January 30, 2008
7:30 - 8:15 am
Registration & Continental Breakfast
8:15 - 8:30 am
Opening Remarks
Ken Wasch, President, SIIA
Ed Keating, VP, Content Division, SIIA
8:30 - 9:00 am
Briefing: Survey Research Results
Ed Keating, VP, Content Division, SIIA
The conference will open with the results of an industry survey focusing on the challenge of implementing Web 2.0 solutions in the B2B space.
9:00 - 9:45 am
Opening Keynote
Tom Glocer, CEO, Reuters
Tom Glocer joined Reuters Group in New York in 1993 as VP and Deputy Counsel, Reuters America and was appointed EVP and General Counsel, Reuters America Holdings in 1995. In 1997 he was appointed CEO, Reuters Latin America, with responsibility for Reuters operations in Central and South America. In February 2000 he was appointed CEO, Reuters Information.
He was appointed to the Reuters Board in June 2000 and became Chief Executive of Reuters Group PLC in July 2001.
Glocer is active in a variety of industry and civic organizations on both sides of the Atlantic. He is a member of the International Advisory Board of British American Business Inc., the Advisory Board of the Judge Institute of Management at Cambridge University, the European Business Leaders Council, the Corporate Advisory Board of Tate Britain and the Madison Council of the Library of Congress. Glocer is active in several public education initiatives in New York City and London.
9:45 - 10:45 am
After the Froth:
How the Financial Markets Will Affect Information Companies
Information companies large and small have been going through a cycle of active investment and M&A activity over the past 24 months. Strategic buyers as well as private equity firms have pushed valuations to high levels, and caused an unprecedented level of industry consolidation. This cycle raises questions for many types of players. Has the boom given information entrepreneurs an inflated sense of their value and their ability to raise capital? Will private equity firms be able to justify the high prices they have paid? What steps should information companies take to ensure that they maximize the value of their acquisitions? How do the economics of new information companies that don't carry the baggage of older media companies affect their capital needs? What are the potential advantages of taking information companies private and removing the pressure created by public markets to show short term results? How, if at all, does M&A activity, industry consolidation, and privatization serve the interests of customers?
10:45 - 11:15 am
Networking Break
11:15 - 12:00 pm
Executive Facetime Interview
Caroline H. Little, CEO and Publisher, Washingtonpost.Newsweek Interactive
interviewed by Hal Espo, President, Contextual Connections, LLC
12:00 - 1:00 pm
Lunch
1:00 - 1:45 pm
Luncheon Keynote
Andrew Keen, Author, The Cult of the Amateur: How Today's Internet is Killing Our Culture
The San Francisco Chronicle recently wrote that "every good movement needs a contrarian. Web 2.0 has Andrew Keen." Andrew is indeed the leading contemporary critic of the Internet.
Andrew hasn't always been a contrarian. In the mid Nineties, he was a member of the pioneering generation of Silicon Valley visionaries who first "got" the Internet. He founded Audiocafe.com in 1995, and, securing significant investment from Intel and SAP, established it as one of the most highly trafficked websites of the late Nineties. As the Chief Executive of Audiocafe.com, Andrew became a Silicon Valley celebrity. He spoke regularly on the digital media circuit and was featured and quoted in many newspapers and magazines including Esquire, The Industry Standard, Business Week, Wired, the Wall Street Journal and The London Guardian. In 2000, Andrew produced "MB5: The Festival for New Media Visionaries," a futurist show featuring some of Silicon Valley's leading pundits. Since then, he has held senior management positions at a number of venture capital backed start-ups including Pulse, Santa Cruz Networks and Pure Depth. Andrew is currently the Founder and Chief Executive of afterTV LLC, a firm that helps marketers optimize their brand desirability in the post-TV consumer landscape.
1:45- 2:45 pm
B2B Social Networking:
Content Provider Strategies
The excitement of consumer social networking phenomena/platforms like Facebook, MySpace, and YouTube has the attention of B2B media and information providers. How important is social networking within the ecosystem that also includes user-mediated and user-generated content for professional providers of consequential content to businesspeople and professionals? Does this "Web 2.0" attribute represent a fresh opportunity for established, trusted B2B media and information providers to capture more share of new value creation in digital content? Join us for a discussion of how leading publishers are using social networking to reach new audiences, increase engagement and loyalty, create new ad inventory, and help drive profitable growth.
2:45- 3:15 pm
Networking Break
3:15 - 4:15 pm
Search as an Editorial Tool:
New Forms of High-Value Content Aggregation
As the search engine marketplace consolidates there are new ways of looking at content that go beyond traditional search engine technologies into forms and formats that place more emphasis on enabling editorial capabilities and complete content products. Yesterday's search results page is becoming one of many filtered feeds that support today's mined analytics, rich editorial output and on-the-fly aggregation tools. How do search technologies create marketable content value today - and how do more valuable content products get built using search technologies?
4:15 - 5:15 pm
CEOs Outlook:
The Tipping Point Are the New Media Overturning the Old? Or Will the Old Own the New?"
With presidential debates on YouTube, bloggers on NBC and Facebook as the networking platform of choice, new media is marching into new spaces. At the same time, "old" media are morphing the new ones into hard-nosed business models. Witness Fox with MySpace. Will the old moguls own the new?
5:15 pm - 6:45 pm
Networking Reception
January 31, 2008
7:30 - 8:30 am
Registration
8:30 - 9:15 am
Opening Keynote
Gordon Crovitz, Former Publisher, The Wall Street Journal and Former EVP, Dow Jones & Company
L. Gordon Crovitz is Publisher, The Wall Street Journal, EVP of Dow Jones & Company, and president of the Company's Consumer Media Group. He is responsible for the Company's media operations serving consumers, including The Wall Street Journal, Wall Street Journal Online, Barron's and Barron's Online, MarketWatch and the company's other web properties as well as television, video and audio, and the Company's SmartMoney and Vedomosti joint ventures. He is a member of the Dow Jones executive committee.
Prior to assuming his present position in February 2006, Mr. Crovitz served since October 1998 as senior VP of Dow Jones and president of the Electronic Publishing group, where he was responsible for the Company's Dow Jones Newswires, Financial Information Services, Dow Jones Indexes and Dow Jones Consumer Electronic Publishing businesses, which included The Wall Street Journal Online, Barron's Online and MarketWatch. During this time, electronic publishing revenues doubled to more than $500 million, operating income tripled to more than $110 million and the operating margin grew to more than 22% from less than 5%. In 1999, Mr. Crovitz was a founder of Factiva, which is now No.1 in its market, from No.3 in 1999.
9:15 - 10:15 am
What's the Business Model for Video Aggregation and Distribution on the Internet?
We apparently do like to watch. Web-delivered video has gone mainstream, with more than one in two Americans watching regularly, and with video ad growth sharing fastest-growth leadership with social publishing. New distribution networks are popping up overnight as publishers and aggregators struggle with applying what they've learned from the text-based web. Which of the new high-CPM ad models -- pre-roll, in-video, contextual -- will stick? What are the technical challenges in metadata tagging and ad matching? What kind of video works in what setting, B2B and B2C? What are the best ways for video creators and distributors to work together in 2008? Who's playing, who's winning, who's losing?
10:15- 10:45 am
Networking Break
10:45 - 11:15 am
Fair Use or Foul?
William Patry, Sr. Copyright Counsel, Google Inc.
When anyone copies a work, there are no set rules about what constitutes "fair" use or "infringing". Courts apply more than one factor in making their rulings, and one court may weight these factors differently than another. Nevertheless, publishers are encouraging the contribution of user-generated content to their portals by postings to blogs, newsgroups and other forums, while derivative works such as altered images, movie clips and mash-ups proliferate. This talk focuses upon fair use in the context of B2B commerce, and identifies some of the pitfalls and precautions that every publisher or media provider should bear in mind.
11:15 - 12:00 pm
Case Studies
Information Industry Innovators
The digital content industry is made up of members that represent a broad spectrum of publishers. This session will focus on innovative companies that have made "game changing" moves. This could include tackling new business models, transferring best practices from B2B to B2C or even implementing new technologies. Panelists will be decided upon by the Steering Committee.
12:00 - 12:45 pm
Lunch
12:45 - 1:15 pm
Luncheon Address
Daniel Sullivan, Assistant Secretary, Bureau of Economic, Energy and Business Affairs, U.S. Dept. of State
1:15 - 2:00 pm
Closing Keynote
David Eun, VP, Content Partnerships, Google
David oversees Google's partnerships and alliances with leading providers of content and information. In this capacity, he directs the business development and operational execution of deals with Google's video, print, and local content partners. He also works closely with Google's product management and engineering organizations to develop new products and services with this content.
Prior to joining Google, David was at Time Warner as the Chief of Staff for the Media & Communications Group. There, he worked on strategy, operations, and new business formation, particularly in broadband content and digital distribution. Before joining Time Warner, he was a partner at Arts Alliance, a venture capital firm focusing on digital media, information technology and business services.
2:00 PM
Conference Concludes
