges/issues that Superintendents and Managers of Charter School Organizations face? What does each perceive as the solution? Each of our panelists will address a major challenge their district is facing and discuss what they see as the solution. This is your opportunity to think about their challenges and how your products or services could be part of their solution.

Moderator:

Jennifer House, Ph.D., President, RedRock Reports

Panelists:

Peter Birdsall, Executive Director, CCSESA

Kari McVeigh, Superintendent, New Haven Unified School District

Preston Smith, CEO & President, Rocketship Education

MOOCS and the new Higher Education

The emergence of MOOCs has encouraged universities to become more purposefully and more directly involved with developing digital content and launching new services, products, and businesses. A MOOC is more than Massive, Open, and Online. It is a Course that integrates multiple sources of digital content, employs flexible and adaptive pedagogy, exploits social networking, and relies on virtual support services for students and teachers. These capabilities form "the rest of the iceberg" in the MOOC value proposition. In addition to metrics of scale, access, and cost, this panel will discuss the quality of teaching and learning processes, educational services, and learning outcomes as increasingly prominent components of MOOC analytics and evidence based decision-making.

Moderator:

Edward Walker, Executive Vice President, Strategy and Deployment, Consulting Services for Education

Panelists:

Catheryn Cheal, Ph.D., Associate Vice President and Senior Academic Technology Officer, San Jose State University

Mr. Eric Cobbe, Vice President, Sales and Operations, Nature Education

Dr. Gerard Hanley, Senior Director, Academic Technology Services, California State University, Office of the Chancellor

Howard Lurie, Vice President for External Affairs, edX

Leveraging Social Media for Thought Leadership

Today’s technology allows prospects, customers, and key stakeholders to control the information they receive and how they receive it. Educators and administrators have joined social networks and professional learning communities as a method of finding the information, guidance, and solutions they seek. Savvy organizations have leveraged these online networks to engage their prospects and customers, share valuable product and program information, and help to solidify their place in the market. So what’s next? Earning their trust and loyalty through thought leadership, an initiative made easier with social media. Join our panelists for an enlightening discussion on how to establish and grow your thought leadership position and discover what type of content will work best in the influential social media environment.

Moderator:

Kelly Stewart, Director, Marketing, MMS Education

Panelists:

Charlene Blohm, President, C. Blohm & Associates, Inc.

Ms. Jodie Pozo-Olano, Head, Public Relations, Promethean Inc. (USA)

Lisa Schmucki, President, edWeb

A Virtual Conversation about Innovation in Education

This is a virtual session between the SIIA Ed Tech Industry Summit in San Francisco and the Milken GSE Education Business Plan Competition/NEST Meeting at the University of Pennsylvania.

Betsy Corcoran of edSurge will moderate the discussion from Philadelphia and the panel participants will be virtually piped in to present from one conference to the other. A key industry figure will represent each of the conferences:  

• Elizabeth Corcoran from EdSurge - Moderator
• Geoff Ralston from Y Combinator and  Imagine K12, – for the Penn GSE/NEST meeting
• Mickey Revenaugh from Connections Academy – for the Ed Tech Industry Summit

Presenter:

Elizabeth Corcoran, Chief Executive Officer, EdSurge

Geoff Ralston, Founder, Imagine K12

Mickey Revenaugh, Executive Vice President, Connections Education

Education Technology Awards Luncheon

Network with colleagues and meet the 2013 recipients of these prestigious awards.

We'll announce the innovations voted as being the "Educator's Choice", the “Most Innovative” and the “Most Likely to Succeed”.    

We'll then present our awards to two key contributors to the industry:

• Ed Tech Impact Award - Lillian Kellogg, Education Networks of America
• Education Lifetime Achievement Award - Dr. Dustin (Dusty) Heuston, Waterford Institute

Innovation Incubator program supported by Lead Sponsor Houghton Mifflin Harcourt and co-sponsor Texthelp Systems. The Educator's Choice Award is sponsored by edWeb and MCH Strategic Data.

A Conversation with Dusty Heuston

An invitation to all attendees to spend time with and talk to our Education Lifetime Achievement Award winner: Dr. Dustin (Dusty) Hull Heuston.  Learn about his latest interests, research and new book:  The Third Source: A Message of Hope for Education

Presenter:

Dr. Dustin (Dusty) Heuston, Chairman, Waterford Institute

Assessments

Why do we test? How are education companies addressing how and what to assess (and how often) within the classroom (physical and virtual classrooms)? How have assessment methods changed over the past year, and what does assessment look like in 2014? What are the types of assessment in use today, which ones are most effective, and what are the issues inherent with these assessment options?

Moderator:

Ms. Katie Gilligan, Vice President, Publishing Services, Texthelp Systems, Inc.

Panelists:

Christine Brown, Director of Product Development, K12 and College Prep, Kaplan Test Prep

Rich Fennessy, President & CEO, eInstruction

Wens Gerdyman, Cofounder and CEO, Arcadia Apps

Bob Guerin, COO/EVP, Pacific Metrics

Innovation and Entrepreneurship in K-20

What are the major opportunities and challenges that innovators and entrepreneurs face when developing, marketing, and implementing their products and services for the postsecondary market.  SIIA's Vision K-20 Survey results show that the pace of adopting new technologies is slow, tho steady.  Is there a tipping point within postsecondary institutions - among students, faculty and administration - where the culture of innovation along with investor funding - will take hold and the ed tech entrepreneurs will find a real market? 

Panelists:

Rohit Agarwal, Co-Founder and CEO, TenMarks Education, Inc.

Mike Diaz, Executive Director, Marketing and Strategic Initiatives, ProQuest

Carrie O'Donnell, Founder, O'Donnell Learn

OER and Commercial Publishers: Rivals or Partners?

Open educational resources (OER) are an increasingly present and much discussed element of the educational landscape. Following the recent release of SIIA’s Guide to OER, this forum will open a discussion about the opportunities and challenges for commercial publishers, as well as for content aggregators and online platforms. Topics will include OER’s role in the future of digital publishing and OER business and sustainability models in the K-20 education market.

Moderator:

Sue Collins, Principal, CollinsConsults

Panelists:

Cathy Casserly, Chief Executive Officer, Creative Commons

Michael Chai, Chief Digital Officer, Pearson North America

Mr. Peter Levy, Chief Operating Officer, Learning in Motion

Mark Schneiderman, Senior Director, Education Policy, SIIA

One-to-One Business Connections Meetings

One-to-One Business Connections Program arranges discussions between ed tech company senior executives seeking revenue, distribution, and strategic partnership opportunities.  Meetings are scheduled in advance to assure maximum interest and value for all participants.  

Sponsored by Educational Systemics.

Host:

Michael Jay, President, Educational Systemics

Roundtable: What's a CODiE and How Do I Get One?

Join us for this roundtable discussion to learn more about the CODiE Awards program: how the program works, who judges the products, and why you should consider nominating your preoducts in the fall.  Meet Angel Scott, the new CODiE Awards Program Coordinator, and talk to companies who have been successful at winning CODiE Awards in the past.

Roundtable: The Innovation Incubator Program: From Applying to Winning

Join us for this roundtable where we will discuss how the Innovation Incubator Program judging works, what nominees will be asked to do, what the judges will be asked to do, and how to win the competition. Meet Liderby Portorreal, the Education Program Manager, who will review the program and answer any questions you have.

President's Panel: How We Are Navigating 'Next'

Join this Q&A time with execs who are building products and services that customers will want 'next'.  How are they adapting their businesses given the shift to the Cloud, OER, mobile and global.  What do they see as the new opportunities in the ed tech market from their perspective and how are they leveraging them? Finally, how do they see the major education trends of online courses, eLearning, Common Core State Standards, online assessments, and social learning affecting their businesses over the next three years?

Interviewer:

Karen Billings, Vice President, Education Division, SIIA

Panelists:

Mark Freidberg, VP and GM - College Prep Programs, Kaplan Test Prep

Benjamin Heuston , President, Waterford Institute

Jeff Livingston, Senior Vice President, McGraw-Hill Education

Dan White, CEO, Filament Games

Farewell Happy Hour

Meet potential colleagues and partners from the Ed Market 101 event  - co-located on Tuesday with the Ed Tech Industry Summit.  These are the education start-ups you should know -  given their ideas and products they have for the K-12 and postsecondary markets.  Get acquainted over a drink and find out if they could be a partner - or competitor - down the road.