Schedule

Registration

Opening Remarks

Host:

Edward Keating, Vice President, Content Division, SIIA

Ken Wasch, President, SIIA

Curse of the Mogul

In The Curse of the Mogul, What’s Wrong with the World’s Leading Media Companies, Jonathan Knee and his co-authors assert that the megalomania of celebrity moguls at the helms of media conglomerates has run rampant, with shareholders footing the bill. Moguls have successfully propagated the myth that both makes them appear indispensable to the business and justifies their lousy performance.

The ugly truth is that the largest media companies have written off well over $200 billion in assets from their collective balance sheets since 2000. This underperformance is the consequence of bad decisions made by "cursed" moguls who overpay for acquisitions, "strategic" investments and contracts for talent and content.

In the opening keynote, Knee will turn his sights onto the B2B paid content industry where he has long and established roots. He will highlight the characteristics of the "cursed" mogul, the overlooked sources of value within media companies and the strategies that can unlock them. If you believe content is king and growth is always good, prepare to be tested.

Keynote:

Jonathan Knee, Senior Managing Director, Evercore

Previews

5 minute presentations by new, interesting companies in the mobile space. The audience will have the opportunity to ask questions about each company after the presentation. Demos are available during the break.

Panjiva

Presenter:

Josh Green, CEO, Panjiva

Confab Circuit

Presenter:

David Justus, Founder, Confab Circuit

SYNQWARE

Presenter:

Brett Goldberg, Founder, SYNQWARE

REonomy

Presenter:

Charlie Oshman, Co-founder & CEO, REonomy

Networking Break

The Mobile B2B M&A Landscape Who will you Partner, Purchase or Poach?

The mobile landscape is vast and broad containing carriers, developers, ad networks and content providers. As with any burgeoning market, we’ll be seeing “storming and norming” as players race to grab share and sign up customers. The size, shape and structure of this market is critical for our industry as it will dictate how we deliver content to mobile professionals. This panel of analysts, investment banking and private equity players will share their insights and market maps so you’ll know who will still be standing in a few years time to partner, purchase and poach. Topics will include:

• What is the structure and size of the B2B Professional Mobile Content market? 
• Have there been any deals of note that will impact our space? 
• What are the likely shifts in power that will affect your business?

Moderator:

Patricia Sabosik, President, Elm City Consulting

Panelists:

George Bell, President & CEO , Jumptap

Mr. Somak Chattopadhyay, Principal, GSA Venture Partners

Bob Egan, Founder, Chief Analyst, Sepharim Group, LLC

Michael Marchesano, Managing Director, The Jordan, Edmiston Group, Inc.

Lessons from the Front Lines Delivery to Mobile Road Warriors

The B2B paid content industry covers professionals in a variety of disciplines. The rate of technology adoption in each vertical has a different adoption curve that is impacted by innumerable factors. However, we are fortunate to be able to be fast followers and learn lessons from our colleagues who have already lived through the tumult.

To help us see this landscape, we’ve invited some companies that serve the needs of the mobile workforce in real estate, medicine, insurance and the military. These providers are a bellwether for what is likely to occur in our markets. Hear how they price, promote, distribute, and build content products that don’t have a desktop equivalent.

Moderator:

Gordon Crovitz, Co-founder, Journalism Online

Panelists:

Robert Barber, Chief Executive Officer, Environmental Data Resources

Gary Halliwell, President, NetProspex

Lisa Mitnick, Executive Director, Accenture

Networking Lunch

Bold, Daring and Unafraid: Finding Opportunity in a New Information Landscape

Successfully navigating the rapid evolution of the information marketplace takes a clear understanding of today’s world and the clues it provides to what lays ahead.  This provocative presentation will explore the current information landscape, its players and its consumers, focusing on the kind of frank insights that will enable audience members to find their companies’ key strengths and opportunities. Marty Kahn will discuss the bellwethers of change, including the re-emergence of paid content for consumers and how the app world will forever change the free and deep webs. New tools will allow "good enough" content to interact with users at any time, any place and on any device. From his vantage point as CEO of ProQuest, Marty will share the underpinnings of user-centric business strategies that enable the development of leap-frog technologies, meeting the user where they are no matter how fast the marketplace is moving. Information providers – content creators, aggregators and deliverers of all kinds – will gain a new outlook and confidence about their ability to thrive in a dynamic industry.

Keynote:

Marty Kahn, Chief Executive Officer, ProQuest

Semantic Technology, the Future is Now

Semantic technology is taking shape in many forms and applications. Microsoft, Dow Jones, Thomson Reuters, Elsevier and the BBC are just a few of the many companies that have acquired semantic technology companies and integrated them into their applications. Why is this the new trend? Join us as we share with you the latest exciting applications and developments in semantic technology.  

Moderator:

Darrell Gunter, President & CEO, Gunter Media Group, LLC

Panelists:

Brad Allen, Vice President, Elsevier Labs

Adriaan Bouten, Senior Vice President, Chief Information Officer, The McGraw-Hill Companies

Kevin Jiang, SVP, Technology Development, Thomson Reuters

Francois Ragnet, Managing Principal, Technology Information Xerox Global Services, Xerox Corporation

Previews

Transparensee Systems

Presenter:

Steve Lavine, Chief Executive Officer, Transparensee Systems

Verisma Systems, Inc.

Presenter:

Michael Pugh, CEO, Verisma Systems

VisibleGains

Presenter:

Cliff Pollan, CEO, VisibleGains

RapidBuyr

Presenter:

Tom Aley, CEO, RapidBuyr

Networking Break

Mobile Social Data Revolution

Mobile, Social, and connected: each of us is generating data at an increasing rate and the tools we use - mobile phone and social networks - often make this data publicly available. Our published interests, preferences, trends, and intent can be used by companies to inform product development, marketing, and service decisions. But a new competency in analytics and a data driven culture is necessary to be successful. How can we develop these skill sets and what tools are needed? Which companies are already doing a good job and what can the rest of us learn from them? What will our businesses look like in the next decade as we re-engineer our organizations around these new principles?

Ted Shelton, CEO, Open-First

CEO Outlook: Winning the Platform Wars - Betting on the Next Digital Wave

Never has there been so much scale, so quickly: Facebook passes 600 million users; 4-year-old Zynga attracts 240 million gamers; iPad sells 7.5 million units in 4 months; Google embraces and extends - Microsoft style - from Droids to self-driving cars; 2-year-old Groupon turns down $6 billion from Google; Amazon (re)kindles the e-book revolution; and Apple redefines the pad and the phone forever.

• How do you strategize your business amidst this whirlwind?
• How will the explosion of digital consumer devices and the new networks reshape the information landscape?
• Will the iPad be the savior to publishing as the ATM was to banking?
• What collisions are in store as the new information oligarchs --Google/Facebook/Apple/Amazon 

Don’t miss this session, where leading-edge executives will analyze business strategies. You’ll hear perspectives from an LBO/ magazine publisher; a hot, location-focused information service; a publisher-turned-VC who literally bets on the future; and a keen observer of the scene.

Moderator:

James Kollegger, Chairman & Chief Executive Officer, Genesys Partners, Inc.

Panelists:

Mark Anderson, CEO, Strategic News Service

Brad Burnham, Managing General Partner, Union Square Ventures

Vivek Shah, CEO, Ziff Davis

Alan Spoon, General Partner, Polaris Venture Partners

CODiE Awards Reception and Dinner

Registration

Your Secret Competitive Advantage in the On the Go Wireless World

In a mobile world you expect to be able to access what you want, when you want it, in the fastest and easiest way possible. At the center of the move from wired to wireless is data. How do you access it easily? How do you use it to gain a competitive edge? Can wireless keep up? Is mobile measurable? This keynote will examine how data is shaping the mobile environment – from the changes in media and marketing to monetizing content and reaching B2B and B2C customers in the mobile business environment. Gain insights to help you make more effective use of your company’s data and content assets – by enriching them with derived data, technology and proven ROI – to power mobile applications. 

Getting the right data and using it to signal real business opportunities is more important than ever. Learn how data is driving competitive advantage in the wireless world.

Keynote:

Clare Hart, President & Chief Executive Officer, Infogroup

The Enterprise App-Gap: Research on Slow Adoption of Mobile Content in the Enterprise

Despite the massive increase in mobile usage among individuals, enterprise-wide adoption of mobile content is moving very slowly, if at all. FreePint Research conducted a two-phase project to understand the enterprise market for mobile content and where the triggers for speeding up adoption might lie.

We identified barriers to going mobile, as well as some of the potential hot spots for enterprise mobile demand. This research briefing will offer up these highlights as well as provide publishers with insight on working with their customers to create mutually beneficial mobile strategies.

All IIS attendees will be welcome to a complimentary copy of FreePint Research Report: Enterprise Market for Mobile Content.

Presenter:

Robin Neidorf, Director of Research, FreePint Limited

Networking Break

Business Models for mobile platforms: Is your business a $9.95 app?

Since the days of Dialog and SDC, as each new platform has emerged, the information industry has grappled with the business aspects of quick and most importantly profitable introduction to the market. Each generation has hoped that end users will quickly adopt the technology and give the forward-looking publisher a hook to secure market share. Publishers, aggregators and distributors of all types are struggling with mobile technology. This session will examine the attendant business models and expose business savvy will help to shape all of our mobile offerings .

Is it about the money that can be made on the app? Is it about the positioning of a new platform at the correct point of use? Is it about features? This session will explore the business models used by various players in the information industry, from aggregators to publishers to probing the end-user perspective. We will hear 3 publishers each present a 5-minute case study of how their mobile strategy is helping them bring money to their bottom line as well as failed attempts to generate new revenue. Each presenter will address mobile platforms and their relationship to deepening bonds with end-users. Following the case studies, we will question publishers to gain further insight

You will come away from this session with ideas that you can use, with information on techniques that have succeeded and failed for others and a better understanding of the issues that end-users are hoping publishers and aggregators will solve.

Moderator:

Carr Davis, Managing Partner, ASC Partners, LLC

Panelists:

Ed Colleran, Senior Director of International Relations, Copyright Clearance Center

Jeffrey Litvack, Global Director, New Media Markets, AP Digital

Scott Livingston, Vice President, LexisNexis Group

David J. Moore, Chairman, Founder & CEO, 24/7 Real Media, Inc., A WPP Company

Top Mobile Technology Trends - A Moving Target

Mobile devices—iphones and ipads—look to be the dominant information devices of the future. Will they radically reshape the market, Darwin style? Can one  “predict the future by inventing it” as computer pioneer Alan Kay said? A panel of tech leaders will focus on the four sectors that drive the next generation of innovation:

• Document formats:  driven by standards  and market forces; ignore them at your peril
• Applications:  insights and inventions from leading edge users
• Networks: what to expect from the billions in new investment from the carriers

This session, led by technology futurist John Patrick will reprise his session from 2006 with a focus on the key Mobile Technology Trends. with insight into the next five years.

Moderator:

John Patrick, President, Attitude LLC

Panelists:

Bill Godfrey, Executive Vice President, Chief Information Officer and Head of Global Electronic Product Development, Elsevier

Oke Okaro, General Manager and Global Head of Mobile, Multimedia, Bloomberg L.P.

John Paris, Sr. Director, Mobile Strategy, Time, Inc.

Robert S. Sutor, VP, Open Systems and Linux, IBM Software Group

Closing Keynote: The Future of Work

Something truly big is underway -- the confluence of technology, changing demographics and skills that transcend geographic borders are changing the fundamental nature of organizational structures and work itself. Many industries are resetting their business models for new realities, enabled by the virtualization of people, process and platform; the proliferation of cloud computing; the rapid influx of millenials into the workforce; and the ever-expanding brain power made possible by globalization's inexorable rise. Today, these four forces seem to be at the periphery of the traditional corporate model. By 2015, they will become central -- and transformative -- to most organizations. Amid this disruption, companies across the IME and Communications spectrum will need new platforms of collaboration to unleash greater productivity and levels of business performance. As a result, IT must take a more central role, devising business-IT strategies that enable organizations to work more virtually and efficiently.

Networking Lunch