SCHEDULE
(print-friendly schedule)
Monday, January 29, 2007
12:30 - 6:00 pm
SIIA Previews
Sponsored and hosted by CIBC World Markets, 300 Madison Avenue, New York
Tuesday, January 30, 2007
7:30 - 8:15 am
Registration & Continental Breakfast
8:15 - 8:30 am
Opening Remarks
Ken Wasch,
President, SIIA
Ed Keating, Vice President, Content Division, SIIA
Wilma Jordan, Founder and Chief Executive Officer, The Jordan, Edmiston Group, Inc. (JEGI) and IIS Event co-chair
8:30 - 9:15 am
Opening Keynote
Ann S. Moore
Chairman and Chief Executive Officer, Time Inc.
Ann Moore was appointed Chairman and Chief Executive Officer of Time Inc. in July 2002. In this position, Moore oversees the world’s leading magazine company. Time Inc. publishes approximately 150 magazines, which are read more than 300 million times worldwide on a monthly basis, and account for nearly a quarter of total advertising revenues of U.S. consumer magazines. Before assuming her current position, Moore served as executive vice president of Time Inc. since June 2001, responsible for the business and development operations for several of the most popular consumer magazines in publishing—Time, People, In Style, People en Español, Real Simple and The Parenting Group. In addition, she managed the consumer marketing division of Time Inc. Moore joined Time Inc. in 1978 as a corporate financial analyst and subsequently served in key executive positions at Sports Illustrated, Fortune, Money and Discover magazines. She was the founding publisher of Sports Illustrated for Kids in 1989, until going to People as its publisher in July 1991. She was named president of People in 1993.
9:15 - 10:00 am
Panel:
Traditional Content v. User-Generated Content - Playing to Win in Business Information
User-generated media is gaining in popularity for business information and is threatening to eclipse traditional business media and subscription databases as key sources. But user content is far from perfect - and far from dislodging many publishers continue to wrestle with how to position the virtues of user-generated media against the strengths of traditional outlets. When are the qualities of business content from users clearly outweighing mainstream sources and how should publishers position themselves against user-generated sources? When does it pay to outdo user content with more investments in traditional editorial sources and when does it make sense to invite users to the table? This panel will look at:
Key issues:
- The strengths and weaknesses of user-generated media in business information
- How users can help to build content quality - or hinder it
- When does it pay to develop your own user-generated media
- How can business partnerships create effective channels for user-generated media in traditional outlets - and vice versa?
- When does it pay to ask for money for user-generated media and when does it pay to keep the conversation going for free or via ad support?
10:00 - 10:30 am
Networking Break
10:30 - 11:15 am
Whose Content Is It, Anyway? (Point/Counterpoint)
Are copyright protections absolute - or should they be flexible? How much control does a copyright owner really have in a world where digital content can so easily be downloaded and distributed? Publishers argue they need to extract value from intellectual property to fund its creation. Creative Commons advocates "a best-of-both-worlds way to protect... works while encouraging certain uses of them — to declare 'some rights reserved'." Hear both sides, and the business issues raised by the movement to liberate content.
11:15 am - 12:00 pm
Panel:
Vanishing Icons
Economic forces are dismantling established players and unsteadying others as segments of our industry are pressured in expected and unexpected ways. The dismantling of Knight Ridder, privatization of VNU and the sale of family stock at Forbes represent but a few examples of how companies have fared. What is happening in the market that is forcing companies to change? Which industry sectors will be invested in or divested from? Which business models do companies need to embrace for continued economic growth? Our panel of industry experts from the consulting and investment community will share their points of view on these economic forces and how they will impact your companies.
12:00 - 1:00 pm
Lunch
1:00 - 1:45 pm
Luncheon Keynote
Richard Zannino
CEO, Dow Jones & Company
Richard Zannino is chief executive officer of Dow Jones & Company and a member of the Company's board of directors since Feb. 1, 2006. Reporting to the board, Mr. Zannino directly or indirectly manages all the Company's business units and staff departments. From July 2002 until his current appointment, Mr. Zannino was executive vice president and chief operating officer of Dow Jones and a member of the Company's executive committee. All operating units of the Company reported to him, as did technology, and corporate marketing. The finance, strategy and human resources operations reported jointly to Mr. Zannino and Peter R. Kann, chairman of Dow Jones. During this period, Mr. Zannino sat on the boards of the Company's Smart Money and Factiva joint ventures. Mr. Zannino joined Dow Jones as chief financial officer in February 2001. He led the Company's finance, strategic planning, investor relations and technology activities, and had oversight of Barron's.
1:45 - 2:45 pm
Panel:
Corporate Web 2.0 / What are the Opportunities in the B2B Space?
Listen to executives share their company's experiences using the web as an application platform. Hear about the real challenges and advantages to building applications quickly and effectively on the web. How did they position themselves in a world in which users are defining the integration platforms needed to solve business problems?
2:45 - 3:15 pm
Networking Break
3:15 - 4:00 pm
Briefing
Peggy White, General Manager, Yahoo! Finance
Interview by David Worlock, Chairman and Founder, Electronic Publishing Services
4:00 - 5:00 pm
CEOs Outlook:
New Tools, New Rules—Gaining from the Digital Upheaval as the Net Reaches Critical Mass
The new devices and software tools of the Web 2.0 have spawned an entirely new information culture and infrastructure. The convergence is radically changing the way you can use information technology to run your business or serve your customers.
The tools of the teenager-- blogs, wikis, pods, metasearch, virtual worlds-- are invading the business marketplace. They are changing the information habits of users-- just as PCs and LANs upended legacy systems. They are eroding the power of the Wintel duopoly. And creating bold new competitors in record time.
Industry executives representing media, technology, finance and journalism will square off to debate the following issues:
- How will the new technologies change the marketplace?
- Is the Wintel colossus in trouble?
- Where is the convergence headed?
- What future products and services does it make possible?
- What does it mean to business models?
- What's a CEO to do?
5:00 pm -
Reception
Wednesday January 31, 2007
7:30 - 8:30 am
Registration
8:30 - 9:15 am
Keynote Conversation
Tad Smith, CEO, Reed Business Information
interviewed by Hal Espo, President, Contextual Connections, LLC
Tad Smith is Chief Executive Officer of Reed Business Information (Reed), the New York City-based division of Reed Elsevier Group plc. Reed is a leading business information company in North America. Among its nearly 100 publications and websites are leading franchises including Variety, Publishers Weekly, Interior Design, Furniture Today, Broadcasting & Cable, Wireless Week, Restaurants & Institutions, and EDN. Reed is also a leading provider of data and market research information through Reed Construction Data, RS Means, First Source, Instat, and Marketcast. Tad is also Professor (Adjunct) at the Stern School of Business at New York University, where he teaches the highly rated corporate finance and strategy course on entertainment, media, and technology companies.
9:15 - 10:00 am
Panel:
Vertical Search, Is it Really the Next Big Thing?
Over the last couple of years, vertical search was touted as the next great thing in the search experience and as the next big gold rush. Has the expectation become reality? Has the promise of significant revenue come to fruition?
Learn from experts in the vertical search arena about how well this approach to search is working:
- Has vertical search created new revenue opportunity or cannibalized existing revenue streams?
- Has it really been a better user experience?
- What are ways of increasing revenues to create a profitable business model?
- What are Google and Yahoo doing about vertical search?
10:00 - 10:30 am
Networking Break
10:30 - 11:15 am
Panel:
Advertising and PR for Everyone: Who is Winning the Race for Marketing Dollars?
As corporations begin to recognize the full power of online communications to reach audiences with their marketing messages many are using their own publishing tools to reach those audiences instead of relying solely on media outlets. From corporate weblogs to viral videos to slick interactive Web sites corporate marketing they're beginning to see powerful results from direct marketing communications - and more cost-effective returns from auction-based contextual ads. Some retailers are even learning how to leverage their own strong destination sites for ad revenues, further diluting the value of traditional publishing channels for getting out marketing messages. As venues for ads become more dispersed and more corporations build relationships directly with audiences, is the traditional media model based on brand advertising sustainable as a high-margin business?
Key issues:
- Getting the message out - GM uses its own weblog to talk back to negative coverage in NYT
- Using online videos edited by users to build product enthusiasm
- Home Depot selling brand ads on its own retail site
- Boeing building an immersive experience for the DreamLiner - an on-demand seductive experience
- IndustryBrains targeting contextual ads - small and medium businesses opting for online ads through ad networks (Forrester Research study)
11:15 am - 12:00 pm
Interview / Briefing
Steve Rubel, Senior Vice President, Edelman
12:00 - 1:00 pm
Lunch
1:00 - 1:45 pm
Luncheon Keynote
Paul J. Cosgrave
Commissioner of the Department of Information Technology
and Telecommunications, City of New York
Paul J. Cosgrave was appointed Commissioner of the Department of Information Technology and Telecommunications (DoITT) by Mayor Michael R. Bloomberg on June 14, 2006. Throughout his more than 30 years of experience in both the public and private sectors, Commissioner Cosgrave has devoted his career to using the power of technology to make people and the organizations they serve more effective. At DoITT, Commissioner Cosgrave is committed to ensuring that City services are accessible to all New Yorkers. Among his initial goals are to establish a new Citywide IT strategy and to enhance DoITT's standing as a leader in IT security. To achieve this, the Commissioner is focusing first and foremost on the reliability of City systems, along with their flexibility, efficiency and standardization,
Prior to his appointment, Commissioner Cosgrave served as the Executive Vice President for Crown Consulting, Inc., where he directed an Enterprise Architecture team to design the overall structure of the Next Generation Air Transportation System for the Federal Aviation Administration. From 1998 to 2001, he served as Chief Information Officer at the Internal Revenue Service (IRS), an organization with an annual budget of $1.6 billion and a staff of 7,900, where he led a major restructuring and centralization of information systems.
1:45 - 2:30 pm
Multimedia Monetization: Business Models in a Broadband World
The Web is quickly moving from a text-based medium towards a multimedia one. Traditional publishers and broadcasters, established Web properties, and a new breed of user-generated content networks are all looking for ways to monetize online video and audio. This session will address opportunities for generating revenue in a broadband world. In a panel format, we'll hear real life experiences and best practices from representatives of leading companies. The panel will address these, and other, issues:
- Evaluating micro-payment, subscription and advertising models
- Exploring Web and non-Web distribution opportunities
- Understanding costs associated with producing multimedia content
- Defining the role of video and audio on text-based sites
2:30 - 3:15 pm
Interview:
Transitioning Traditional Business Magazines
to Digital Publishing
Vivek Shah, President, Digital Publishing ,Time Inc. Business Finance Network
Jim Spanfeller, President & CEO,Forbes.com
interviewed by Staci Kramer, Executive Editor, paidcontent.org
Staci Kramer will conduct a lively and interesting discussion about merging print magazines with online web sites like from Forbes and Time and how to leverage print to the online world.
3:15 - 4:00 pm
The Evolving Publisher:
How Publishers are Extending Themselves Beyond Traditional Products and Services
Publishers today are looking beyond their traditional products and services to develop new revenue streams. Whether it is leveraging their investment in internal systems to provide a platform to their clients or a service (taxonomy development) that helps add value to their clients content, the range of potential services and products is endless. This begs the question: "What is a publishers today?" This panel will explore the following questions:
- Are publishers looking to blur the line between publisher and vendor or are the new services and products a natural extension and evolution of their business?
- Are these products and services experiments or strategic direction or both?
- Can they succeed at providing non-traditional services and products when cultural barriers may exist?
- How can a publisher develop these new revenue streams without competing against vendors who service them?
- Is leveraging internal systems to service outside customers a good thing?
4:00 pm -
Conference Concludes
PLATINUM
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