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7 Engagement Ideas Including Thank-you Notes and the Best Icebreaker
Mon, 10 Feb 2014 19:58

1. Break—no, smash—that ice. At a leadership dinner at the recent IIS 2014 Conference in New York, I saw one of the best icebreakers: People were asked to talk about their first job, one that isn’t on their resume. Many of these folks are CEOs and VPs. But what we heard were stories of clam-digging, […]

IIS Recap: Grey Areas. Silver Linings
Mon, 10 Feb 2014 18:12

Written by Peter Bowley As the keynote IIS 2014 speaker, Jack Griffin (CEO of Empirical Media) had a lot of insights to share on managing disruption and the unknown. Jack emphasized the importance of a continuous process (not a static solution) to understanding “what is out in the open, but still hiding.” Like how women […]

IIS Recap: Optimize your Pricing and Maximize your Value Capture
Mon, 10 Feb 2014 18:08

Written by Peter Bowley A sub-optimal pricing strategy is like leaving money on the table, so I was very interested to hear what advice Christine Durman, a Partner at Abbey Road Associates, would share at IIS 2014 on how to unlock the power of pricing. Christine emphasized understanding contextual variables about the customer’s willingness to […]

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