SIIA buys UK Specialist Media Show; Schedules Fall Conference in London
For Immediate Release
SIIA Communications Contact: Laura Greenback, +1.202.789.4461,
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PR Agency Contact: Beth Dozier, +1.202.429.1883,
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SIIA buys UK Specialist Media Show
WASHINGTON, D.C. (Feb. 18, 2013) – The Software & Information Industry Association (SIIA) the principal trade association for the software and digital content industries, today announced it has bought the Specialist Media Show, a UK-based organizer of live and online events and resources for consumer and B2B publishers.
The Specialist Media Show has showcased digital media innovation at events for niche publishers since 2010. The next event, Specialist Media Conference, will take place April 24 at the British Library. SIIA’s acquisition will take effect after the event.
“Digital media innovation is at the heart of publishing and content strategy, and it’s happening on a global scale," said SIIA President Ken Wasch. “Companies from New York to London are seeing many of the same opportunities and challenges with their digital strategies. The Specialist Media Show will help us strengthen the collective power of our communities to serve the information industry.”
SIIA also announced in November that it has merged with the Specialized Information Publishers Association (SIPA), a membership organization serving the needs of niche publishers in the US and Europe. SIIA and SIPA members will work closely with the Specialist Media Show to create joint networking opportunities in Europe.
“We’ve always been passionate about the interests of specialist consumer and B2B publishers, and strong advocates of the importance of adopting digital media,” said Carolyn Morgan, MD of the Specialist Media Show. “We’ve worked closely with SIPA Europe over recent years, and joining forces with SIIA feels a very natural progression. I’m looking forward to working with them in future.”
SIIA is planning a media & publishing summit in September 2013, in London, which will bring together the communities of SIIA, SIPA and the Specialist Media Show.
About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 700 member companies worldwide that develop software and digital information content. Information technology (IT) and software security are critical issues to SIIA’s members, many of whom strive to develop safe, secure and state-of the-art products that effectively serve their commercial and government customers alike, while protecting their intellectual property. For more information, visit www.siia.net.
About Specialist Media Show
Launched in May 2010, the Specialist Media Show caters to the needs of niche consumer and business publishers in learning about how to adapt their business to digital media, with workshops, conference, exhibitions and online resources. The live events have generated an online community of specialist publishers with access to practical resources and networking.
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