 S U N D A Y M A Y 4 |

3:30 - 5:00 pm | State of the Association
Members Only (Town Hall Meeting Format) |

5:00 - 6:00 pm | Kickoff Deal-Making Session |
| 6:30 - 7:30 pm | Opening Reception |
 M O N D A Y M A Y 5 |
| 8:00 - 8:30 am | Continental Breakfast |
| 8:30 - 9:15 am | Opening Keynote Address |
|
Scott McNealy
Chairman, President and CEO
Sun Microsytems |
| 9:30 - 10:45 am | General Session:
If Venture Is Dead, What's Next? |
| 10:45 - 11:00 am | Break |
| 11:00 am - 12:15 pm |

SOFTWARE TRACK | 
CONTENT TRACK | 
EDUCATION TRACK |
|
Barbarians at the Gate: Where is Software Headed? |
Internet Brands: Crossing the Boundaries into Premium Content |
Tracking Trends and Opportunities in K12 and Higher Education Part 1 |
| 12:30 - 1:15 pm | Lunch |
| 1:15 - 2:30 pm | Luncheon Keynote Address & Panel |
|
Peter Kann
Chairman, Chief Executive Officer
Dow Jones & Company
Joined by
Gary Arlen, President of Arlen Communications. Inc.
(moderator)
Gordon Crovitz, President Electronic Publishing and
Paul J. Ingrassia, President of Dow Jones Newswires
of Dow Jones, Inc. |
| 2:30 - 3:45 pm |
SOFTWARE TRACK | CONTENT TRACK | EDUCATION TRACK |
|
Web Services is the Only New Game in Town: Can it Move Beyond Hyperventilation to Reality? |
Licensing: Liberation or Logjam |
Tracking Trends and Opportunities in K12 and Higher Education Part 2 |
| 3:45 - 4:00 pm | Break |
| 4:00 - 5:15 pm |
SOFTWARE TRACK | CONTENT TRACK | EDUCATION TRACK |
|
Mobility: Enterprise Applications Get Moving |
How Publishers' Value Propositions Are Affecting the Business Models |
Follow the Money - from Capitol Hill |
| 6:30 - 7:30 pm | Reception |
| 7:30 - 9:00 pm | Education Division Birds of a Feather Dinner |
 T U E S D A Y M A Y 6 |
| 8:00 - 8:30 am | Continental Breakfast |
| 8:30 - 9:15 am | Keynote Address |
|
Scott Marden
President, Information and Media Services
The McGraw-Hill Companies |
| 9:30 - 10:45 am | General Session:
What's Keeping CEOs Awake at Night? |
| 10:45 - 11:00 am | Break |
| 11:00 am - 12:15 pm |
SOFTWARE TRACK | CONTENT TRACK | EDUCATION TRACK |
|
The Financial Outlook: Close Shop, Survive or Move Along |
The Lady or the Tiger: Content or Technology? |
Evaluating Business Practices for Profitability: Which Ones Pass the Strength Test? |
| 12:30 - 2:00 pm | Luncheon Address |
|
Craig Swenson, Ph.D.
Provost & Senior Vice President
University of Phoenix |
| 2:30 - 3:45 pm |
SOFTWARE TRACK | CONTENT TRACK | EDUCATION TRACK |
|
The Next Big Thing Panel: Five Years Hence |
Peripheral Vision: A Look at the Information Industry from an Outsider's Perspective |
Leveraging Our Customers and Exceeding Their Expectations |
| 3:45 - 4:00 pm | Break |
| 4:00 - 6:00 pm | SIIA Board Meeting |
| 6:30 pm - 12:00 am | Codie Awards Gala |