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Specialized Information Publishers Association (SIPA)

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SIPA Welcome to the Specialized Information Publishers Association.  SIPA exists to help you create better content and sell more of it to existing and prospective subscribers.

As a member, you’ll profit from the opportunity to network, share with, and learn from leaders in all areas of publishing – management, marketing, editorial and content creation, data processing, list selection, fulfillment, printing, legal and government affairs, IT, Web and mobile design, online content and marketing, social networking and more.

SIPAlert Daily: Get Industry Insights Straight to Your Inbox

You’ll get industry insight direct to your e-mail inbox every day from SIPAlert Daily, the only e-zine specifically created to meet the needs of specialized information publishers and paid content providers.  Profit from practical advice and guidance you can put to use in your own organization, discover the latest insights of industry thought leaders, and keep pace with industry news and developments that get to the heart of your everyday business. Along with the Monday Member Profiles, SIPAlert Daily is required reading for specialized content providers who expect their companies to excel. Learn more and subscribe.

Members Only Community

SIPA Online Communities
Members can sign up for SIPA Online Communities here and access archived discussions. Post a question to the group, and get real-time answers and advice from others who have grappled with and solved the same issues. Post a comment to start discussion and get feedback on new ideas.

Book of Models: The innovator’s guide to monetizing content
SIPA members can download their complimentary copy of the newly published Book of Models. Each chapter analyzes one of 11 traditional and emerging publishing models. Packed with practical advice and real-world examples, The Book of Models guides you step by step through a variety of revenue models to help you drive more profit as well as long-term value from both new and existing products.

Hotline eNewsletter
SIPA members can see the latest issue of the monthly Hotline eNewsletter here. (SIPA members, log in with your email address and SIPA password. If you’ve forgotten your password, you can click and have it sent to you.) Written by industry experts and including exclusive content gathered from leading professionals in our field.  From new publishing, marketing and content strategies… to the latest company and industry updates… to job changes and announcements regarding new launches or ventures… Hotline helps you keep pace with ongoing changes in your industry.

 

Interested in Joining?

SIPA provides a unique and valuable service to media, publishing, and information companies, as well as the companies that serve them, by supporting their business and corporate development goals. See a list of member benefits here. Contact Eric Fredell for more information

 

SIIA Digital Discourse» SIPA

How to lead a sales team attuned to today’s buyer
As a taster to a lunchtime workshop being hosted at the Information Industry Network’s ‘Business Media Insights 2014′ conference, Raoul Monks of Flume Training explains his thoughts about leading a sales team in today’s market place. The skill-set for a successful sales manager has changed The skills, attributes and approaches necessary to lead a modern […]

Understanding Your Audience’s Habits and Needs
Who are your readers? Who is your audience? And are you talking to and monitoring them enough? Alison Gow, editor of digital innovation at Trinity Mirror Regionals in the U.K., has some answers. “I think newsrooms [or publishers] have taken a long time to move from talking about readers (as in, people invested in what […]

Tips to Keep Subscribers Renewed and Feeling Special
“I think as we’re struggling to connect in this world of digital, the tendency is to flail and do a lot of one-offs and I’ve found it’s very successful to create frameworks where we can explore an ongoing relationship.” You might think that the above quote emanated from a prominent newsletter publisher, but it came […]