Tuesday, 9 September

• 17:30 - 19:00
  Welcome Reception

• 8:00
  Registration, Breakfast & Networking

• 9:00 - 9:15
  Welcoming Remarks
  Ken Wasch, President, SIIA
  Ed Keating, VP, Content Division, SIIA

• 9:15 - 10:00
  Keynote
  Hugo Dixon, Editor-in-Chief and Chairman, Breakingviews.com

• 10:00 - 10:30
  Previews
  Innovative and emerging companies present new and groundbreaking products and solutions.
  
  
• SeeNews
• Comintell
• Zen Innovations

• 10:30 - 11:00
  Networking Break

• 11:00 - 12:00
  Copyright 3.0:
  Promote and Monetize Your Content Without Sacrificing Your Rights!
  Web 2.0 has presented an entirely new set of challenges as we deal in a world where user-generated content is the norm and new content delivery schemes are rapidly changing. Mashups, blogs, and RSS feeds, to name a few, are enabling content to be delivered to our desktops in new and unique ways anytime, anywhere. Some content creators are concerned that they are losing exceedingly more control over their content while others welcome the great brand awareness these new content types promote. What rights do the content consumers have to use this content out of the box and what rights do the creators want to exercise more control over? Even technology providers are scratching their heads as to how they can provide world-class solutions to develop and disseminate new forms of content while respecting the rights of content owners. And while copyright still applies its interpretation varies as recent legal activities illustrate.

  Building upon last year's Intellectual Property Panel, this session will cover:

  • Rights challenges and opportunities that have become even more prevalent in the last year
  • Recent legal precedents around the implications of content being so easily shred and repurposed
  • New and emerging technologies and their impact on the content economy

  Moderator:
  Ed Colleran, Senior Director, Rightsholder Relations, Copyright Clearance Center
  Panelists:
  David Mirchin, Partner, Meitar Liquornik Geva & Leshem Brandwein
  Greg Merkle, VP and Creative Director, Dow Jones Enterprise Media Group
  Ammy Vogtlander , Managing Director, BlueInsights
  

• 12:00 - 12:45
  Business Models: Changes or Chimaera (a grotesque product of the imagination)?
  Are business models really changing or are publishers merely adjusting the levers of price and promotion? FT and Elsevier, two large and well known publishers have recently experimented with free to fee and advertising supported initiatives while the New York Times and Wall Street Journal have adjusted the boundaries of their paid walls. This session will focus on the impacts, enablers and implications of these programs.

  Impacts: What impact do these changes have on stakeholders like customers, staff and partners?
  Enablers: What kind of technology is needed to make these programs successful?
  Implications:

  • Which content verticals are more likely to experiment and how do you determine your success measures for major experiments?
  • What time horizon do you need to give major changes?

  Moderator:
  David Worlock, Chief Research Fellow, Outsell Inc.
  Panelists:
  David Craig, Chief Strategy Officer, Thomson Reuters
  Simon Alterman, SVP, Strategy & Business Development, Dow Jones & Company
  Steven Inchcoombe, Managing Director, London, Nature Publishing Group
  Rob Grimshaw, Managing Director, FT.com

• 12:45 - 13:45
  Lunch

• 13:45 - 14:30
  Luncheon Keynote:
  Managing in a Multi-platform World
  Andrew Neil, Magazine Publisher and BBC Broadcaster

  Andrew’s experience in newspapers, magazines, television and internet provides an interesting backdrop as today’s publishers contemplate print, web, mobile as well as new “platforms“ like YouTube and FaceBook. He will provide advice and suggestions as to what may come next and share some commentary on the upcoming US election.

• 14:30 - 15:15
  Monetization of Web 2.0: UGC, Social networking, Blogging
  Social media is the next evolution of the internet, to be sure. But mass global acceptance of so called web 2.0 tools poses more challenges than answers for business. This session will present expert insights on successful ways to harness the power of digital ubiquity and offer real business models with actionable strategies for enterprise and customer-facing solutions.

  Moderated by:
  Robert Andrews Editor, U.K. ContentNext
  Panelists:
  Cindy Krum, Director of New Media Strategies, Blue Moon Works, Inc.
  Edward Griffith, Head of TESconnect, TSL Education

• 15:15 - 15:45
  Networking Break

• 15:45 - 16:15
  Events Affecting the Global Information Industry
  George Beckerman, Managing Director, Washington Office, Marlin & Associates

  The content industry, its customers and its partners are – as ever – dynamic, and we like it this way. Continuous change creates the opportunities and the challenges that spawn creativity and also strengthen enduring brands.

  Since the first Global Information Industry Summit in 2006, we’ve seen accelerating globalization; a dramatic rise of social media in the business world; a continued commitment to improve ‘search’ in our need-to-know, must-have information world; major changes of ownership in leading companies; shifting fortunes of strategic and private equity buyers – and more.

  To help make sense of recent events and emerging trends, George Beckerman of Marlin & Associates will facilitate a "delegate discussion.” Come prepared to weigh in with your ideas, opinions and insights. George is polling attendees at the 2006 Amsterdam and 2007 Berlin Global Information Industry Symposia and registrants for the 2008 Symposium and he will open this session with a pithy summary of results.

• 16:15 - 17:00
  Business Roundtable Discussion
  

  Global Information Industry Summit Roundtables
  SIIA conferences are valued for the networking and business development that occur during and after the meetings. The Global Information Industry Summit Roundtables are designed to give attendees a chance to meet and discuss critical issues raised during the conference with their fellow delegates.  Attendees may register for one of the following three topics:

  Challenges & Opportunities in the Movement to 21st Century Learning
  This Roundtable Session will provide participants with a venue to discuss the challenges and opportunities of transforming education from a traditional industrial model to a more dynamic 21st century model which advocates wrapping core curriculum around a new set of skills, such as collaboration, innovative, communication and creativity.  Ms. Hurley will open the session with a five-minute video entitled, “Learning to Change/Changing to Learn.”  

  This video was produced by the Pearson Foundation in partnership with the Consortium of School Networking and it shares the views of an international panel of key educators and thought leaders. Together, their voices document the need for all educational stakeholders to develop contemporary classroom practices that incorporate technology to individualize and maximize student learning. 

  After the video, Ms. Hurley will lead a roundtable session on the changes taking places around the world to prepare students for the rapidly emerging global economy of the 21st century.

  Moderated by:
  Kathy Hurley, SVP, Strategic Partnership, Pearson

  Breaking the Commoditization Trap: New Ways to Monetize Content to Build Lasting Value
  As content becomes increasingly commoditized, publishers are searching for new ways to monetize content assets in a way that builds lasting value. In this roundtable discussion, Vincent Henderson of Innodata Isogen will lead a discussion with publishers and information services firms to find out how they are using new to create new relationships between content assets and generate additional revenue streams at lower costs.

  The roundtable discussion will also explore how organizations can adopt strategies that help them move from a traditional publishing environment to a more agile next-generation platform, while avoiding the temptation to let short-term pressures derail the long-term benefits of this new approach.

  Moderated by:
  Vincent Henderson, VP, Publishing Practice, Innodata Isogen

  Copyright 3.0: Part Deux
  Intellectual Property and Copyright sessions at SIIA conferences consistently generate the most discussion and debate.  To make sure we get all the questions aired this year, the participants of the Copyright 3.0 panel will join with interested delegates to further explore the tension between monetization and rights.

  This session will be led by David Mirchin, a partner at the Israeli law firm of Meitar, Liquornik, Geva & Leshem Brandwein.  Prior to joining his present firm David had worked in the United States as VP and General Counsel at Silver Platter  (where he also chaired SIIA's IP committee) and adjunct professor of internet law at Boston College Law School and as an attorney at McDermott Will & Emery and Mintz Levin.

  Join David and the rest of the morning’s panelists for a rousing conclusion to Copyright 3.0.

  Moderated by:
  David Mirchin, Partner, Meitar Liquornik Geva & Leshem Brandwein

• 17:00 - 18:30
  Networking Reception

• 8:00
  Registration, Breakfast & Networking

• 9:00 - 9:45
  Keynote:
  Fortifying Portals with Brand Identity and Customer Allegiance
  Colin Hughes, Managing Director, The Guardian Professional

  The Guardian has been at the forefront of creating digital content portals for its readership and building a strong sense of brand identity and customer allegiance to the newspaper’s digital output. Colin Hughes will articulate the challenges facing the newspaper industry, and share the solutions that the Guardian is pursuing in order to grow its business base in the future.

• 9:45 - 10:15
  Content Market in India
  Hear examples of how innovative, game-changing approaches in India have unintended consequences - you can reach new customer segments, increase revenue and impact the economy.

  Panelists:
  Seeraj Katoch, Head - Alliances, HT Media Ltd.
  Amit Mehra, Managing Director, Reuters Market Light, Thomson Reuters

• 10:15 - 10:45
  Previews
  Innovative and emerging companies present new and groundbreaking products and solutions.
  
  
• Netemic
• Brainloop AG
• Silobreaker Ltd.

• 10:45 - 11:15
  Networking Break

• 11:15 - 11:45
  Content Market in Eastern Europe
  Rolv Eide, CEO, Wolters Kluwer Legal, Tax & Regulatory Europe
  This session presents an overview of the content world in Eastern Europe. It focuses on a description of the market and looks at requirements for doing business in the region. Issues and barriers to entry are outlined, and a case study presents a success story. The session concludes with recommendations for content and content technology companies considering entering the Eastern European market.

• 11:45 - 12:15
  Navigating Information Content in China
  Joachim C. Bartels, Chairman, Intrepid Explorers, Inc.
  China’s content industry is becoming as dynamic and innovative as its Western counterparts Thanks in part to China’s investing public which has become enamored by b2b digital media and e-commerce platforms driving their share prices to speculative levels not seen in Western financial markets. However, when outsiders contemplate entering China’s content market they will quickly experience the challenging nature of a tough regulatory regime, social and cultural aspects as well as an imperfect legal and business infrastructure. In addition information technology is driving change which keeps these key aspects constantly in motion, therefore the rule of today may no longer the be rule of tomorrow. Navigating information content in China therefore requires specific skills and experience, reliable local partners, and above all stamina. It is not a market for the faint hearted or for those seeking quick financial gains. Joachim C. Bartels will discuss success the regulatory, economic, socio-cultural and technology factors which impact a content business in China.

• 12:15 - 13:00
  What Happens when Digital Natives Grow Up to be Knowledge Workers?
  We've seen how publishers have enhanced their online products to embrace the interactive, collaborative tools that are Web 2.0. A recent British Library study drew some surprising conclusions about the ability of members of the so-called Google Generation to navigate a knowledge space to find information. What is clear is that digital natives have a different way of accessing and using information and they will bring that perspective as they enter the workforce. What are publishers doing to prepare for those digital natives as the next generation of knowledge workers? In this session we'll hear about the skills and work habits of digital natives, and how companies are adapting their processes to support changes in the make-up of their workforce.

  Moderator:
  Stephen Cohen, Principal Consultant, Media & Entertainment Consulting Group, Satyam Computer Services
  Panelists:
  Abhirama Krishna, Global Business Director, Satyam School of Leadership
  David Nicholas, Director, School of Library, Archive and Information Studies and UCL
  Iain Simpson, Head of Commercial Insights & Digital MarketingHead , BDO Stoy Hayward LLP
  

• 13:00 - 14:00
  Lunch

• 14:00 - 14:45
  The Monetization Potential of Future Search Technologies
  

  Search is all about finding all the right information, and preferably only the right information and this distinction is critical for the content business.   Publishers are using every search technology and trick of the trade to ensure that customers have full access to content, whether subscription-based, pay per article/use, freely available, etc..  

  The session looks at both practical, but innovative, ways of monetizing search technology today, and also incorporates some suggestions for forthcoming attractions in search aimed at monetization.  Topics include:

  • What are the 'Hot' areas for content providers, which will lead to increased monetization of content?
    
  • Are their implications for adding context to different types of “content” like articles, web site searches, or advertisements?
  • How does monetization beyond the browser into the mobile device and beyond impact publishers?
  • What do these trends mean for content and solution providers?
  
  Moderator:
  Kate Noerr, CEO, MuseGlobal
  
  Panelists:
  Diane Burley, Industry Specialist, Nstein Technologies
  Christian Herzog, EVP/ GM Life Sciences, Collexis Holdings, Inc.
  Marjorie M.K. Hlava, President & Chairman, Access Innovations Inc.
  Jim Lee, Group Publisher, Haymarket Media Group

• 14:45 - 15:30
  Waterfall to Agile: What Does it Take?
  'Agility' is the new watchword for businesses today. Agile product development can help companies get products to market faster and at lower cost; in these highly competitive times that is an important key to success. Everyone talks agile product development but what does it really mean to change the way products are developed? In this session, Publishers will present case studies of their experiences in moving from a traditional product development process to an agile process. Learn what was successful and what was challenging; how did roles and responsibilities change, and ultimately why it was a good thing to do.

  Moderator:
  David Kellogg, President and CEO, Mark Logic
  Panelists:
  Isaac Sacolick, VP, Technology, BusinessWeek.com
  Elizabeth Psihos, VP, Technology, Thomson Reuters

• 15:30 - 16:15
  Endnote
  Pierre Louette, CEO Agence France Presse

• 16:15 - 17:30
  Farewell Reception