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SCHEDULE
The following schedule is currently being finalized and is subject to change. Panelists and speakers will be added to the schedule as they are confirmed. If you are interested in submitting a suggestion for a potential speaker, please contact Jeff Cutler at jcutler@siia.net.
Tuesday, February 1, 2005
7:00 - 8:15 am
Registration & Continental Breakfast
8:15 - 8:30 am
Welcome Remarks
Ken Wasch
President, SIIA
Jeff Cutler
General Manager, Content Division, SIIA
 8:30 - 9:00 am
Opening Keynote Address
Michael Wolff
Columnist, Vanity Fair
Michael Wolff's columns have been nominated for the National Magazine Award in each of the last three years and have won the award twice. Since early 2004 his column has appeared in Vanity Fair. For six years, his column, "This Media Life," anchored New York Magazine where it became one of the most influential and widely-read commentaries about media and culture. He has also written extensively about politics and gained international recognition for his dispatches from the Persian Gulf during the Iraq War. He appears regularly as a guest commentator on numerous national television shows. He has been profiled in The Wall Street Journal, The Washington Post, New York Magazine, The New York Times and was the subject of a recent cover story in The New Republic.
introduced by Patrick Spain, CEO, HighBeam Reseach, LLC
9:00 - 10:15 am
How Can Information Companies
Fund Growth
Pent up demand by buyers and investors after the recent recession, combined with a gradual increase in owners looking for liquidity or for growth capital has fueled a marked increase this year in M&A and other forms of corporate finance activity. Lenders seem to be lending again, VCs and private equity firms are spending again, and corporations are buying. Even the IPO market seems to be showing signs of life. At the same time it seems to be a new world out there. To provide guidance, we have assembled a panel of executives from companies that have, or are contemplating these types of activities. Come and learn what hurdles they are navigating on the path to growth through outside funding and hear the banker's perspectives as well. Listen as they address topics such as: - How have the rules changed?
- Is debt really available for mid-sized information or technology companies? (At what cost?)
- Is an IPO in my future? Can I take my company private?
- How much equity will you have to give up to get VC money...How much can you take off the table and how much must stay in the company?
- How can you determine fair value
10:15 am - 10:45 am
Morning Break
10:45 - 12:00 pm
Alternative Business Models Driven by technology and distribution, information companies increasingly are seeking new market opportunities by re-packaging and re-pricing information for different markets. The internet has increased opportunities to sell content using a variety of business models, including membership, subscriptions, pay-per-view, advertising, and hybrid models tailored to different audiences. Some emerging information companies have bypassed publishing and are instead packaging and selling live human expertise. Come hear this panel of senior executives from information companies discuss the emergence of these new business models - or how they are pioneering new ones. Topics discussed will include: - How such changes represent threats as well as opportunities, especially for established players that are strongly wedded to traditional business models.
- How executing these models requires a sophisticated understanding of one's market as well as the infrastructure to package, price, deliver and service information in different forms to different users.
- How to move forward with a business model when the economics of these emerging business models are not yet well understood.
12:00 - 12:45 pm
Networking Lunch
 12:45 - 1:30 pm
Luncheon Keynote Address
Deborah Platt Majoras
Chairman, Federal Trade Commission (FTC)
Deborah Platt Majoras was sworn in on August 16, 2004, as Chairman of the Federal Trade Commission. Majoras joined the FTC from Jones Day in Washington, DC, where she served as a partner in the firm’s antitrust section. While at Jones Day, she worked on a variety of antitrust counseling and civil and criminal litigation matters, including mergers and acquisitions, monopolization, price-fixing, distribution issues, and governmental investigations. Majoras also was a member of the firm’s technology issues practice and has participated in a variety of non-antitrust commercial disputes and criminal cases, including fraud, securities violations, and employment discrimination.
introduced by Wilma Jordan, Founder & CEO, The Jordan, Edmiston Group, Inc.
1:30- 2:45 pm
Impact of Search Engines
on Publishing Industry The major search engines of the open Web have emerged as key portals and catalysts for accessing business oriented content from major database publishers, news organizations and trade-oriented publishing sources. In some ways search engines have been very beneficial to these premium publishers, exposing nuts and bolts content to their core audiences via search results and contextual ads that might otherwise go unnoticed. But in other ways open Web search engines have forced primary and secondary publishers to work much harder to get their high-value content noticed in a highly competitive battle for search results supremacy. The rapid success of Google News and its imitators has demonstrated that having just a great purpose-built destination Web site for your content is no longer good enough when the search results themselves have become a destination for a wider range of purposes. This panel of executives are pioneering ways to use search to their, or their client's advantage. Come hear them discuss: - The techniques that leading publishers of business-oriented content are using to increase revenues using today's Web search engines
- How search-based contextual advertising can be used by publishers effectively
- How search engine optimization and marketing techniques help publishers get noticed more effectively
- How major publishers expect to be using Web search engines to penetrate institutional users of business content
2:45 - 3:15 pm
Afternoon Break
3:15 pm - 4:30 pm
CEOs Look Ahead:
Strategies in the Age of
Google, Ipod and Tivo Hockey great Wayne Gretsky said he was successful because 'I go where the puck will be.' Leaders from the information industry' best known companies will probe technology and market changes -and to see where the 'buck' will be. Hot topics include: - Resurgence of the internet: winners and losers as the wave continues?
- The Google phenomenon-partner or competitor?
- The Ipod-model for content strategy?
- Business models in the era of spyware, spam, and piracy?
- Geopolitical outlook: market realities of the second Bush term
- Evolution of advertising in a Tivo world?
- Traditional information publishing the new world of small, mobile and always-on technology?
4:30 - 5:30 pm
Deal Making Session
The Deal Making Session is designed to give attendees a chance to tell everyone what types of contacts and alliances they are looking to make at the Summit. This is how you'll know who you want to meet, and everyone will know they want to meet you.
All conference registrants will be able to submit their name, company, alliance interests and photo online before the conference. This information will be available to other registrants prior to the Summit to help facilitate networking before the Summit even begins and to maximize it during and after the Summit. It will also be available at the Summit in a printed directory. Registrants will also have the option to sign up online on a first-come basis to present their business development interests at the podium during the Session.
At the Session, the first 50 individuals who have signed up in advance will have 60 seconds to present their alliance interests at the podium. All attendees who do not present at the podium will have 10 seconds to state their name and company to the group at the end of the Session.
Moderator:
Peter Marx
President, Legal Insight Media, Inc.
5:00 - 6:30 pm
Networking Cocktail Reception
Wednesday, February 2, 2005
7:00 - 9:00 am
Continental Breakfast, Networking & Registration
9:00 - 10:15 am
Walking the Tight Rope:
Balancing Publishing Revenue Channels in the Online Circus Publishers and channel distributors are in the process of transforming their businesses and business models while still maintaining older, often print-based revenue models. This session will feature companies who have walked the highwire of achieving incremental growth from new revenue streams that build a more balanced revenue base, while minimizing cannibalization of the proven old models that still continue to serve them and their customers well. Come hear both large and small publishers discuss: - How they decided and prioritized which of their content assets to migrate online
- How they maintain the balance between their successful print publications and their nascent internet services
- How they managed the organizational changes to get their editorial teams to accept and ultimately embrace the move online
10:15 - 10:45 am
Morning Break
10:45 - 12:00 pm
Welcome to My World:
The Customers' Reality Growth is IN, hunkering down to survive is OUT. Companies and individuals are again open to investing in information and the technology that makes it work for them. But along with the buzz has come the flood of buzzwords: RSS, XML/XBRL/XMRL, Contextual, BlueTooth, Blogs and Wikis. Other IIS panels are evaluating whether and where the revenue money is to be made and found. This panel looks at the receiving end, the people who write the checks, and asks, If we build it, will they come? Our plugged-in moderator and a connected industry analyst will sit down with content buying executives from the customer side of the growth equation and dig under the platitudes to engage them on a potential 2005 content shopping list while asking them: - What content successes does YOUR bonus depend on this year?
- What are your divisions and departments demanding from you and what's not on the list?
- What hot industry items are just overblown fads that will not deliver value and will not get your money anytime soon?
- What will your CFO NEVER let you buy?
12:00 - 1:00 pm
Networking Lunch
 1:00 - 1:30 pm
Luncheon Keynote Address
Halsey Minor
CEO, Chairman of the Board and Founder,
GrandCentral Communications
In 1999, Halsey Minor became convinced that enterprise applications would be delivered on demand. With that vision in mind he became a founding investor in salesforce.com, the world's leading provider of On Demand CRM. In the spring of 2000, he started Grand Central Communications, the leading provider of Integration On Demand solutions which dramatically increases the success, and eliminates the risk of business integration, providing a better alternative to complicated, lengthy, and expensive traditional software deployments. A veteran entrepreneur, Minor founded CNET Networks in 1992 and as Chairman and CEO built CNET into one of the world's leading new media companies, recognized around the globe as the trusted source of information related to computers and technology. In 1998, CNET Networks became one of a handful of profitable Internet companies and, in May 1999, was named to the NASDAQ 100. In February 2000, Minor delegated his daily responsibilities as CEO, and in November 2000 he became CNET's Chairman Emeritus.
introduced by Clare Hart, CEO, Factiva
1:30 - 2:45 pm
Leveraging and Extending your Content
to Accelerate Growth Successful information companies drive revenue and increase the value of their content assets by continuously enhancing their content resources and constantly developing new applications and routes to market. The goal of this session is to illustrate the diversity of content-driven strategies for accelerating growth and increasing the value of information businesses, including: - Leveraging content assets and know-how in international markets
- Using persistent identifiers and content linking strategies
- Monetizing metadata development
- Shaping content offerings to different customers' needs
- Insinuating content within customer workflows
2:45 - 3:15 pm
Afternoon Break
3:15 - 4:30 pm
New Content Tools -
What's Hot, What's Not? Technology is changing the balance of power in the publishing industry increasingly in favor of the individuals and institutions using new technologies to find, organize and publish content - changing not only delivery channels and techniques but oftentimes the fundamental value equations that content vendors try to deliver to their clients. This panel of leading industry analysts and media figures will explore these questions to help SIIA members and conference attendees understand how these new content-related technologies are critical to their current and future success. The panel will highlight and answer: - The key technologies emerging in today's marketplace and comment on the specific companies offering solutions within each on these areas.
- Which tools and technologies hold out the most promise for adding additional value to content today?
- How quickly should content vendors move to adapt these new technologies?
- What implications do these technologies have for today's publishing and distribution business models?
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