An Interview with Tad Smith, CEO, Reed Business Information
Hal Espo, President of Contextual Connections, LLC was on deck to interview Tad Smith, CEO of Reed Business Information. Tad sees RBI as a fun place to work, great properties, number one brands, whether it’s deep and interesting information or glossy stuff like Oscars. Tad sees great growth in online but print is in gentle decline, “we’ll see how it goes.” Number one priority for RBI is to protect and manage print decline, get out of it what they can, then accelerating online revenue, make acquisitions that bear fruit and finally migrating the portfolio to more profitable sectors and businesses. Hal asks about the new “e” division, back to the future, perhaps, but what’s the plan? Tad: the first e-division Tad ran in 2001, disbanded quickly, sees it as a good experiment for the foreseeable future, but they are still experimenting with form.