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Speakers

Our theme is Navigating "Next," and we chose presenters who could share successful strategies and tactics on what's coming next in the teaching and learning process in a post-PC world - including what ed tech companies can do to help build the infrastructure, products, and services to support the changes that schools want or need. Priority placement was given to:

Keynote Speakers

 

John Backus

Managing Partner, New Atlantic Ventures

Based in the national capital region, John Backus is a founder and managing partner at New Atlantic Ventures, an early stage venture capital firm investing nationally in technology businesses wrapped around consumer trends connected to education, mobile, ecommerce, advertising, cybersecurity and healthcare. Before he became a venture capitalist, he co-founded US Order, which revolutionized online banking, went public in 1995 and was sold to Visa. John began his career at Bain & Co. and Bain Capital and received his BA and MBA from Stanford University. He is Chairman Emeritus of the Northern Virginia Technology Council (NVTC), the founding Chairman of the NVTC TechPAC, and Chairman Emeritus of the Wolf Trap Foundation Board of Directors. He has served as a technology policy adviser to Virginia governors Gilmore, Warner and McDonnell.

Elizabeth Corcoran

Elizabeth Corcoran

Chief Executive Officer, EdSurge

Betsy Corcoran is co-founder of EdSurge, the fastest growing news and information resource on education technology. EdSurge publishes weekly newsletters for educators and entrepreneurs as well as hosts monthly Meetups in San Francisco. It was also awarded a top prize at the 2013 Education Innovation Summit. Ms. Corcoran is an award-winning journalist who previously spent 10 years with Forbes, where she served as Executive Editor for technology coverage at Forbes magazine and Forbes.com. Prior to Forbes, Ms. Corcoran was a staff writer for The Washington Post covering technology. She has also been a Fellow in the Knight Science Journalism program at the Massachusetts Institute of Technology and served as a member of the Board of Editors of Scientific American. Ms. Corcoran has been a featured commentator on programs including Forbes on Fox, CNBC, NCB's "Press Here," and other programs. She has a bachelor’s degree in economics from Georgetown University.

Kevin Custer

Kevin Custer

Founding Partner, Arc Capital Development

Hugh Norwood

Hugh Norwood

President, Trinity Education Group

Hugh Norwood is President and CEO of Trinity Education Group, an ed tech consulting and alternative equity organization founded in 2007. Prior to founding Trinity, Mr. Norwood was VP of Business Development and Partnerships for Laureate Education, a worldwide leader in online higher education. Hugh served on the board of Rice University's OER effort, Connexions, and is currently an advisory board member of SXSWedu.

Diana  Rhoten

Diana Rhoten

CSO, Amplify

Diana Rhoten is the CSO for Amplify, where she is responsible for internal planning, external communications and partnership development. Amplify is a new business dedicated to reimagining K-12 education by creating digital products and services that empower teachers, students and parents in new ways. Amplify is focused on transforming teaching and learning by creating and scaling digital innovations in three areas: analytics and assessment, content and curriculum and distribution and delivery. Previously, Diana cofounded and codirected Startl, which was dedicated to advising and accelerating for-profit start-ups in the digital learning and education technology markets. Prior to that, she served as faculty at the Stanford University School of Education, program director in the NSF Office of Cyberinfrastructure and policy analyst to Governor Weld. She has published extensively on topics related to the sociology of education and innovation. Diana has a PhD and MA from Stanford, an MEd from Harvard, and a BA from Brown. She is both a Fulbright Scholar and a Sigma Xi Distinguished Lecturer.

Additional Speakers

 

Stephen Abbott

Senior Director, Corporate Relations Officer, International Society for Technology in Education (ISTE)

Susan Adelmann

Susan Adelmann

Senior Director, Market Intelligence, Follett

Susan Adelmann is Senior Director of Partnerships and Business Development for Follett. Follett is a leading provider of educational resource management solutions used by more than 60,000 K-12 schools. Follett has been supplying innovative educational tools and services for over 135 years, with a current global business footprint in over 110 countries. In her prior role, Susan developed business strategy and partner opportunities for Follett and has been a senior level technologist with 25+ years experience in software solution development and product strategy for enterprise software companies.

Rohit Agarwal

Rohit Agarwal

Co-Founder and CEO, TenMarks Education, Inc.

 

Victor Aluise

President, Editure Digital School Solutions

Victor Aluise holds a doctorate from Columbia University's Teachers College in instructional technology and is a proven executive in the world of online teaching and learning. Dr. Aluise is responsible for leading the educational technology professional development practice at Editure in the US and abroad, offering a unique blend of job-embedded in-school consultancy and online coaching. Prior to joining Editure, Dr. Aluise held executive management positions at McGraw-Hill Education, ETS, and Scholastic.

 

Mike Berlin

Business Development, Macmillan

Ellen Bialo

Ellen Bialo

President, Interactive Educational Systems Design, Inc. (IESD)

Ellen Bialo is one of the founders of Interactive Educational Systems Design and EDRoom, recognized in the education technology and publishing communities as a leader in research and analysis, instructional design, and related materials development. IESD conducts research on educational programs and products and provides a variety of consulting services related to their development, evaluation, implementation, and marketing. Clients include education publishers, technology hardware manufacturers, government agencies, non-profit institutions, and school districts. Services include both quantitative and qualitative analyses including focus groups, surveys, in-depth interviews, classroom observations, user testing, competitive landscape analysis, research literature reviews, and analysis of demographic and financial data.

Karen Billings

Karen Billings

Vice President, Education Division, SIIA

Karen Billings has more than 40 years of experience in the education technology industry with positions in management, development, marketing, sales and classroom teaching. At SIIA she drives the association's work with its 190 member companies for whom educational publishing is a primary business. Prior to SIIA, Billings, was vice president, Major Business Initiatives for bigchalk Inc, where she drove relationships with major industry partners to respond to new business opportunities and vice president and general manager of its MediaSeek Division. She worked at Microsoft Corporation, managing K-12 Strategic Relations and at Claris Corporation, where she ran the Worldwide K-12 and Higher Education Marketing Programs. She served as director of sales at Logo Computer Systems, Inc. and as an executive editor in the School Division at Houghton-Mifflin Company.

Peter Birdsall

Peter Birdsall

Executive Director, CCSESA

Peter Birdsall has been Executive Director of the county superintendents association (CCSESA) since September, 2011. Peter brings to the position over 30 years of experience in state level education policy issues. For 25 years, he owned and operated Birdsall & Associates, a California lobbying and consulting firm specializing in K-12 education policy. Among other roles during his professional career, Mr. Birdsall served as Legislative Consultant to the Education Coalition, Executive Director of California Institute for School Improvement, political campaign manager for statewide school and library bond issues, and legislative advocate for more than a dozen school districts and county offices, including San Diego Unified. Prior to forming his own firm, Mr. Birdsall's experience included service as Chief of the California Department of Education's Legislative Office, Chief of Staff of the Department's education program branch, and K-12 education budget analyst with the California Department of Finance. He has a B.A. in Political Science and Economics and a M.A. in Public Policy from the University of California, Berkeley.

Charlene Blohm

Charlene Blohm

President, C. Blohm & Associates, Inc.

Charlene Blohm is president of C. Blohm & Associates, Inc. (CB&A), a public relations firm specializing in the education and special needs industries. Charlene's expertise in developing and implementing strategic marketing plans has been fine-tuned over the years, and she is now one of the industry's go-to leaders for engaging visibility campaigns. Through savvy media relations and Web 2.0 knowledge, Charlene and the CB&A team connect members of their client family with the people who directly influence the audiences they need to reach -- educators, administrators, parents, therapists, and potential investors.

Todd Brekhus

Todd Brekhus

President, Digital Solutions, Capstone Digital

Todd Brekhus is the President of Capstone Digital, and visionary behind myON reader, a personalized literacy environment. Before joining Capstone, Todd served as Vice President and CMO of PLATO Learning, President and COO of Learning Elements, and Education Program Director for MCI WorldCom, where he helped build and implement the Marco Polo program. Todd spent eight years in education as a teacher, department chair, and Technology Director, and has served on the Board of the Education Division of The Software Information Industry Association. At SIIA, he helped to develop the Innovation Incubator and Personalized Learning Working Groups.

Brian Bridges

Brian Bridges

Director, California Learning Resource Network

Brian Bridges is the Director of the California Learning Resource Network and Past-President of the Computer Using Educators Board of Directors. The California Learning Resource Network is a state-funded technology project that reviews online courses for their alignment to the Common Core and to iNACOL's Standards for Quality Online Courses. A middle school English, drama, and computer teacher for 20 years, he also served eight years as program manager for the California Technology Assistance Project. His writings about the digital textbook initiative may be found at brianbridges.org.

 

Christine Brown

Director of Product Development, K12 and College Prep, Kaplan Test Prep

In her role as Director of Product Development Christine Brown is responsible for leading all technology-based product and platform development efforts in Kaplan’s K12 and College Prep division. With more than a decade of leadership experience at Kaplan, she has broad expertise in the K12 space and a record of delivering large-scale integrated technology projects. Her teams have led the development and management of Kaplan Kids’ personalized online learning program and released award-winning college preparation products. Most recently, Christine has overseen the launch of a new assessment platform for college prep students and spearheaded the development and pilot of a digital product aimed at supporting students and teachers as they prepare for the upcoming Common Core-aligned assessments.

Richard Casabonne

Richard Casabonne

Education Advisor, Whitestone Communications

Richard Casabonne has spent the last forty years in education and trade publishing. He has been involved in institutional, consumer, trade and professional work. From Random House to McGraw-Hill to Orchard Books to Grolier's Parents Press to Steck-Vaughn and Harcourt, he has published, marketed, sold, and discussed books, specifically material for children. And not just books, but digitally presented information as well. He is now CEO of Casabonne Associates Inc, a full service consulting firm, where as Principal and Senior Consultant he leads research activities and strategic planning for various educational service providers.

Cathy Casserly

Cathy Casserly

Chief Executive Officer, Creative Commons

Cathy Casserly's career is dedicated to supporting openness and knowledge sharing, with past experiences including directing the Open Educational Resources Initiative at The William and Flora Hewlett Foundation, spearheading work in transparency and technology at the Carnegie Foundation for the Advancement of Teaching, and teaching mathematics in Kingston, Jamaica. Cathy currently sits on the boards of Digital Public Library of America, Startl, and Peer-2-Peer University, and on advisory committees for MIT OpenCourseWare and the University of the People.

Frank Catalano

Frank Catalano

Principal, Intrinsic Strategy

Frank Catalano develops marketing strategy and branding initiatives for his clients. A long-time industry consultant and analyst, he had worked with a variety of education technology and digital learning companies including Pearson, McGraw-Hill, Apple and MetaMetrics, and was a consulting Senior Analyst for MDR’s EdNET Insight service. Frank also spent four years as Senior Vice President of Marketing for Pearson's U.S. school and assessment businesses. Frank is a well-known speaker, author and media commentator. He writes a column for GeekWire.com, is a contributor to NPR/KQED’s education site MindShift and the edtech site EdSurge, and tweets @FrankCatalano. Frank is a two-term SIIA Education Division Board member in his fourth year as CODiE Awards emcee.

 

Michael Chai

Chief Digital Officer, Pearson North America

Michael Chai is responsible for accelerating the move to effective digital business models that reimagine the customer experience with Pearson digital products and services. He works with technology and business leaders to drive and integrate the K20 roadmap across technology, product and business strategies. Prior to Pearson Michael spent six years at LeapFrog Enterprises as global head of product development and engineering (devices, content, ecosystem). Before that he spent fifteen years at EFI as a key management team leader that created the industry standard Fiery(tm) front-end for digital color printing worldwide. Prior to that he was a Member of Technical Staff at AT&T Bell Laboratories and a Software Engineer at the NYIT Computer Graphics Lab.

Catheryn Cheal, Ph.D.

Catheryn Cheal, Ph.D.

Associate Vice President and Senior Academic Technology Officer, San Jose State University

Cathy Cheal is the Associate Vice President and Senior Academic Technology Officer at San Jose State University in California. She taught art history at California State University, Northridge from 1981 to 2004. While there, she created and directed the Office of Online Instruction, which trained and mentored faculty, campus-wide, in teaching with technology. In 2004, she became Assistant Vice President of e-Learning and Instructional Support at Oakland University, Michigan, where she facilitated the creation of online courses and programs and managed all technology for teaching. She has written numerous articles about instructional technology and edited a book in 2012 called, "Transformation in Teaching: Social Media Strategies in Higher Education" for Informing Science Press. Dr. Cheal holds a doctorate in Classical Archaeology at Brown University and a BA in Classical Archaeology from the University of Michigan, and she has numerous publications in her original field of ancient art, including a book chapter, entitled "The Meaning Of Skin Color in Eighteenth Dynasty Egyptian Painting" that was published by African World Press in Dec. 2004.

Franklyn Chien

Franklyn Chien

CEO, LearnSprout

Prior to founding LearnSprout, Frank spent four years as a product manager at Facebook, working on a variety of products including Ads, Deals and Internal Tools. Before Facebook, Frank worked at Deloitte where he consulted for government IT projects. Frank is a graduate from the University of Washington where he studied Economics and Business Administration in Information Systems.

Eric Cobbe

Eric Cobbe

Vice President, Sales and Operations, Nature Education

Eric Cobbe is the VP of Sales and Operations for Nature Education, a division of Nature Publishing. Eric leads the sales and marketing effort of Nature Education’s Principles of Science affordable digital interactive textbook series. He is also responsible for the production and fulfillment of Principles of Biology, the first digital interactive textbook in the series. Since the official launch of Principles of Biology in January 2012, the sales team has secured adoptions at 150 academic institutions worldwide, saving over 18,000 students hundreds of dollars on their biology materials. Eric is a graduate of the US Air Force Academy and served as a Captain in the US Air Force. He also received a master of science in operations management from the University of Arkansas. In addition to his role at Nature Education, he has held sales leadership roles at Pearson Education and Cengage Learning.

Sue Collins

Sue Collins

Principal, CollinsConsults

Sue Collins has over 35 years of experience in education and technology, and is known for her ability to bridge education, technology and public policy. President Clinton appointed her to the Web-based Education Commission. Sue has represented the Commission and SIIA in testimony before Congress. She has been a teacher, a district and state-level administrator, and she has held senior-level positions at Apple Computer, Compaq Computer, Jostens Learning, bigchalk.com and Apex Learning. In her consultancy, Sue provides strategic solutions to education technology businesses. She serves on the iNACOL Board and works with SIIA on various initiatives after serving on the SIIA Education Board for 8 years.

Elizabeth Corcoran

Elizabeth Corcoran

Chief Executive Officer, EdSurge

Betsy Corcoran is co-founder of EdSurge, the fastest growing news and information resource on education technology. EdSurge publishes weekly newsletters for educators and entrepreneurs as well as hosts monthly Meetups in San Francisco. It was also awarded a top prize at the 2013 Education Innovation Summit. Ms. Corcoran is an award-winning journalist who previously spent 10 years with Forbes, where she served as Executive Editor for technology coverage at Forbes magazine and Forbes.com. Prior to Forbes, Ms. Corcoran was a staff writer for The Washington Post covering technology. She has also been a Fellow in the Knight Science Journalism program at the Massachusetts Institute of Technology and served as a member of the Board of Editors of Scientific American. Ms. Corcoran has been a featured commentator on programs including Forbes on Fox, CNBC, NCB's "Press Here," and other programs. She has a bachelor’s degree in economics from Georgetown University.

Mike Diaz

Mike Diaz

Executive Director, Marketing and Strategic Initiatives, ProQuest

Mike Diaz is a skilled marketing executive and strategist for education companies who has helped to plan and orchestrate successful growth initiatives in the Americas, EMEA, Asia, and Australia. As ProQuest�s Executive Director, Marketing and Strategic Initiatives, Mike oversaw a project to develop the company�s enterprise strategy and he is currently launching new service and SAAS offerings related to institutional video content and dissertations. Prior to joining ProQuest, Mike worked as Director of International Marketing at Gale and as an analyst at the U.S. Department of Commerce, where he helped US information technology companies expand internationally. Mike holds degrees from American University and University of Vermont and has studied at Oxford, London School of Economics, Georgetown and University of Michigan. Mike has been a judge for the SIIA CODiE Awards and is a frequent presenter at information industry conferences. Mike�sTwitter feed @mhdiaz explores the latest developments on the information user landscape and the implications of emerging trends in higher education, academic libraries, and technology.

Donald Doane

Donald Doane

Chief Executive Officer, ConnectYard, Inc.

Donald Doane co-founded ConnectYard in 2007 and currently serves as the Company's CEO. He is responsible for overseeing ConnectYard's corporate strategy and vision for helping institutions leverage social and mobile technologies for increased student engagement and retention. He has been developing, marketing and selling software solutions since the mid-90's and in 2000 founded OpenDemand Systems, Inc., which has helped many of the nation's largest universities successfully deploy learning management and student information systems to tens of thousands of student, faculty and administrative users.

Sue Polyson  Evans

Sue Polyson Evans

CEO/co-founder, SoftChalk LLC

Sue Polyson Evans is the CEO and co-Founder of SoftChalk LLC and a pioneer in the e-Learning industry. Beginning in the mid 1990s, Sue was lead developer of one of the first commercially-available learning management systems (LMS) in the world, Web Course in a Box. She was also co-founder and president of madDuck Technologies, which developed and sold Web Course in a Box. After merging madDuck Technologies with e-learning industry giant, Blackboard Inc., Sue remained on board at Blackboard before leaving to found SoftChalk, in 2002.

Prior to her experience as an entrepreneur and product developer, Sue held management positions in instructional technology at Virginia Commonwealth University. She has presented and conducted workshops at leading industry conferences, as well as published articles in the areas of e-Learning technology and the use of web technologies for education. Sue holds B.S. and M.A. degrees from Indiana State University.

 

Rich Fennessy

President & CEO, eInstruction

Rich Fennessy is a successful Fortune 500 CEO with 25 years international management experience. He is currently the President and CEO of eInstruction Corporation, an established, private equity-owned technology company in the complex and growing global education industry. eInstruction operates in 60 countries designing, developing, and delivering interactive software and hardware solutions. The company provides educators, corporations, and governments with the critical ability to drive classroom engagement, measure achievement, and implement enhanced learning experiences. Prior to joining eInstruction, Mr. Fennessy was President and CEO of SocialWhirled, Inc., an early stage, social media-based technology company. He launched a worldwide social marketing and advertising platform in January 2011. Mr. Fennessy serves as SocialWhirled's Chairman of the Board of Directors. From 2004-2009, Mr. Fennessy was President and CEO of Insight Enterprises, Inc., a Fortune 500 global Information Technology solutions company with 5,500 employees and operations in 22 countries. During his tenure at Insight, Mr. Fennessy led the company to the Fortune 500. The company’s broad portfolio of hardware, software, and services targets small, medium, and large corporate- and public-sector institutions. Prior to joining Insight, Mr. Fennessy enjoyed a 17-year career with IBM, holding multiple senior-level executive positions, both domestically and internationally. His most recent position was General Manager of ibm.com, IBM's worldwide web and telephony business, which operated in 83 countries. He managed and grew ibm.com into a $12 billion business.

 

Mark Freidberg

VP and GM - College Prep Programs, Kaplan Test Prep

Mark Freidberg is currently the General Manager of Kaplan's College Prep programs. He has almost 20 years of leadership experience at Kaplan where he focused on transforming the business from a brick and mortar business into an Education Technology enterprise. Most recently his organization has released CODIE winning test prep products, piloted Core Success, a digital product aimed at Test Prep for the upcoming Common Core State Standards assessments and (in partnership with Arcadia)launched SAT and ACT assessment apps.

Wens Gerdyman

Wens Gerdyman

Cofounder and CEO, Arcadia Apps

Wens co-founded Arcadia Apps with the vision of making tablets and smartphones interactive learning devices. Prior to founding the company, he was a senior manager in product management for products that generated >$100m in annual revenue for eBay, Yahoo, and was the head of product management for a few startups. He has a BSEE from Wisconsin and an MBA from Berkeley.

Katie Gilligan

Katie Gilligan

Vice President, Publishing Services, Texthelp Systems, Inc.

Kate is responsible for licensing Texthelp's technology to educational publishers in North America. With her prior senior positions at Simon and Schuster, Pearson Learning, Harcourt, and WRC Media, she has over 20 years of experience in Instructional Technology and Educational Publishing. Her background makes her well-suited to position Texthelp products as the best solution for integrating mainstream technology into the classroom as well as the home for learners of all ages and ability levels.

Diana Gowen

Diana Gowen

Alliance Manager, Education Programs, Intel Corporation Education Group

Diana Gowen is the Alliance Manager for Intel's Strategic Education Programs. Her focus is working with software developers and digital content providers to accelerate the development of high impact programs and technology solutions. Diana holds degrees in Chemistry from Emmanuel College and The University of Arizona and Computer Science from Pace University.

Peter Grunwald

Peter Grunwald

President, Grunwald Associates LLC

Peter Grunwald has managed large scale research initiatives for more than 20 years. He is President of Grunwald Associates LLC, a research and consulting firm in Bethesda, Md. The firm specializes in bringing state-of-the art consumer market research tools into the education industry. Grunwald Associates also has conducted some of the industry's most respected studies on educator and family technology use since 1995. Before forming Grunwald Associates, Mr. Grunwald was Vice President of Issue Dynamics, Inc. (IDI), a leading Washington DC public affairs firm in the telecommunications industry. Prior to joining IDI, Mr. Grunwald was Director of Sales and Field Marketing for GTE Education Services. Mr. Grunwald received a Masters in Education from Harvard University.

Bob Guerin

Bob Guerin

COO/EVP, Pacific Metrics

Mr. Guerin is Pacific Metrics™ chief administrative officer and executive vice president. A key member of the Executive Team, Mr. Guerin is an experienced financial professional with budget, accounting, treasury, and human resources skills. He provides leadership on matters related to resource planning, system implementation, and the integration of additional technology solutions into Pacific Metrics’ offerings. In addition, he is responsible for protecting the company’s Intellectual Property (IP) and Information Technology (IT) solutions and maintaining business partnerships. For this engagement, Mr. Guerin will serve as the designated Project Executive.

Prior to joining Pacific Metrics, Mr. Guerin spent four years as the director of business integration at the McGraw-Hill Companies where his responsibilities included developing strategic alignments within the assessment industry, leading technology solutions teams, and assisting with systems implementation and new product development. During the last twenty years, his executive career has also included positions as Director of Acquisitions for Wirestone, Director of Finance for PrimeQuest International, and Vice President/CFO for both Kennedy AG and Monterey Marketing. Mr. Guerin holds a B.S. in Business from the University of San Francisco.

Gerard Hanley

Gerard Hanley

Senior Director, Academic Technology Services, California State University, Office of the Chancellor

Gerard L. Hanley, Ph.D. is the Senior Director for Academic Technology Services for the California State University (CSU), Office of the Chancellor and the Executive Director of the CSU’s MERLOT (Multimedia Educational Resource for Learning and Online Teaching). At the CSU, Gerry oversees the development and implementation of systemwide academic technologies, digital library systems and resources, and accessible technology initiatives supporting CSU’s 23 campuses serving about 430,000 students. At MERLOT, he directs the development and sustainability of MERLOT’s innovative open education resources, services and consortium of higher education institutions, professional societies, corporations, and other digital libraries. He is also the Director of the Center for Usability in Design and Accessibility (CUDA) at CSU, Long Beach. Previously held positions in the CSU include Professor of Psychology, Director of Faculty Development and Director of Strategic Planning.

Eric Hawley

Eric Hawley

CIO, Utah State University

Eric Hawley is the Chief information Officer and Associate Vice President for Information Technology at Utah State University (USU) and an Adjunct Professor in the Huntsman College of Business. Dr. Hawley’s executive responsibilities include providing strategic information systems direction to the institution and focusing the efforts of approximately 90 full time employees in support of the University’s mission. Dr. Hawley’s focus over the last six years has been a strategic and comprehensive restructuring of all information systems, services and policies focusing on better use of technology to meet needs. This effort has created a successful unified approach to a broad range of information systems and services. In addition to his executive roles, he enjoys teaching IT strategy, technology, e-commerce, and financial topics, and is often asked to present locally and nationally.

 

Benjamin Heuston

President, Waterford Institute

Benjamin Heuston President and COO Waterford Institute Dr. Benjamin Heuston is the President and COO of Waterford Institute, longtime nonprofit member of SIIA and son of Waterford founder, Dr. Dusty Heuston--who won the CODiE lifetime achievement award in 2013. Benjamin is a passionate, thoughtful leader with a vision for technology use in education, especially when it comes to early learners. Bringing quality education curriculum to every child everywhere, through the innovation and accessibility technology offers, is his life's mission. His Ph.D. in psychometrics also makes him a uniquely valuable asset to the board for perspectives on data issues such as student data, privacy, efficacy, research, reporting for classroom and district use. He is also an active member of and has presented for the Society for Scientific Study of Reading, is a member of International Gold Key Honour Society, and serves as a mentor for the Utah Entrepreneurship Challenge.

 

Dr. Dustin (Dusty) Heuston

Chairman, Waterford Institute

Jennifer House

Jennifer House

President, RedRock Reports

Dr. Jennifer House, Ph.D. is President of RedRock Reports, an education funding services company. A noted education market leader, Dr. House is a former teacher, reading specialist, school district administrator, and educational technology innovator. In addition to heading the Curriculum Department for the Cupertino Union School District in CA, she also led engineering education and marketing programs for Hewlett-Packard, managed K-12 marketing programs for Apple, and held executive positions with Tenth Planet, Classroom Connect, and other leading K-12 organizations. Dr. House also has served on the Board of Directors for the Software Information Industry Association, the International Society for Technology Education and the Association of Education Publishers.

Michael Jay

Michael Jay

President, Educational Systemics

Michael Jay and his associates are leading and supporting the adoption by the publishing community of the Learning Resource Metadata Initiative, LRMI, under the auspices of the AEP, the Creative Commons, and the Bill and Melinda Gates Foundation. A longtime educator, Michael taught Science in California, where he worked on developing the state's first set of Technology in the Curriculum materials. He went on to found Mediaseek Technologies, and continued the development of tools for children and educators as Director of Education Business Development at N2H2 and VP and GM of Brainium Technologies in the following years, where he worked on sustainable 1:1 computing in schools.

Joana Jebsen

Joana Jebsen

President, O'Donnell Learn

Joana Jebsen is the president of O'Donnell Learn, a market and product development firm specializing in education. Established in 1990, O’Donnell Learn leverages its deep market knowledge to help higher education, technology and services companies design, develop and launch better educational products and digital learning experiences. The firm’s services also include development of competency-based curriculum, market research, pilots, efficacy studies, and direct to student marketing and research. Prior to her role at O’Donnell in 2007, Joana served in senior publishing, marketing and consulting roles at Harper Collins Publishers, Questia, Factiva, and Thomson Learning Labs. She has an MBA from the Wharton School.

Mimi Jett

Mimi Jett

VP Business Development, Avant Assessment

Mimi Jett serves as the VP of Business Development for Avant Assessment, with a focus on developing international business in the Middle East and China. Prior to joining Avant, Jett was the General Manager of netTrekker. Her record of success also includes strategic management positions with Renaissance Learning and IBM Research. Jett was the founder and CEO of Electronic Technical Publishing. She was elected delegate to the White House Conference on Small Business and served as the Technology Advisory Committee Chair for the U.S. Small Business Administration.
She serves on the Software & Information Industry Association's Education Division Board of Directors as co-chair, and past co-chair of the Global Strategies working group.

Judah Karkowsky

Judah Karkowsky

Senior Vice President, Business Development, Wireless Generation

Judah Karkowsky leads Amplify's/Wireless Generation's efforts to build meaningful partnerships within education technology. The company is a leading innovator and developer of educational software that helps teachers teach and provides digital assessment, reporting, and data analysis tools to enhance instruction in grades PreK - 12. Wireless Generation also builds large scale educational data systems, designs personalized curriculum and provides technology consulting and other professional services for schools and districts. Karkowsky is responsible for enhancing these services and product lines and for finding new corporate growth opportunities for the company. He identifies ways to partner and collaborate with publishers, universities, and other organizations advancing PreK-12 learning. Karkowsky forges relationships that strengthen the company's role in the ed tech marketplace and contribute to improvements and innovation in the classroom.

Matt Kinnaman

Matt Kinnaman

Group Publisher, Professional Media Group

Matt Kinnaman is Group Publisher and Vice President at Professional Media Group LLC. Professional Media Group publishes District Administration and University Business magazines, and produces the UBTech Conference and the Superintendents Summit series. Previously, Matt was Editorial Director of the Gilder/Forbes Telecosm Conference, and Editorial Director for Clayton Christensen’s Disruptive Innovation Conference.

Manish Kothari

Manish Kothari

GM, Platform, Edmodo, Inc.

Manish Kothari is GM, Platform, at Edmodo. Edmodo is the world's leading social learning platform for educators, students and parents.

Prior to Edmodo, he was a co-founder of Root-1, Inc. (www.root-1.com), whose goal was to make learning much more engaging and effective. Root-1 was acquired by Edmodo in March 2013.

From November 1993 through March 2006, he was President and co-founder of AlphaSmart, Inc, an education technology company (www.alphasmart.com). At AlphaSmart, he was responsible for overall management of worldwide sales, marketing and operations for AlphaSmart, Inc. In addition to helping build and grow a $40MM business, he was part of the executive management team during AlphaSmart’s IPO (NASDAQ: ALSM) in February 2004, and, the subsequent acquisition of AlphaSmart by Renaissance Learning, Inc. (NASDAQ: RLRN, www.renlearn.com) in June 2005.

Laurel Krsek

Laurel Krsek

Technology Director, San Ramon Valley Unified School District

Ms. Krsek has 22 years’ experience managing technology operations in school districts and working with school districts across the country to implement instructional data management systems. She is currently Technology Director for San Ramon Valley Unified School District where she provides leadership and direction for use of technology in instruction and operations, develops and implements plans for network infrastructure, educational, business, communication and information systems, supervises technology department and data processing staff, and oversees the delivery of technical services and support. Ms. Krsek represents California LEAs on the National Forum for Education Statistics (NCES) where she currently serves as the Technology Committee Chair, and she is an instructor and member of the Steering Committee for the California CTO Mentor Program. She has an MA degree in Education Technology from the University of San Francisco, and a BS degree in Urban Studies from the University of Minnesota.

Peter Levy

Peter Levy

Chief Operating Officer, Learning in Motion

 

Jeff Livingston

Senior Vice President, McGraw-Hill Education

In more than 17 years as an active participant in the Education Technology space, Jeff has worked with both small companies, finding their way into the market and with a very large market participant in need of reinvention. At McGraw-Hill Education for the past 10 years, he has been a leader in the digital transformation of marketing and of product groups as varied as Adult Education, Fine Arts, Early Childhood and Intervention. Today, he leads their efforts to inform and to be informed by the public policy conversation that will shape the evolution of teaching and learning in the coming decades. Jeff has served on the SIIA Education Board for the past two years and provided support, experience, and expertise to the industry and its collective interests.

 

Devin Loftis

Director of Engineering, CTB / McGraw-Hill Education

I currently serve as Director of Engineering for CTB (a division of McGraw-Hill Education). In my current role, I oversee the requirements and software engineering activities for all of CTB's assessment, scoring, and reporting platforms. Additionally, I work with our customers to help them prepare for the upcoming changes in assessments and assist them with technology readiness.

Howard Lurie

Howard Lurie

Vice President for External Affairs, edX

Howard Lurie is a Vice President University Relations at edX, and is responsible for onboarding new higher education partner institutions, as well as a variety of business development and partnership efforts. Prior to joining edX, Howard served as the Managing Director for PBS LearningMedia, a nationally recognized digital learning platform, jointly produced by PBS and WGBH Boston. Howard has advocated for data-driven, pioneering uses of online digital media to accelerate teacher professional development and classroom instruction. Howard completed Masters degree at Teachers’ College of Columbia University and his undergraduate degree at the University of Massachusetts, Amherst.

Mary Markowsky

Mary Markowsky

President, E.T.C. International

Dr. Mary Markowsky brings over twenty years of direct ICT in education experience to her role. She has managed and participated on an international level for ICT in education projects including South Africa, Singapore, Argentina, Mexico, Cost Rica, Guatemala and the Caribbean. Mary has authored literacy software for IBM and participated in the development of Wiggleworks for Scholastic. As President of E.T.C. International, she consults with Ministries of Education to identify technology products for the ICT projects.

David Martz

David Martz

Vice President, Sales & Marketing, Muzzy Lane, Inc.

David Martz is Vice President of Muzzy Lane Software, responsible for the company’s sales, marketing, and distribution strategies. David takes an active role in product development to ensure the company’s core technologies are aligned with emerging market requirements. He has secured federal and foundation grant funding for Muzzy Lane’s Educational and Health Care game projects and has developed strategic relationships with Educational Publishers, Healthcare Organizations, and Corporate Training Companies.

After ten years with State Street Bank & Trust, David entered the world of educational software publishing, as a founding member of Cambridge Digital Media, publishers of Drivin' Route 66 and Making History Interactive. Later, David founded Endeavour Software, a creator of multimedia programming for the New York Jets Football Club. David has also held senior management positions at MediMerge Health Group, European American Capital Corporation and Habama. David earned his MBA from Boston University and Business Degree from the University of New Hampshire.

Ken McElrath

Ken McElrath

Chief Executive Officer, Skoodat, LLC

Ken McElrath is the cofounder and CEO of Skoodat, a company focused on building cloud solutions for education. He is also the cofounder and president of Skuid, which offers a scalable kit for user interface development on the Force.com cloud platform. In addition to helping cofound several other companies, McElrath has served as a professor at Covenant College.

Kari McVeigh

Kari McVeigh

Superintendent, New Haven Unified School District

Passionate in her belief that all children deserve the opportunity to succeed and that public education is intrinsic to a better society, Kari McVeigh has served as Superintendent of the New Haven Unified School District since December 2008.

Since coming to New Haven, she introduced successful initiatives to transform teaching and learning through District-wide instructional focus and commitment to involving teachers in the leadership process. She has advanced efforts to improve equity both on campus and in the community. Her efforts earned national recognition in December 2012, when the District was awarded a $29.4 million “Race to the Top” grant by the U.S. Department of Education.

Susan Meell

Susan Meell

Chief Executive Officer, MMS Education

Susan Meell is the CEO of MMS Education, which has worked with corporations and not-for-profit organizations for more than 35 years, to help them reach, engage and measure impact in schools and the broader school community. MMS Education’s core services include research, marketing/communications, inside sales/customer service/technical support, and a full range of technology and database solutions customized for our clients and the education market. Its current and recent clients include Teaching Strategies, Capstone Digital, The Walt Disney Company, Macmillan New Ventures, Triumph Learning, and Pearson.

Nicholas Mirisis

Nicholas Mirisis

Director, Marketing & Business Development, SchoolDude.com

Nick is an entrepreneurial and collaborative strategic marketing & public affairs professional who's responsible for leading SchoolDude's marketing initiatives. Mirisis is responsible for facilitating growth through the sales and marketing strategy, including revenue generation, market research, client lifecycle management, web/community/social engagement, communications and PR. Mirisis serves on several education Boards, including the Public School Risk Institute and the Consortium for School Networking. Mirisis also serves on the Information Systems Committee of ASBO International.

Prior to SchoolDude, Nick served as the Vice President for Public Affairs and Executive Engagement at the North Carolina Technology Association. He also served as Senior Vice President and Communications Director for a nationally-recognized government affairs, public opinion and strategic communications firm in Arlington, Virginia, working for various Fortune 100 clients, including: American Express, AT&T, Boeing, Federal Express, Hospital Corporation of America, Merrill Lynch, and Exxon Mobil.

Nick holds a Bachelor's degree in Political Science from North Carolina State University and a Master's degree in Government from Johns Hopkins University.

 

Michael Moody

Founder/CEO, Insight Education Group, Inc.

Dr. Michael S. Moody is the founder and CEO of Insight Education Group, Inc. In this role, he manages the overall direction of the company and is frequently called upon as a thought leader in the field of district-wide instructional reform. Michael has worked on a wide variety of projects in the field. His successes span from implementation of nation-wide professional development programs to individual lessons with students struggling to achieve. He has supported numerous school and district leaders in the development and implementation of initiatives aimed at increasing teacher effectiveness and served as the Chief Academic Advisor for District of Columbia Public Schools.

 

Joseph Moreau

Vice Chancellor, Technology, Foothill-De Anza Community College District, Calif.

Joseph Moreau has been a technologist for over twenty-five years. He is the Vice Chancellor of technology and CTO for the Foothill-De Anza Community College District. Prior to his tenure at Foothill-De Anza Community College, Joseph served as the Chief Technology Officer for the State University of New York at Oswego and had responsibility for all academic and administrative technology support functions. He also held the position of Dean of Academic Information Services at MiraCosta College, and manager of the Instructional Resources Center at Pasadena City College.

 

Laura Murray Parker, PhD

VP Solution Strategy, Houghton Mifflin Harcourt

Laura Murray Parker has served as Vice President, Solution Strategy for Houghton Mifflin Harcourt (HMH) since 2010. In this role, she is responsible for defining the vision for HMH’s global product portfolio, and driving the strategy for innovation and investment for all HMH solutions. Laura also oversees and implements the strategic plan for new solution development and manages a team of education and technology consultants located throughout the U.S. Laura has spent 12 years in the education space as a subject-matter expert in various parts of the educational ecosystem—from content and technology to systems and policies—holding leadership positions in both the corporate and nonprofit sectors of the industry. She holds a deep knowledge of comprehensive school reform and leverages that experience to inform HMH’s whole portfolio of solutions, with a particular focus on the transformative impact of current and emerging technologies. Laura earned a PhD in Education Policy from the London School of Economics and Political Science, where her research focused on the impact of social capital in education.

Steve Nordmark

Steve Nordmark

Chief Academic Officer, Knovation (formerly netTrekker)

Steve Nordmark is the Chief Academic Officer at Knovation. He has over 22 years of experience in research and development of custom software solutions, with over 17 of those focused on enhancing the opportunities of under-served populations in K-12 schools. His goal is to create dialog, collaboration and ideas around innovative uses of technology to help the child – no matter where that child is – reach his fullest potential because he has access to tools that will help him learn. As the Chief Academic Officer, Steve focuses on the future vision of educational technology to support personalized learning. He researches, tracks, and analyzes trends in learning sciences, interoperability and technology architecture foundations for next generation learning systems.

Hugh Norwood

Hugh Norwood

President, Trinity Education Group

Hugh Norwood is President and CEO of Trinity Education Group, an ed tech consulting and alternative equity organization founded in 2007. Prior to founding Trinity, Mr. Norwood was VP of Business Development and Partnerships for Laureate Education, a worldwide leader in online higher education. Hugh served on the board of Rice University's OER effort, Connexions, and is currently an advisory board member of SXSWedu.

Carrie O'Donnell

Carrie O'Donnell

Founder, O'Donnell Learn

Carrie O'Donnell is the founder of O'Donnell Learn, which provides strategic advising, research product development and marketing services to companies in the education industry. For over 20 years, she has been a change-agent in the industry, particularly focusing on elearning and higher education. Carrie is a recognized expert in the use of customer insight and intelligence to design, develop and launch winning products, strategies, and business practices in today's turbulent marketplace.

In 2013, Carrie transitioned away from the day-to-day leadership at O'Donnell Learn and formed a venture company, O'Donnell Group. She is currently launching a new company, Café Learn, to help universities and colleges transform their traditional, lecture-based courses into engaging, individualized and collaborative 21st century learning experiences.

Personally, Carrie focuses on her extended family, including husband and two sons (both in college). She spends her free time reading, practicing yoga, playing tennis and sailing.

 

Adeboyejo Oni

Owner, Owen Software Corp.

Dr. Oni brings a combination of entrepreneurial, educational and management experience spanning 30+ years. He has served as a member of the engineering faculties of George Washington University, Massachusetts Institute of Technology and Morgan State University, and in senior industry research positions at NASA and the United States Department of Energy. At Morgan State, he led the establishment of the first accredited Industrial & Systems Engineering program in the State of Maryland, and headed that division for over eight years. Dr. Oni is also credited with creating the Phenomena-Driven Curriculum for engineering programs while a principal investigator in ECSEL, a major 10-year national program funded by the National Science Foundation in the early 90’s to revamp engineering education nationally. Dr. Oni served as a Technical Advisor to the Baltimore Polytechnic Institute Science/Engineering Projects and current serves on the Science Advisory Board for the state of Maryland. and frequently testifies before Congress on issues related to the state of engineering and science education in the US.

Dr. Oni has authored and co-authored over thirty peer-reviewed academic and professional papers and publications, and has authored four technology patents. He is a former associate director of the NASA Maryland Space Grant Consortium and past president of the Owen Group, Inc., a successful engineering consulting business. The Owen Software Pathevo® suite of solutions is the culmination of Dr. Oni’s intense desire to revolutionize the process by which individuals make smart career and education decisions, providing life-planning tools that benefit individuals and organizations worldwide. Dr. Oni holds a Doctor of Science degree in Mechanical Engineering from The George Washington University. Email: aaoni@owensoftware.com

 

Matt Pasternack

VP Business Development, Clever

With experience in ed tech, policy, and in the classroom, Matt leads business development for Clever. Previously Matt helped found a K-12 learning analytics company and worked on the prototype for School of One in New York. He attended Stanford Law School before leaving to start his first startup. Matt taught middle school English in Harlem for three years with Teach for America. Matt holds a BA in History from Yale and currently lives outside of San Francisco.

Shauntel  Poulson

Shauntel Poulson

Associate Partner, NewSchools Venture Fund

Shauntel Poulson is an Associate Partner at NewSchools Venture Fund where she focuses on investment strategy, due diligence, and management assistance for the organization’s portfolio ventures. Prior to NewSchools, Shauntel was a Senior Engineer at Procter and Gamble and also facilitated an afterschool program for high school students from underserved communities. Shauntel has worked with education technology companies globally and was an Education Pioneers Fellow at Wireless Generation where she recommended program enhancements for the School of One. Shauntel received her BS in Chemical Engineering from Massachusetts Institute of Technology and her MBA and MA in Education from Stanford University.

Jodie Pozo-Olano

Jodie Pozo-Olano

Head, Public Relations, Promethean Inc. (USA)

Jodie Pozo-Olano is head of global public relations for Promethean, an education company that designs collaborative interactive solutions for education. Jodie is an experienced communications expertwith 15 years of experience working in public relations, communications andmarketing. She has served in senior positions in government, nonprofit and corporate environments. Pozo-Olano holds a Masters in Public Policy Management with a concentration in Communications from The George Washington University Graduate School of Political Management and a Bachelor of Science in Political Science from South Dakota State University.

Geoff Ralston

Geoff Ralston

Founder, Imagine K12

Geoff Ralston is a founder and partner of the educational technology accelerator Imagine K12. He is also a partner at Y Combinator.


Geoff has been an investor in, board member of, and advisor to over one hundred start-up companies, mostly in the San Francisco Bay Area. From 2007-2009 Geoff was the Chief Executive Officer of Lala Media, Inc., an innovative cloud music start-up in Palo Alto that was purchased by Apple in December of 2009. Geoff worked at Yahoo! from 1997-2005 after their 1997 acquisition of Four11 Corp. At Four11 Geoff was the VP of Engineering and led the creation of Yahoo! Mail's predecessor, RocketMail. At Yahoo! Geoff was Senior Vice President and general manager of the Network Services Business Unit and then served as the company's Chief Product Officer from 2003-2006.


Prior to Four11, Geoff was the creator of the popular LookUP! Internet white pages and do-it-yourself home page service.


Geoff holds a BA in Computer Science from Dartmouth College, an MS in Computer Science from Stanford University, and an MBA from INSEAD, the European Institute of Business Administration.

Leslie Redd

Leslie Redd

Chair, Governance Committee, Games and Learning Publishing Council of the Joan Ganz Cooney Center at Sesame Workshop

Leslie Redd is a Council Member of the Games and Learning Publishing Council, which aims to understand and communicate the market dynamics and areas of innovation that are ready for scaling within the game-based education field. As the former Director of Educational Programs at Valve Corporation, an entertainment software and technology company, Leslie created Teach with Portals, a platform for educators and students to access interactive downloadable content of an award-winning 3D puzzle game, and managed, launched and grew Steam for Schools, a digital distribution service of free games and tools for educational settings worldwide. A one-time Senior Administrator at The Evergreen School, she has also served as Chief of Staff to the Executive Director of the U.S. Secretary of Labor’s Task Force on Excellence in State and Local Government Through Labor-Management Cooperation. She holds an MPA from New York University and a BA in Government from Cornell University.

Ron Reed

Ron Reed

Principal, SXSWedu

Ron Reed is the Executive Producer of SXSWedu, a component of the popular South by Southwest Family of Festivals & Conferences that include SXSW Music, Film and Interactive. SXSWedu has doubled in attendance in each year since its launch in 2011. Between 8,000-10,000 education innovators are anticipated for SXSWedu 2014, March 3-6 in Austin, Texas. Before launching SXSWedu, Reed held senior management positions with the successful ed tech startup Optical Data, that redefined textbooks to include instructional technology in Texas and other major markets and was acquired by McGraw-Hill. Reed was also General Manager of Publisher’s Resource Group, a curriculum development company that was subsequently acquired by Thomson Learning.

Mickey Revenaugh

Mickey Revenaugh

Executive Vice President, Connections Education

Mickey Revenaugh is co-founder of Connections Academy (now Connections Education) and Executive Vice President of Connections Learning, the new division created to provide online/blended learning services to districts, schools, and consumers and also the incubator of the new network of Nexus Academy blended charter schools. Mickey has served twice as Chairman of the Board of iNACOL, The International Association for K-12 Online Learning, and is currently Vice Chairman. Previously, she helped launch the E-rate program to wire American schools to the Internet, and served as education technology editor at Scholastic. Mickey has an MBA from New York University, did her undergraduate work at Yale University, and lives in Brooklyn, New York.

John Richards

John Richards

President, Consulting Services for Education

John Richards, Ph. D. is Founder and President of Consulting Services for Education, Inc. (CS4Ed. www.cs4ed.com) and Adjunct Faculty at the Harvard Graduate School of Education teaching Entrepreneurship in the Education Marketplace. At CS4Ed, John works with educational publishers and organizations on market research, strategic planning, and product development and evaluation.
Previously, John was President of the JASON Foundation and GM of Turner Learning, the educational arm of Turner Broadcasting. He recently completed the 2012 U.S. Educational Technology Market: PreK-12 report for SIIA, and with Chris Dede (Eds.) has just published Digital Teaching Platforms, Teachers College Press.

 

J Rollins

SVP, Solution Strategy Group, Houghton Mifflin Harcourt

Mr. Rollins is responsible for the go to market strategy for Houghton Mifflin Harcourt’s Education Solutions Group, including US K‐12 and Adjacent Markets, as well as International. In this capacity, Mr. Rollins’ supports the discovery of both new market opportunities and our current user base with a focus on applying Houghton Mifflin Harcourt’s broad arsenal of educational resources to solve educational challenges and drive superior student outcomes. Mr. Rollins’ career began as a Special Education teacher in Phillips School for Contemporary Education . In his career, he has held a variety of commercial roles in adult education, workforce education, curriculum design and higher education.
A published author of the non­fiction work, "No Shoes. No Shirt. No Service. A World Facing Poverty in the 21st Century," Mr. Rollins also serves on the education board of directors of SIIA.

 

Andy Russell

Co-Founder, Launchpad Toys

Andy Russell is a Toy Designer and co-founder of Launchpad Toys, creators of Toontastic for iPad. Inspired by the movie BIG and a lifelong obsession with small brightly colored plastic bricks, Andy is a graduate of Learning Design programs at Stanford and Northwestern and has worked for companies like Hasbro and Sony PlayStation to design playful learning experiences for kids. Someday, he hopes to rebuild his family's ice cream business.

Lisa Schmucki

Lisa Schmucki

President, edWeb

Lisa Schmucki is the founder and CEO of edWeb.net, a professional social network for the education community that makes it easy to connect with peers, share information and best practices, spread innovative ideas, and provide professional development. Lisa is an education industry executive with 30 years experience in product development, database development, and marketing. She is a graduate of Princeton University and has a Masters Degree from the Stern School of Business at NYU.

Ellen Bialo is President of Interactive Educational Systems Design (IESD), Inc., founded in 1983. In recent years, she has devoted much of her time to the management, implementation, and analysis of education market research for clients including Apple Computer, Blackboard, Chancery, Curriculum Associates, Encyclopedia Britannica, Heinemann Library, Inspiration, New Schools Venture Fund, PLATO Learning, Quality Education Data, ProQuest, Scholastic, NetTrekker, and Texas Instruments. Prior to founding IESD, she spent almost a decade in the classroom teaching mathematics at both the junior and senior high school levels. She earned her graduate degree at Teachers College, Columbia University and is a certified educational psychologist.

Mark Schneiderman

Mark Schneiderman

Senior Director, Education Policy, SIIA

As Senior Director of Education Policy, Mark Schneiderman represents SIIA’s member software and digital content developers before Congress, the Administration, state governments and other national stakeholders on education policies, programs, and regulations that impact technology at all levels of education. Prior to joining SIIA, Schneiderman was Legislative Associate for the Council of Chief State School Officers, where he represented the public officials heading each state's department of education. He serves on the executive board of the National Coalition for Technology in Education and Training (NCTET), and he previously served on boards of the KIPP DC/Key Academy charter school and the Committee for Education Funding (CEF).

Farimah Schuerman

Farimah Schuerman

Managing Partner, Academic Business Advisors, LLC

Farimah Schuerman is a specialist in the business of educational technology. During her career, she has helped hundreds of education companies bring new products to market while ensuring that product quality is maintained at the highest level. Farimah has provided guidance in the areas of sales, marketing, product development, business development and many other pivotal areas. Farimah has been active within SIIA's Education Division the past few years; serving on the Education Board, as co-chair of the Postsecondary Committee and on the Steering Committee for the Ed Tech Business Forum and the Ed Tech Industry Summit, at which she has presented in years past.

Susan Silveira

Susan Silveira

Senior Manager, Business Development, Qualcomm, Inc.

Susan Silveira serves as Senior Manager, Wireless Reach within Qualcomm’s Government Affairs department. In this role, she develops and implements the strategy for Qualcomm’s Wireless Reach™ education initiatives globally.

With more than six billion mobile connections worldwide, there is a tremendous opportunity to leverage mobile for education. In order to take advantage of this technology platform, Silveira is driving the development of a mobile education ecosystem by bringing together key stakeholders in government, education and industry to enable new business models and innovations for mEducation. In addition, she raises awareness among governments, schools and educators on how wireless technologies can facilitate and enhance the learning environment.

Preston Smith

Preston Smith

CEO & President, Rocketship Education

Preston Smith co-founded Rocketship Education in San Jose with John Danner in 2006. Prior to founding Rocketship, Smith was founder and Principal of L.U.C.H.A. Elementary School, part of the Alum Rock Unified School District in San Jose, CA. After its first three years of operation, L.U.C.H.A. was the fourth highest performing low-income elementary school in California. Smith began his career in education as a Teach for America Corps (TFA) member at Clyde Arbuckle Elementary School (CA). In 2003, Preston was named "Teacher of the Year" at Arbuckle and was also nominated as one of six finalists for TFA’s Sue Lehmann award, given to TFA corps members with the highest classroom academic gains in the nation. He graduated Phi Beta Kappa from the University of North Carolina at Chapel Hill, earned a master’s degree in educational leadership and administration from San Jose State University, is an Aspen New Schools Fellow, and is currently working on his MBA from The Wharton School, University of Pennsylvania.

JD Solomon

JD Solomon

Editorial Director, University Business Magazine

JD Solomon is editorial director for Professional Media Group, where he directs all editorial and custom content development for District Administration and University Business magazines, and all program development for the company's events. Prior to his affiliation with Professional Media Group, Solomon worked as an independent marketing and business communications consultant, serving companies in education, healthcare and finance. Earlier in his career he was the editorial and marketing director for an educational publisher in New Jersey, and before that he was a business reporter at daily newspapers in New York and New Jersey. He is the author of two books: "Overcoming Macular Degeneration: A Guide to Seeing Beyond the Clouds" and "The Tinen Killings: A Novel of Civil War Veterans."

Thomas Squeo

Thomas Squeo

Chief Strategist, Continuum Education

Mr. Squeo is a results-oriented, Agile technology executive, consultant and change agent, focused on enterprise and customer empowerment, innovation and excellence in product management and development. His contributions to both the education and human capital management industries benefit from a grounded vision of the enterprise, consumer technologies, and their creative employment. Thomas is a recognized expert in eLearning, assessment & publishing technologies, leveraging strategically aligned and tactically delivered mobile and traditional Netcentric technology solutions. He is a dynamic thought leader and innovator with deep experience in enterprise and education solutions.

Douglas Stein

Douglas Stein

Chief Technology and Business Development Officer, Victory Productions

Doug focuses on the intersection between personalized learning, game-based learning, and formative instruction; at Victory Productions he develops new technologies to support this area and matches capabilities to client needs. He has over 25 years' experience in software development and strategy consulting - from running his own ed-tech strategy and technology consultancy for ed-tech since 2007 as well as VP Development at Learning.com, CTO at several financial services and enterprise software firms, and Principal Consultant at Microsoft. In the mid-90s he co-founded Addison Wesley Interactive, delivering some of the first Web and Java-based products in higher ed. He began his career starting a CS Department at a New England prep school after earning degrees in Physics from the University of Pennsylvania and SUNY Stony Brook. He also co-authored Mathematica in the Laboratory published by Cambridge University Press and has contributed to papers and books on scientific visualization.

Kelly Stewart

Kelly Stewart

Director, Marketing, MMS Education

Kelly provides overall management of marketing strategies and services for client projects as well as marketing initiatives for MMS Education. She leads and directs the work of support and cross-functional team members in developing and implementing marketing plans utilizing a variety of online and offline marketing tactics. She has developed, managed, implemented, and analyzed countless integrated marketing campaigns. She is a champion of relationship marketing as a method of creating personalized and meaningful experiences for prospects, customers, and stakeholders. Prior to joining MMS Education, Kelly served as the Director of Client Services for a healthcare accounts receivable management firm and Senior Account Manager for a global communications firm.

David Straus

David Straus

VP Products, Kno, Inc.

David leads Kno's product group, which includes product strategy, product management, user experience and support. David has driven marketing and business development for both consumer and enterprise solutions at multiple companies including Hewlett-Packard, OpenVision Technologies (acquired by Symantec), TSW International (acquired by Indus), and OnDemand (acquired by Pega System). David has been actively involved in startups as an executive and investor for the past 20 years.

Lawrence  Toney

Lawrence Toney

CEO, LearnStreet

Laurence ("Lo") Toney is CEO of LearnStreet, an ed tech platform created by Vinod Khosla that helps train and match developers with careers.

Prior to LearnStreet, Lo was a General Manager with Zynga, responsible for the success of the company's largest franchise. In addition, he led Zynga's Casino strategy and was the sponsor for two acquisitions to
drive new game development and acquire expertise in real money gaming.

Lo has been part of the technology industry since the beginning of the tech boom, serving in management positions at Nike.com, eBay, Art.com, Cake Financial and NetAbacus. In addition to his professional career, Lo works with a number of startups as an advisor/mentor and has personally invested as an angel.

He received his M.B.A. from the Haas School of Business (University of California at Berkeley) where he completed the Management of Technology program, a joint curriculum program with the College of Engineering. Lo
received his B.S. from Hampton University in Virginia.

 

Michael Trucano

Sr. ICT & Education Specialist, Human Development Network, The World Bank

Michael Trucano provides advice and support to World Bank country-level education projects seeking to utilize ICTs in various ways in multiple countries around the world; current areas of activity include ICT/education policy development, and the use of mobile phones in education. Mike is a frequent public speaker on the use of ICTs in education around the world, and on ICT use for development purposes more broadly.Mike is also the principal contributor to the World Bank's widely read EduTech blog (http://blogs.worldbank.org/edutech).

Bruce Umpstead

Bruce Umpstead

Strategic Partnerships, BrightBytes

Bruce Umpstead is the director of strategic partnerships with BrightBytes, a leading educational research and data organization used by thousands of schools and millions of students worldwide. BrightBytes’ flagship platform, Clarity, combines complex data with cutting-edge research and translates it into fast actions that improve student outcomes. Before joining BrightBytes, Bruce served as Michigan’s State Education Technology Director where he provided leadership on all things “ed tech,” including spearheading the states technology readiness initiative and establishing the state's K12 education network. He holds a B.A. in public administration and a M.B.A. in finance from Michigan State University.

Trace Urdan

Trace Urdan

Senior Research Analyst -- Education , Wells Fargo Securities, LLC

Trace Urdan is a managing director and Senior Analyst at Wells Fargo Securities covering the Education Services sector. After holding senior management positions within Time and KPMG Media Marwick, Trace began his career as a research analyst in 1998 with Alex Brown & Sons covering publishing and education companies. Since that time, he has held senior education research positions at ThinkEquity, Robert W. Baird, and as a partner at Signal Hill Capital Group. In 2008, he was cited by Career College Central magazine as one of the 25 most influential people in the career college sector.

Victoria Van Voorhis

Victoria Van Voorhis

Founder and CEO, Second Avenue Learning

Victoria Van Voorhis is the founder and CEO of Second Avenue Learning, which designs and develops interactive media, serious games and learning management systems to improve educational outcomes. Prior to founding Second Avenue, Victoria was a teacher at the middle, high school and college levels. A thought leader in the educational gaming space, Victoria speaks regularly at national conferences on serious games. Her goal with Second Avenue is to creatively blend pedagogy with digital technology to build innovative learning environments that empower teachers and engage students. Victoria received an undergraduate degree from Smith College and a master’s degree from New York University.

Edward Walker

Edward Walker

Executive Vice President, Strategy and Deployment, Consulting Services for Education

Dr. Edward Walker is Executive Vice President of Consulting Services for Education, Inc. a consultancy that advises companies, institutions and agencies in the education marketplace on the synthesis of digital media, software technology, and business processes. He is a member of the SIIA Education Division Post-Secondary Sector Board and the CoSN Technical Committee and has served several advisory boards. He was CEO of the IMS Global Learning Consortium, Vice President of Business Development and Department Head at BBN Technologies, a Member of Staff at Bell Laboratories, a Principal Research Scientist at MIT, and a staff member at the CMU Software Engineering Institute.

Ken Wasch

Ken Wasch

President, SIIA

Ken Wasch's involvement in SIIA is based on both personal and professional interests. His long-standing interest in computers and software, coupled with the industry's need for a central trade association, led him to establish the Software Publishers Association (SPA) in 1984 with an initial group of 25 software firms. Wasch has led the association from its infancy to its merger with the Information Industry Association in January 1999, resulting in the formation of SIIA.

Mitchell Weisburgh

Mitchell Weisburgh

Managing Partner, Academic Business Advisors, LLC

Mitch Weisburgh is co-founder and managing partner of Academic Business Advisors. He writes the PILOTed blog at http://academicbiz.typepad.com and has spoken at a number of past conferences on how to start a business, education technology, open source, how to market and sell in education, investing in education and raising money. Weisburgh was Founder, President, and CEO of Personal Computer Learning Centers of America, Inc, and subsequently Chief Technical Officer of College Pilot.com, where he successfully designed, developed, launched, and managed an online learning management system and SAT preparation course.

Dan White

Dan White

CEO, Filament Games

Dan White is a founding partner and CEO at Filament Games, where he directs both business and development operations. White earned an MS in Educational Communications and Technology from the University of Wisconsin – Madison and a BS in Communication Technologies from Cornell University. During his tenure at UW, Dan worked with leading games and education researchers, Dr. Kurt Squire and Dr. James Gee. He also acted as Designer of Instructional Technologies at the University of Wisconsin’s Division of Information Technology and the Academic ADL Co-Lab. Previously, White worked as a Producer on the Cornell Theory Center’s NSF-funded SciCentr Project, a series of innovative online virtual worlds for informal science and technology outreach. White serves on the advisory board for Games for Change and is a founding member of the GLS (Games Learning Society) organization at UW-Madison. He has presented on the business and design of learning games at numerous conferences, including Games for Change; NSTA (national); Serious Games; SIEGE; Games Learning Society; and Wisconsin Entrepreneurs. White has served as a reviewer for the National Science Foundation and is serving as PI on two Small Business Innovation Research (SBIR) grants recently awarded to Filament by the Department of Education and the National Science Foundation.

Lee Wilson

Lee Wilson

Principal Consultant, Headway Strategies

Lee Wilson's pan-market perspective on education comes from 20+ years of C-level experience in curriculum materials, enterprise software, and hardware. His focus for the past several years has been leading companies through the print to digital transition with an emphasis on blending traditional materials with video games and social media. As a consultant he assists companies with strategy, go-to-market plans, and executive coaching. In December 2012 PCI Education, where he was President & CEO, was sold. He has been a Senior Marketing, Sales, and Business Development Executive at Harcourt, Pearson, Apple, and Chancery Software. He is currently Board President of the Association of Education Publishers. He is a former Co-Chair of the SIIA Education Division Board and was a member of the SIF and LRMI boards. He blogs at www.education-business-blog.com.

Linda Winter

Linda Winter

President/Owner, Winter Group

(NOTE: Will have Charlene send her bio)Linda Winter leads Winter Group, a creative services and strategic research firm focused on the education and related publishing and technology markets. Winter Group�s portfolio of capabilities includes complete campaign planning and execution, messaging, positioning and branding, and high performance promotion development. From creating integrated digital and multimedia marketing to direct sales support including conference strategies, webinars, and lead generation programs, we develop deliver our clients� marketing and sales messages directly to the education market�s buyers and decision-makers to support high stakes growth, positioning, and sales objectives.


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