 S A T U R D A Y A P R I L 1 3 |

6:30 - 7:30 pm | Kickoff Deal-Making Session |
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Moderator:
Peter Marx,
The Marx Group
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| 7:30 - 9:30 pm | Opening Reception |
 S U N D A Y A P R I L 1 4 |
| 7:30 - 8:00 am | Breakfast |
| 8:00 - 8:30 am | Keynote Address |
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Sandra Carter,
Vice President, WebSphere Marketing and Channel Execution
IBM Software Group, IBM Corporation |
| 8:40 - 9:10 am | Keynote Address |
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John Murray,
President and CEO
PLATO Learning, Inc. |
| 9:15 - 10:30 am |
ePUBLISHING TRACK | SOFTWARE TRACK | EDUCATION TRACK |  |
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Part 1: Pit or Pendulum: Will ePublishing Swing to Profitability? |
How Did We Get Here and Where Are We Going? |
Where's the Silver Lining? An Education Analyst Perspective |
| 10:30 - 11:00 am | Coffee/Networking Break |
| 11:00 am - 12:15 pm |
ePUBLISHING TRACK | SOFTWARE TRACK | EDUCATION TRACK |  |
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Part 2: Pit or Pendulum: Will ePublishing Swing to Profitability? |
Industry at War: The Great Web Services Platform Debate |
The Public Perspective: State and Federal Ed Tech News |
| 12:30 - 2:00 pm | Keynote Lunch |
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Clare Hart,
President & Chief Executive Officer
Factiva, a Dow Jones & Reuters Company |
| 2:00 - 3:15 pm |
ePUBLISHING TRACK | SOFTWARE TRACK | EDUCATION TRACK | WORKSHOP |
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Corporate eLearning: Potential and Problems |
Wireless Ways: New Sources of Revenue
(Developed in cooperation with SDSIC) |
Product Accessibility: Staying Ahead of the Regulatory Curve While Gaining a Competitive Advantage |
Put Education Market Intelligence to Work: From Research to Results
3 hr 2:00 - 5:00 pm
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| 3:15 - 3:45 pm | Coffee/Networking Break |
| 3:45 - 5:00 pm |
ePUBLISHING TRACK | SOFTWARE TRACK | EDUCATION TRACK |
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Facilitating Knowledge Management |
Developing Web Services |
Fasten Your Seatbelts: Changing Models for Changing Times |
| 5:00 - 7:00 pm | Partnership Lounge Reception |
| 7:00 - 9:00 pm |
ePUBLISHING TRACK | SOFTWARE TRACK | EDUCATION TRACK |
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Birds of a Feather Dinner |
Birds of a Feather Dinner |
 M O N D A Y A P R I L 1 5 |
| 7:30 - 8:00 am | Breakfast |
| 8:00 - 8:30 am | Keynote Address |
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Dr. Paul E. Jacobs,
President of QUALCOMM Wireless & Internet Group
QUALCOMM |
| 8:40 - 9:10 am | Keynote Address |
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Dale L. Fuller,
President & Chief Executive Officer
Borland Software Corporation |
| 9:15 - 10:30 am |
ePUBLISHING TRACK | SOFTWARE TRACK | EDUCATION TRACK |  |
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Enterprise Information Portals: Strategy and Tools |
Extending the Enterprise: Software Unplugged
(Developed in cooperation with SDSIC) |
Passport to the Global Education Market |
| 10:30 - 10:45 am | Coffee/Networking Break |
| 10:45 am - 12:00 pm |
ePUBLISHING TRACK | SOFTWARE TRACK | EDUCATION TRACK |
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Normalizing Your Content |
Software as a Service: The Next Few Years |
New Paradigms, New Markets: Subscription & Licensing Models |
| 12:00 - 1:30 pm | Partnership Lounge Lunch |
| 1:30 - 2:45 pm |
ePUBLISHING TRACK | SOFTWARE TRACK | EDUCATION TRACK |
WORKSHOPS |
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Toy to Tool: IM Meets Big Business |
Reaching Your Customers: Strategies for Marketing Your Product to Schools |
Off Shore Software Development 3 hr 1:30 - 4:30 pm
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Who's Listening? Making Wireless Safe for Business Uses
(Developed in cooperation with SDSIC) |
| 2:45 - 5:30 pm | Network Leisure Activity |
| 6:30 pm - 1:00 am | Codie Awards Gala and Afterglow |
 T U E S D A Y A P R I L 1 6 |
| 9:00 - 9:30 am | Breakfast |
| 9:30 - 10:45 am |
ePUBLISHING TRACK | SOFTWARE TRACK | EDUCATION TRACK |
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How the Expanding Wireless Market Will Affect Your Business |
| 10:45 -11:00 am | Coffee/Networking Break |
| 11:00 am - 12:15 pm |
ePUBLISHING TRACK | SOFTWARE TRACK | EDUCATION TRACK |
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The New Face of Partnerships |
Recruit, Retain and Revitalize: Matching Skills to Needs in a Dynamic Job Market |
| 12:30 -1:30 pm | Casual Lunch |
WORKSHOP |
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Doing More With Less: More Revenue, Profits and Customers with Fewer Resources
(3 hrs 1:00 - 4:00 pm) |