Schedule

S U N D A Y   M A Y   4

3:30 - 5:00 pm
State of the Association
Members Only (Town Hall Meeting Format)

5:00 - 6:00 pm
Kickoff Deal-Making Session
6:30 - 7:30 pmOpening Reception
M O N D A Y   M A Y   5
8:00 - 8:30 amContinental Breakfast
8:30 - 9:15 amOpening Keynote Address
Scott McNealy
Chairman, President and CEO
Sun Microsytems
9:30 - 10:45 amGeneral Session:
If Venture Is Dead, What's Next?
10:45 - 11:00 amBreak
11:00 am - 12:15 pm
SOFTWARE TRACK

CONTENT TRACK

EDUCATION TRACK
Barbarians at the Gate:
Where is Software Headed?
Internet Brands: Crossing the Boundaries into Premium Content Tracking Trends and Opportunities in K12 and Higher Education
Part 1
12:30 - 1:15 pmLunch
1:15 - 2:30 pmLuncheon Keynote Address & Panel
Peter Kann
Chairman, Chief Executive Officer
Dow Jones & Company

Joined by
Gary Arlen, President of Arlen Communications. Inc.
(moderator)
Gordon Crovitz, President Electronic Publishing and
Paul J. Ingrassia, President of Dow Jones Newswires
of Dow Jones, Inc.
2:30 - 3:45 pm
SOFTWARE TRACK
CONTENT TRACK
EDUCATION TRACK
Web Services is the Only New Game in Town: Can it Move Beyond Hyperventilation to Reality? Licensing: Liberation or Logjam Tracking Trends and Opportunities in K12 and Higher Education
Part 2
3:45 - 4:00 pmBreak
4:00 - 5:15 pm
SOFTWARE TRACK
CONTENT TRACK
EDUCATION TRACK
Mobility:
Enterprise Applications Get Moving
How Publishers' Value Propositions Are Affecting the Business Models Follow the Money - from Capitol Hill
6:30 - 7:30 pmReception
7:30 - 9:00 pmEducation Division Birds of a Feather Dinner
T U E S D A Y   M A Y   6
8:00 - 8:30 amContinental Breakfast
8:30 - 9:15 amKeynote Address
Scott Marden
President, Information and Media Services
The McGraw-Hill Companies
9:30 - 10:45 amGeneral Session:
What's Keeping CEOs Awake at Night?
10:45 - 11:00 amBreak
11:00 am - 12:15 pm
SOFTWARE TRACK
CONTENT TRACK
EDUCATION TRACK
The Financial Outlook:
Close Shop, Survive or Move Along
The Lady or the Tiger:
Content or Technology?
Evaluating Business Practices for Profitability:
Which Ones Pass the Strength Test?
12:30 - 2:00 pmLuncheon Address
Craig Swenson, Ph.D.
Provost & Senior Vice President
University of Phoenix
2:30 - 3:45 pm
SOFTWARE TRACK
CONTENT TRACK
EDUCATION TRACK
The Next Big Thing Panel:
Five Years Hence
Peripheral Vision: A Look at the Information Industry
from an Outsider's Perspective
Leveraging Our Customers and Exceeding Their Expectations
3:45 - 4:00 pmBreak
4:00 - 6:00 pmSIIA Board Meeting
6:30 pm - 12:00 amCodie Awards Gala



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