Categories

To be eligible, entries must have been published between January 1, 2019, and December 31, 2019. For all categories, entrants must submit their entry description and include: In 500 words or less, describe the intended audience, significance and outcomes achieved.

BOOKS

Loose-leaf products and advertising and marketing materials do not qualify.

Electronic Book

Best overall design, functionality and clarity of an electronic book. Communicates message effectively and functions intuitively. Submit URL or instructions for reading online.

Judge Criteria:

  • Quality & effectiveness of writing & copyediting
  • Quality of content
  • Quality of design
  • Editorial & graphic unity
  • Quality of production
  • Effective use of interactive elements

General Audience Book

Best writing and overall packaging of a book written for a non-technical or lay audience. Submit one copy of the book.

Judge Criteria:

  • Quality of design
  • Quality of writing & copyediting
  • Quality of content
  • Quality of production

Technical Book

Best writing and overall packaging of a professional/technical book or textbook, written for a professional audience that has an understanding of the specialized knowledge of the profession or industry. Submit one copy of the book.

Judge Criteria:

  • Quality of design
  • Quality of writing & copyediting
  • Quality of content
  • Quality of production

DIGITAL MEDIA

Digital media include websites, blogs, mobile applications, videos, podcasts and social media.

Blog - Blog Post (Single Post)

A blog is a regularly updated website or web page, typically one run by an individual or small group that is written in an informal or conversational style. Submit a URL, and ensure the blog post is clearly identified.

Judge Criteria:

  • Editorial content
  • Writing
  • Editing
  • Creates a sense of community for its intended audience
  • Overall experience

Blog - Blog Site (Overall)

A blog is a regularly updated website or web page, typically one run by an individual or small group that is written in an informal or conversational style. Submit a URL.

Judge Criteria:

  • Effective use of interactive elements
  • Overall effectiveness
  • Quality of design
  • Quality of content
  • Quality of writing & copyediting
  • Editorial & graphic unity
  • Overall experience

Mobile Application (Education)

Material presented in a downloadable mobile application, not on a website. Submit instructions for downloading. Also include any login details judges may need.

Judge Criteria:

  • Effective use of interactive elements
  • Overall effectiveness
  • Quality of design
  • Quality of content
  • Quality of writing & copyediting
  • Editorial & graphic unity
  • Overall experience

Mobile Application (Magazine)

Material presented in a downloadable mobile application, not on a website. Submit instructions for downloading. Also include any login details judges may need.

Judge Criteria:

  • Effective use of interactive elements
  • Overall effectiveness
  • Quality of design
  • Quality of content
  • Quality of writing & copyediting
  • Editorial & graphic unity
  • Overall experience

Mobile Application (Other)

Material presented in a downloadable mobile application, not on a website. Submit instructions for downloading. Also include any login details judges may need.

Judge Criteria:

  • Effective use of interactive elements
  • Overall effectiveness
  • Quality of design
  • Quality of content
  • Quality of writing & copyediting
  • Editorial & graphic unity
  • Overall experience

Podcast (Educational)

A podcast is a digital audio file made available on the Internet for downloading to a computer or portable media player (typically available as a series), new installments of which can be received by subscribers automatically. Submit URL. Ensure the podcast episode or series is clearly identified.

Judge Criteria

  • Quality of podcast content
  • Technical quality of podcast
  • Overall experience
  • Overall effectiveness

Podcast (Membership)

A podcast is a digital audio file made available on the Internet for downloading to a computer or portable media player (typically available as a series), new installments of which can be received by subscribers automatically. Submit URL. Ensure the podcast episode or series is clearly identified.

Judge Criteria

  • Quality of podcast content
  • Technical quality of podcast
  • Overall experience
  • Overall effectiveness

Podcast (Other)

A podcast is a digital audio file made available on the Internet for downloading to a computer or portable media player (typically available as a series), new installments of which can be received by subscribers automatically. Submit URL. Ensure the podcast episode or series is clearly identified.

Judge Criteria

  • Quality of podcast content
  • Technical quality of podcast
  • Overall experience
  • Overall effectiveness

Podcast (Promotion)

A podcast is a digital audio file made available on the Internet for downloading to a computer or portable media player (typically available as a series), new installments of which can be received by subscribers automatically. Submit URL. Ensure the podcast episode or series is clearly identified.

Judge Criteria

  • Quality of podcast content
  • Technical quality of podcast
  • Overall experience
  • Overall effectiveness

Video (Education)

Best use of video to educate viewers or provide information on an association, a product or service, or an event. The video is for learning purposes and can be technical or instructional. Submit URL.

Judge Criteria

  • Quality & effectiveness of message
  • Technical quality of video
  • Overall experience
  • Overall effectiveness

Video (Membership)

Best use of video to educate viewers or provide information on an association, a product or service, or an event. The video is for membership purposes; could be a welcome video. Submit URL.

Judge Criteria

  • Quality & effectiveness of message
  • Technical quality of video
  • Overall experience
  • Overall effectiveness

Video (Other)

Best use of video to educate viewers or provide information on an association, a product or service, or an event. Submit URL.

Judge Criteria

  • Quality & effectiveness of message
  • Technical quality of video
  • Overall experience
  • Overall effectiveness

Video (Promotion)

Best use of video to educate viewers or provide information on an association, a product or service, or an event. The video is for promotional purposes. Submit URL.

Judge Criteria

  • Quality & effectiveness of message
  • Technical quality of video
  • Overall experience
  • Overall effectiveness

Website (Design Excellence)

A website is a collection of publicly accessible, linked web pages that share a single domain name. Submit a URL.

Judge Criteria

  • Quality of design
  • Creativity and originality
  • Visual impact
  • Editorial & graphic unity
  • Overall experience
  • Effective use of interactive elements
  • Overall effectiveness

Website (Editorial Excellence)

A website is a collection of publicly accessible, linked web pages that share a single domain name. Submit a URL.

Judge Criteria

  • Content
  • Writing
  • Readability
  • Editing

Website (General Excellence)

A website is a collection of publicly accessible, linked web pages that share a single domain name. Submit a URL.

Judge Criteria

  • Effective use of interactive elements
  • Overall effectiveness
  • Quality of design
  • Quality of content
  • Quality of writing & copyediting
  • Editorial & graphic unity
  • Overall experience

Website (Magazine)

A digital or online version of your magazine. Submit a URL and any access instructions for judges.

Judge Criteria

  • Effective use of interactive elements
  • Overall effectiveness
  • Quality of design
  • Quality of content
  • Quality of writing & copyediting
  • Editorial & graphic unity
  • Overall experience

Website (Redesign)

Show website redesign and include goals and results on why or how it was successful.

Judge Criteria

  • Improved quality of design
  • Improved quality of content
  • Improved quality of writing & copyediting
  • Improved overall experience
  • Improved use of interactive elements

JOURNALS

Journals are typically scholarly publications, whether written and edited by academics or by association staff. They report original research and include citations for sources. Many are peer reviewed in whole or in part.

Cover Design

Best impact, originality, execution and editorial relevance.

Judge Criteria

  • Quality of design
  • Creativity and originality
  • Visual impact
  • Editorial & graphic unity
  • Selection of subject matter & theme

Design Excellence

Best use of images and design that draws the reader into the text. Mail two copies of three consecutive issues. When complete, print entry form and attach it to your entries and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Creativity and originality
  • Visual impact
  • Editorial & graphic unity
  • Artwork
  • Use of color

Feature Article

Best in-depth exploration of a single topic demonstrating thorough research where appropriate. Submit article as a single PDF—electronic only.

Judge Criteria

  • Content
  • Writing
  • Development of the subject
  • Editing

General Excellence

Best writing, content, design and overall packaging. Mail two copies of three consecutive issues. When complete, print entry form and attach it to each of your entries and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Quality of writing & copyediting
  • Quality of content
  • Quality of production

Redesign

Best example of improved design and/or content. All changes referenced must have first been published in 2019. Submit two copies of one 2019 issue showing the redesign and two copies of one issue published up to 12 months prior to the redesign. And mail entries to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Improved quality of writing & copyediting
  • Improved quality of content
  • Quality of content
  • Improved quality of design
  • Quality of design
  • Improved editorial & graphic unity
  • Improved quality of production

MAGAZINES

Magazines often are more news or feature-focused than journals. They usually are not peer reviewed, although they may be. This category is only for printed magazines. To enter a digital magazine, see categories 1.A.5 and 1.B.1.

Cover - Illustration

Best cover featuring an illustration without photographic elements. Submit one cover mounted on matboard. When complete, print entry form and attach it to the back of your matboard and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Creativity and originality
  • Visual impact
  • Editorial & graphic unity
  • Selection of subject matter & theme

Column

Best signed column providing background and perspective on a topic of interest to the membership. Submit article as a single PDF—electronic only.

Judge Criteria

  • Opinions and arguments
  • Creativity and originality
  • Background & Perspective
  • Content
  • Writing
  • Development of the subject
  • Editing

Cover - Manipulated Media

Best cover featuring a photo-realistic illustration, photograph that has been significantly digitally manipulated, photo collage, or other uses of photography that go beyond a traditional photograph. Submit one cover mounted on matboard. When complete, print entry form and attach it to the back of your matboard and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Creativity and originality
  • Visual impact
  • Editorial & graphic unity
  • Selection of subject matter & theme

Cover - Photography

Best cover featuring a photograph with limited digital manipulation. Submit one cover mounted on matboard. Submit one cover mounted on matboard. When complete, print entry form and attach it to the back of your matboard and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Creativity and originality
  • Visual impact
  • Editorial & graphic unity
  • Selection of subject matter & theme

Design Excellence (10,000 or fewer)

Best example of images, photography, typography and design consistently enhancing a magazine. Submit by circulation range. Submit two copies of three consecutive issues. When complete, print entry forms and attach it to each of your entries and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Creativity and originality
  • Visual impact
  • Editorial & graphic unity
  • Artwork
  • Use of color

Design Excellence (10,001 - 20,000)

Best example of images, photography, typography and design consistently enhancing a magazine. Submit by circulation range. Submit two copies of three consecutive issues. When complete, print entry forms and attach it to each of your entries and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Creativity and originality
  • Visual impact
  • Editorial & graphic unity
  • Artwork
  • Use of color

Design Excellence (20,001 - 50,000)

Best example of images, photography, typography and design consistently enhancing a magazine. Submit by circulation range. Submit two copies of three consecutive issues. When complete, print entry forms and attach it to each of your entries and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Creativity and originality
  • Visual impact
  • Editorial & graphic unity
  • Artwork
  • Use of color

Design Excellence (50,001 - 100,000)

Best example of images, photography, typography and design consistently enhancing a magazine. Submit by circulation range. Submit two copies of three consecutive issues. When complete, print entry forms and attach it to each of your entries and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Creativity and originality
  • Visual impact
  • Editorial & graphic unity
  • Artwork
  • Use of color

Design Excellence (100,001 or more)

Best example of images, photography, typography and design consistently enhancing a magazine. Submit by circulation range. Submit two copies of three consecutive issues. When complete, print entry forms and attach it to each of your entries and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Creativity and originality
  • Visual impact
  • Editorial & graphic unity
  • Artwork
  • Use of color

Editorial/Opinion Piece

Best opinion piece on an issue of significance to the membership. Submit article as a single PDF—electronic only.

Judge Criteria

  • Opinions and arguments
  • Creativity and originality
  • Background & Perspective
  • Content
  • Writing
  • Development of the subject
  • Editing

Feature Article (10,000 or fewer)

Best in-depth exploration of a single topic demonstrating thorough research where appropriate. Submit by circulation range. Submit article as a single PDF—electronic only.

Judge Criteria

  • Content
  • Writing
  • Development of the subject
  • Editing

Feature Article (10,001 - 20,000)

Best in-depth exploration of a single topic demonstrating thorough research where appropriate. Submit by circulation range. Submit article as a single PDF—electronic only.

Judge Criteria

  • Content
  • Writing
  • Development of the subject
  • Editing

Feature Article (20,001 - 50,000)

Best in-depth exploration of a single topic demonstrating thorough research where appropriate. Submit by circulation range. Submit article as a single PDF—electronic only.

Judge Criteria

  • Content
  • Writing
  • Development of the subject
  • Editing

Feature Article (50,001 - 100,000)

Best in-depth exploration of a single topic demonstrating thorough research where appropriate. Submit by circulation range. Submit article as a single PDF—electronic only.

Judge Criteria

  • Content
  • Writing
  • Development of the subject
  • Editing

Feature Article (100,001 or more)

Best in-depth exploration of a single topic demonstrating thorough research where appropriate. Submit by circulation range. Submit article as a single PDF—electronic only.

Judge Criteria

  • Content
  • Writing
  • Development of the subject
  • Editing

Feature Article Design (10,000 or fewer)

Best design of a feature article, showing effective and creative use of type, color, layout, and images supporting the ideas in the article. Submit by circulation range. Submit two copies of the issue with the feature article clearly marked. When complete, print entry form and attach it to your entries and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Creativity and originality
  • Visual impact
  • Editorial & graphic unity
  • Selection of subject matter & theme

Feature Article Design (10,001 - 20,000)

Best design of a feature article, showing effective and creative use of type, color, layout, and images supporting the ideas in the article. Submit by circulation range. Submit two copies of the issue with the feature article clearly marked. When complete, print entry form and attach it to your entries and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Creativity and originality
  • Visual impact
  • Editorial & graphic unity
  • Selection of subject matter & theme

Feature Article Design (20,001 - 50,000)

Best design of a feature article, showing effective and creative use of type, color, layout, and images supporting the ideas in the article. Submit by circulation range. Submit two copies of the issue with the feature article clearly marked. When complete, print entry form and attach it to your entries and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Creativity and originality
  • Visual impact
  • Editorial & graphic unity
  • Selection of subject matter & theme

Feature Article Design (50,001 - 100,000)

Best design of a feature article, showing effective and creative use of type, color, layout, and images supporting the ideas in the article. Submit by circulation range. Submit two copies of the issue with the feature article clearly marked. When complete, print entry form and attach it to your entries and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Creativity and originality
  • Visual impact
  • Editorial & graphic unity
  • Selection of subject matter & theme

Feature Article Design (100,001 or more)

Best design of a feature article, showing effective and creative use of type, color, layout, and images supporting the ideas in the article. Submit by circulation range. Submit two copies of the issue with the feature article clearly marked. When complete, print entry form and attach it to your entries and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Creativity and originality
  • Visual impact
  • Editorial & graphic unity
  • Selection of subject matter & theme

General Excellence (10,000 or fewer)

Judges will consider originality and quality of content, design, and writing, as well as organization of articles and general readability. Submit by circulation range. Mail two copies of three consecutive issues. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Quality of writing & copyediting
  • Quality of content
  • Quality of production

General Excellence (10,001 - 20,000)

Judges will consider originality and quality of content, design, and writing, as well as organization of articles and general readability. Submit by circulation range. Mail two copies of three consecutive issues. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Quality of writing & copyediting
  • Quality of content
  • Quality of production

General Excellence (20,001 - 50,000)

Judges will consider originality and quality of content, design, and writing, as well as organization of articles and general readability. Submit by circulation range. Mail two copies of three consecutive issues. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Quality of writing & copyediting
  • Quality of content
  • Quality of production

General Excellence (50,001 - 100,000)

Judges will consider originality and quality of content, design, and writing, as well as organization of articles and general readability. Submit by circulation range. Mail two copies of three consecutive issues. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Quality of writing & copyediting
  • Quality of content
  • Quality of production

General Excellence (100,001 or more)

Judges will consider originality and quality of content, design, and writing, as well as organization of articles and general readability. Submit by circulation range. Mail two copies of three consecutive issues. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Quality of writing & copyediting
  • Quality of content
  • Quality of production

Redesign (10,000 or fewer)

Best example of improved design, including writing, content, production, and editorial and graphic unity. All changes referenced in the entry must have been published in 2019. Submit two copies of one 2019 issue showing the redesign and two copies of one issue published up to 12 months prior to the redesign. Submit by circulation range. Mail two copies to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Improved quality of writing & copyediting
  • Improved quality of content
  • Quality of content
  • Improved quality of design
  • Quality of design
  • Improved editorial & graphic unity
  • Improved quality of production

Redesign (10,001 - 20,000)

Best example of improved design, including writing, content, production, and editorial and graphic unity. All changes referenced in the entry must have been published in 2019. Submit two copies of one 2019 issue showing the redesign and two copies of one issue published up to 12 months prior to the redesign. Submit by circulation range. Mail two copies to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Improved quality of writing & copyediting
  • Improved quality of content
  • Quality of content
  • Improved quality of design
  • Quality of design
  • Improved editorial & graphic unity
  • Improved quality of production

Redesign (20,001 - 50,000)

Best example of improved design, including writing, content, production, and editorial and graphic unity. All changes referenced in the entry must have been published in 2019. Submit two copies of one 2019 issue showing the redesign and two copies of one issue published up to 12 months prior to the redesign. Submit by circulation range. Mail two copies to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Improved quality of writing & copyediting
  • Improved quality of content
  • Quality of content
  • Improved quality of design
  • Quality of design
  • Improved editorial & graphic unity
  • Improved quality of production

Redesign (50,001 - 100,000)

Best example of improved design, including writing, content, production, and editorial and graphic unity. All changes referenced in the entry must have been published in 2019. Submit two copies of one 2019 issue showing the redesign and two copies of one issue published up to 12 months prior to the redesign. Submit by circulation range. Mail two copies to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Improved quality of writing & copyediting
  • Improved quality of content
  • Quality of content
  • Improved quality of design
  • Quality of design
  • Improved editorial & graphic unity
  • Improved quality of production

Redesign (100,001 or more)

Best example of improved design, including writing, content, production, and editorial and graphic unity. All changes referenced in the entry must have been published in 2019. Submit two copies of one 2019 issue showing the redesign and two copies of one issue published up to 12 months prior to the redesign. Submit by circulation range. Mail two copies to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Improved quality of writing & copyediting
  • Improved quality of content
  • Quality of content
  • Improved quality of design
  • Quality of design
  • Improved editorial & graphic unity
  • Improved quality of production

Single Topic Issue (10,000 or fewer)

Best focus on a single theme. The theme must comprise at least half of the issue’s total editorial pages. Freestanding supplements and advertorial material do not qualify. Submit by circulation range. Submit two copies of the issue. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of writing & copyediting
  • Quality of content
  • Quality of theme coverage
  • Quality of design
  • Editorial & graphic unity
  • Quality of production

Single Topic Issue (10,001 to 20,000)

Best focus on a single theme. The theme must comprise at least half of the issue’s total editorial pages. Freestanding supplements and advertorial material do not qualify. Submit by circulation range. Submit two copies of the issue. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of writing & copyediting
  • Quality of content
  • Quality of theme coverage
  • Quality of design
  • Editorial & graphic unity
  • Quality of production

Single Topic Issue (20,001 to 50,000)

Best focus on a single theme. The theme must comprise at least half of the issue’s total editorial pages. Freestanding supplements and advertorial material do not qualify. Submit by circulation range. Submit two copies of the issue. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of writing & copyediting
  • Quality of content
  • Quality of theme coverage
  • Quality of design
  • Editorial & graphic unity
  • Quality of production

Single Topic Issue (50,001 to 100,000)

Best focus on a single theme. The theme must comprise at least half of the issue’s total editorial pages. Freestanding supplements and advertorial material do not qualify. Submit by circulation range. Submit two copies of the issue. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of writing & copyediting
  • Quality of content
  • Quality of theme coverage
  • Quality of design
  • Editorial & graphic unity
  • Quality of production

Single Topic Issue (100,001 or more)

Best focus on a single theme. The theme must comprise at least half of the issue’s total editorial pages. Freestanding supplements and advertorial material do not qualify. Submit by circulation range. Submit two copies of the issue. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of writing & copyediting
  • Quality of content
  • Quality of theme coverage
  • Quality of design
  • Editorial & graphic unity
  • Quality of production

NEWSLETTERS

Newsletters generally consist of short articles on issues, events and people important to the association’s audience. They typically have fewer pages than magazines and smaller pages than a newspaper.

Design Excellence (Print)

Best combination of images and design that draw the readers into the text. Submit two sets of three consecutive issues and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Creativity and originality
  • Visual impact
  • Editorial & graphic unity
  • Artwork
  • Use of color

Design Excellence (Digital)

Best combination of images and design that draw the readers into the text. Submit URLs of three consecutive issues.

Judge Criteria

  • Quality of design
  • Creativity and originality
  • Visual impact
  • Editorial & graphic unity
  • Artwork
  • Use of color

Editorial Excellence (Digital)

Best writing in an electronic newsletter. Submit a set of three articles as URLs from a single issue. This set of articles may be submitted for Print or Electronic but not both.

Judge Criteria

  • Content
  • Writing
  • Development of the subject
  • Editing

Editorial Excellence (Print)

Best writing in a printed newsletter. Submit a set of three articles as electronic PDFs from a single issue. This set of articles may be submitted for Print or Electronic but not both.

Judge Criteria

  • Content
  • Writing
  • Development of the subject
  • Editing

General Excellence (Print)

Best writing, content, design, color palette, consistency, pacing of the content from start to end, paper stock, print production, special finishings (emboss, varnishes, die cuts) and overall packaging. Mail two copies of three consecutive issues. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Quality of writing & copyediting
  • Quality of content
  • Quality of production

General Excellence (Digital)

Best writing, content, design, color palette (digital-friendly), pacing of the content, user experience (engaging, immersive), responsiveness, and overall packaging. Submit URLS of three consecutive issues.

Judge Criteria

  • Quality of writing & copyediting
  • Quality and effectiveness of content
  • Ease of Reading
  • Appropriate length of articles
  • Quality and effectiveness of design

Redesign (Digital)

Best example of improved design and/or content. Submit URLs of one 2019 issue showing the redesign and of one issue published up to 12 months prior to the redesign.

Judge Criteria

  • Improved quality of writing & copyediting
  • Improved quality of content
  • Improved quality of design
  • Improved editorial & graphic unity
  • Improved quality of production
  • Improved use of interactive elements

Redesign (Print)

Best example of redesigned newsletter showing overall design and content improvement. Submit two copies of one 2019 issue showing the redesign and two copies of one issue published up to 12 months prior to the redesign. Print entry form and mail two copies to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Improved quality of writing & copyediting
  • Improved quality of content
  • Quality of content
  • Improved quality of design
  • Quality of design
  • Improved editorial & graphic unity
  • Improved quality of production

NEWSPAPERS

Newspapers are printed and generally are larger in page size than newsletters and magazines.

Design Excellence

Best combination of images, typography, footers, grid layout, design, consistent use of design elements, push boundaries and draw the reader in. Mail two copies of three consecutive issues. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Creativity and originality
  • Visual impact
  • Editorial & graphic unity
  • Artwork
  • Use of color

Editorial Excellence

Best writing. Submit electronic PDFs of three articles from a single issue.

Judge Criteria

  • Content
  • Writing
  • Development of the subject
  • Editing

General Excellence

Best writing, design and overall packaging. Design includes and not limited to best combination of images, typography, footers, grid layout, design, consistent use of design elements, that push boundaries and draw the reader in. Mail two copies of three consecutive issues. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of design
  • Quality of writing & copyediting
  • Quality of content
  • Quality of production

Redesign

Best example of improved design. Best combination of images, typography, footers, grid layout, design, consistent use of design elements, push boundaries and draw the reader in. Submit two copies of one 2019 issue showing the redesign and two copies of one issue published up to 12 months prior to the redesign. Mail two copies to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Improved quality of writing & copyediting
  • Improved quality of content
  • Quality of content
  • Improved quality of design
  • Quality of design
  • Improved editorial & graphic unity
  • Improved quality of production

PROMOTIONAL CONTENT

Sales and marketing materials, including message and branding campaigns and content marketing takes many forms, from print or electronic to a combination of the two.

Advertisement Single Piece (Educational)

Best writing, content, and design of a targeted one-piece promotion for educational purposes. Advertisement must be created by or for an association, not an advertisement submitted by an advertiser to print in an association publication. Submit tear sheet of advertisement, mounted on matboard. When complete, print entry form and attach it to the back of your entry and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Continuity
  • Quality of design
  • Consistency
  • Overall effectiveness

Advertisement Single Piece (Event/Convention)

Best writing, content, and design of a targeted one-piece promotion for event/convention/meeting. Advertisement must be created by or for an association, not an advertisement submitted by an advertiser to print in an association publication. Submit tear sheet of advertisement, mounted on matboard. When complete, print entry form and attach it to the back of your entry and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Continuity
  • Quality of design
  • Consistency
  • Overall effectiveness

Advertisement Single Piece (Membership)

Best writing, content, and design of a targeted one-piece promotion for membership. Advertisement must be created by or for an association, not an advertisement submitted by an advertiser to print in an association publication. Submit tear sheet of advertisement, mounted on matboard. When complete, print entry form and attach it to the back of your entry and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Continuity
  • Quality of design
  • Consistency
  • Overall effectiveness

Advertisement Single Piece (Other)

Best writing, content, and design of a targeted one-piece promotion. Advertisement must be created by or for an association, not an advertisement submitted by an advertiser to print in an association publication. Submit tear sheet of advertisement, mounted on matboard. When complete, print entry form and attach it to the back of your entry and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Continuity
  • Quality of design
  • Consistency
  • Overall effectiveness

Advertising Campaign (Educational)

Best writing, content, and design of a targeted multiple-piece campaign. Advertisements must be created by or for an association, not advertisements submitted by an advertiser to print in an association publication. Entries may be print only or a combination of print and other media. Submit two sets of campaign materials, including URLs for electronic media. Mount print advertising tear sheets on matboard. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Continuity
  • Quality of design
  • Consistency
  • Overall effectiveness

Advertising Campaign (Event/Convention)

Best writing, content and design of a targeted multiple-piece campaign. Advertisements must be created by or for an association, not advertisements submitted by an advertiser to print in an association publication. Entries may be print only or a combination of print and other media. Submit two sets of campaign materials, including URLs for electronic media. Mount print advertising tear sheets on matboard. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Continuity
  • Quality of design
  • Consistency
  • Overall effectiveness

Advertising Campaign (Membership)

Best writing, content and design of a targeted multiple-piece campaign. Advertisements must be created by or for an association, not advertisements submitted by an advertiser to print in an association publication. Entries may be print only or a combination of print and other media. Submit two sets of campaign materials, including URLs for electronic media. Mount print advertising tear sheets on matboard. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Continuity
  • Quality of design
  • Consistency
  • Overall effectiveness

Advertising Campaign (Other)

Best writing, content and design of a targeted multiple-piece campaign. Advertisements must be created by or for an association, not advertisements submitted by an advertiser to print in an association publication. Entries may be print only or a combination of print and other media. Submit two sets of campaign materials, including URLs for electronic media. Mount print advertising tear sheets on matboard. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Continuity
  • Quality of design
  • Consistency
  • Overall effectiveness

Annual Report (Digital)

Best annual report or “year in review” that projects a positive image for the association through well-written and well-organized content, excellent design and well-conceived packaging. The report does not need to include financial information.

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality of content
  • Quality of message
  • Quality of design
  • Editorial & graphic unity
  • Effective use of interactive elements
  • Overall experience
  • Overall effectiveness

Annual Report (Print)

Best annual report or “year in review” that projects a positive image for the association through well-written and well-organized content, excellent design and well-conceived packaging. The report does not need to include financial information. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Continuity
  • Quality of design
  • Consistency
  • Overall effectiveness

Awareness Campaign

A campaign educating intended audience and boosting public awareness about an organization's cause or issue. Required upload of logo, branding, collateral (print, digital, video), metrics.

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality of content
  • Quality of message
  • Quality of design
  • Editorial & graphic unity
  • Effective use of interactive elements
  • Overall experience
  • Overall effectiveness

Brochure (Educational)

Best writing, content, design and overall packaging to deliver a compelling, action-oriented message. Submit two copies of brochure. Submit two copies of brochure. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Quality & effectiveness of message
  • Quality and effectiveness of design
  • Improved editorial & graphic unity
  • Quality of production
  • Overall effectiveness

Brochure (Event/Convention)

Best writing, content, design and overall packaging to deliver a compelling, action-oriented message. Submit two copies of brochure. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Quality & effectiveness of message
  • Quality and effectiveness of design
  • Improved editorial & graphic unity
  • Quality of production
  • Overall effectiveness

Brochure (Membership)

Best writing, content, design and overall packaging to deliver a compelling, action-oriented message. Submit two copies of brochure. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Quality & effectiveness of message
  • Quality and effectiveness of design
  • Improved editorial & graphic unity
  • Quality of production
  • Overall effectiveness

Brochure (Other)

Best writing, content, design and overall packaging to deliver a compelling, action-oriented message. Submit two copies of brochure. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Quality & effectiveness of message
  • Quality and effectiveness of design
  • Improved editorial & graphic unity
  • Quality of production
  • Overall effectiveness

Direct Mail - Campaign (Educational)

Best writing, content and design of a targeted, multiple-piece promotion of any size, designed to be sent through the mail. Submit two sets of campaign materials, including any special mailing envelopes, labeled to show the sequence of the mailings. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Quality & effectiveness of message
  • Quality and effectiveness of design
  • Improved editorial & graphic unity
  • Quality of production
  • Overall effectiveness

Direct Mail - Campaign (Event/Convention)

Best writing, content and design of a targeted, multiple-piece promotion of any size, designed to be sent through the mail. Submit two sets of campaign materials, including any special mailing envelopes, labeled to show the sequence of the mailings. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Quality & effectiveness of message
  • Quality and effectiveness of design
  • Improved editorial & graphic unity
  • Quality of production
  • Overall effectiveness

Direct Mail - Campaign (Membership)

Best writing, content and design of a targeted, multiple-piece promotion of any size, designed to be sent through the mail. Submit two sets of campaign materials, including any special mailing envelopes, labeled to show the sequence of the mailings. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Quality & effectiveness of message
  • Quality and effectiveness of design
  • Improved editorial & graphic unity
  • Quality of production
  • Overall effectiveness

Direct Mail - Campaign (Other)

Best writing, content and design of a targeted, multiple-piece promotion of any size, designed to be sent through the mail. Submit two sets of campaign materials, including any special mailing envelopes, labeled to show the sequence of the mailings. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Quality & effectiveness of message
  • Quality and effectiveness of design
  • Improved editorial & graphic unity
  • Quality of production
  • Overall effectiveness

Direct Mail - Single Piece (Educational)

Best writing, content and design of a targeted, one-piece promotion, with or without a response card, of any size designed to be sent through the mail. Submit two copies of direct mail piece, including any special mailing envelope. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Quality & effectiveness of message
  • Quality and effectiveness of design
  • Improved editorial & graphic unity
  • Quality of production
  • Overall effectiveness

Direct Mail - Single Piece (Event/Convention)

Best writing, content and design of a targeted, one-piece promotion, with or without a response card, of any size designed to be sent through the mail. Submit two copies of direct mail piece, including any special mailing envelope. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Quality & effectiveness of message
  • Quality and effectiveness of design
  • Improved editorial & graphic unity
  • Quality of production
  • Overall effectiveness

Direct Mail - Single Piece (Membership)

Best writing, content and design of a targeted, one-piece promotion, with or without a response card, of any size designed to be sent through the mail. Submit two copies of direct mail piece, including any special mailing envelope. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Quality & effectiveness of message
  • Quality and effectiveness of design
  • Improved editorial & graphic unity
  • Quality of production
  • Overall effectiveness

Direct Mail - Single Piece (Other)

Best writing, content and design of a targeted, one-piece promotion, with or without a response card, of any size designed to be sent through the mail. Submit two copies of direct mail piece, including any special mailing envelope. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Quality & effectiveness of message
  • Quality and effectiveness of design
  • Improved editorial & graphic unity
  • Quality of production
  • Overall effectiveness

Directory, Buyers Guide, or Catalog (Digital)

Best organization, clarity, design and overall packaging of a directory, buyers’ guide or catalog for a membership audience.

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality of content
  • Quality of message
  • Quality of design
  • Editorial & graphic unity
  • Effective use of interactive elements
  • Overall experience
  • Overall effectiveness

Directory, Buyers Guide, or Catalog (Print)

Best organization, clarity, design and overall packaging of a directory, buyers’ guide or catalog for a membership audience. Mail 1 copy. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of writing & copyediting
  • Ease of use
  • Quality of design
  • Editorial & graphic unity
  • Quality of production
  • Overall effectiveness

Infographics

One example of an infographic that clearly and concisely present information, processes or data consistent with the subject matter, target industry and voice of the publication. The example may stand as a series or package or as discrete examples reflecting an overall competency. Entries may include print or digital examples (including static or interactive graphics). Judges will consider the value and relevance of the information provided, the use of the medium, and how one supports the other. Entries should explain the context in which the work was originally delivered and how any public data of third-party data was utilized. Upload 1 PDF.

Judge Criteria

  • Quality of design
  • Creativity and originality
  • Visual impact
  • Editorial & graphic unity
  • Selection of subject matter & theme

Integrated Mixed Media (Educational)

Best campaign launched in 2018 consisting of at least three different communication vehicles (e.g., print publication, social media, website, video or podcast) with a common message, mission or theme. Submit two sets of printed campaign materials, including URLs for electronic media. When complete mail printed materials to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Continuity
  • Quality of design
  • Consistency
  • Overall effectiveness

Integrated Mixed Media (Event/Convention)

Best campaign launched in 2018 consisting of at least three different communication vehicles (e.g., print publication, social media, website, video or podcast) with a common message, mission or theme. Submit two sets of printed campaign materials, including URLs for electronic media. When complete mail printed materials to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Continuity
  • Quality of design
  • Consistency
  • Overall effectiveness

Integrated Mixed Media (Membership)

Best campaign launched in 2018 consisting of at least three different communication vehicles (e.g., print publication, social media, website, video or podcast) with a common message, mission or theme. Submit two sets of printed campaign materials, including URLs for electronic media. When complete mail printed materials to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Continuity
  • Quality of design
  • Consistency
  • Overall effectiveness

Integrated Mixed Media (Other)

Best campaign launched in 2018 consisting of at least three different communication vehicles (e.g., print publication, social media, website, video or podcast) with a common message, mission or theme. Submit two sets of printed campaign materials, including URLs for electronic media. When complete mail printed materials to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Continuity
  • Quality of design
  • Consistency
  • Overall effectiveness

Media Kit (Digital)

Best presentation to advertisers, ad agencies or media buyers evaluated on organization, clarity and results.

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality of content
  • Quality of message
  • Quality of design
  • Editorial & graphic unity
  • Effective use of interactive elements
  • Overall experience
  • Overall effectiveness

Media Kit (Print)

Best presentation to advertisers, ad agencies or media buyers evaluated on organization, clarity and results. Mail-in all materials. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of writing & copyediting
  • Ease of use
  • Quality of design
  • Editorial & graphic unity
  • Quality of production
  • Overall effectiveness

Onsite Convention Daily (Digital)

Best writing, content, design and overall packaging to provide concise, on-site coverage in a clean and easy-to-read format. Submit URLs from two consecutive days where materials can be reviewed.

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality of content
  • Quality of message
  • Quality of design
  • Editorial & graphic unity
  • Effective use of interactive elements
  • Overall experience
  • Overall effectiveness

Onsite Convention Daily (Print)

Best writing, content, design and overall packaging to provide concise, on-site coverage in a clean and easy-to-read format. Submit material from two consecutive days. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of writing & copyediting
  • Quality of content
  • Quality of design
  • Editorial & graphic unity
  • Quality of production

Onsite Convention Program (Digital)

Best program presentation for convention attendees with an easy-to-follow format, comprehensive information and well-conceived design and execution. Submit URLs where materials can be reviewed.

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality of content
  • Quality of message
  • Quality of design
  • Editorial & graphic unity
  • Effective use of interactive elements
  • Overall experience
  • Overall effectiveness

Onsite Convention Program (Print)

Best program presentation for convention attendees with an easy-to-follow format, comprehensive information and well-conceived design and execution. Submit printed material. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality of writing & copyediting
  • Quality of content
  • Quality of design
  • Editorial & graphic unity
  • Quality of production

Rebranding

Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Submit minimum of 3 samples of pre-rebrand (print mail-in or electronic upload). Required PDF of Style Guide, required PDF statement describing the objectives of the project. The statement should be approached as a case study with metrics.

Judge Criteria

  • Improved quality of writing & copyediting
  • Improved quality of content
  • Quality of content
  • Improved quality of design
  • Quality of design
  • Improved editorial & graphic unity
  • Improved quality of production

Pro Bono

Professional work undertaken voluntarily and without payment for an association, non-profit client. Please mail-in or upload all aspect of your pro bono work. This work can be in any of the categories. This category is free to enter, after you entered in at least 1 paid category. Limit 1 entry per company.

Judge Criteria

  • Quality & effectiveness of writing & copyediting
  • Quality of content
  • Quality of message
  • Quality of design
  • Editorial & graphic unity
  • Effective use of interactive elements
  • Overall experience
  • Overall effectiveness

Social Media Campaign (Educational)

Best overall interactivity and functionality in one or more social media platforms (e.g., Facebook, Instagram, LinkedIn, Pinterest, Tumblr, Twitter, YouTube) to promote and build brand and community. Submit PDFs of campaign materials.

Judge Criteria

  • Informs, instructs, entertains
  • Consistently responsive / actively present
  • Creates a sense of community
  • Followers, fans, views
  • Links, video, photos, etc.
  • Writing

Social Media Campaign (Event/Convention)

Best overall interactivity and functionality in one or more social media platforms (e.g., Facebook, Instagram, LinkedIn, Pinterest, Tumblr, Twitter, YouTube) to promote and build brand and community. Submit PDFs of campaign materials.

Judge Criteria

  • Informs, instructs, entertains
  • Consistently responsive / actively present
  • Creates a sense of community
  • Followers, fans, views
  • Links, video, photos, etc.
  • Writing

Social Media Campaign (Membership)

Best overall interactivity and functionality in one or more social media platforms (e.g., Facebook, Instagram, LinkedIn, Pinterest, Tumblr, Twitter, YouTube) to promote and build brand and community. Submit PDFs of campaign materials.

Judge Criteria

  • Informs, instructs, entertains
  • Consistently responsive / actively present
  • Creates a sense of community
  • Followers, fans, views
  • Links, video, photos, etc.
  • Writing

Social Media Campaign (Other)

Best overall interactivity and functionality in one or more social media platforms (e.g., Facebook, Instagram, LinkedIn, Pinterest, Tumblr, Twitter, YouTube) to promote and build brand and community. Submit PDFs of campaign materials.

Judge Criteria

  • Informs, instructs, entertains
  • Consistently responsive / actively present
  • Creates a sense of community
  • Followers, fans, views
  • Links, video, photos, etc.
  • Writing

Special Report (Digital)

Best writing, content, design and overall packaging of a monograph, report or other publication issues on a one-time or annual basis. Special reports are published separately from the association’s magazine, newsletter, newspaper or journal.

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality of content
  • Quality of message
  • Quality of design
  • Editorial & graphic unity
  • Effective use of interactive elements
  • Overall experience
  • Overall effectiveness

Special Report (Print)

Best writing, content, design and overall packaging of a monograph, report or other publication issues on a one-time or annual basis. Special reports are published separately from the association’s magazine, newsletter, newspaper or journal. Submit printed document. When complete, print entry form and attach it to your asset and mail to:

SIIA
Attn: AM&P Excel Awards
1090 Vermont Ave, NW, Sixth Floor
Washington, DC 20005

Judge Criteria

  • Quality & Effectiveness of Writing & Copyediting
  • Quality and effectiveness of content
  • Continuity
  • Quality of design
  • Consistency
  • Overall effectiveness