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Specialized Information Publishers Association (SIPA)

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SIPA Welcome to the Specialized Information Publishers Association.  SIPA exists to help you create better content and sell more of it to existing and prospective subscribers.

As a member, you’ll profit from the opportunity to network, share with, and learn from leaders in all areas of publishing – management, marketing, editorial and content creation, data processing, list selection, fulfillment, printing, legal and government affairs, IT, Web and mobile design, online content and marketing, social networking and more.

SIPAlert Daily: Get Industry Insights Straight to Your Inbox

You’ll get industry insight direct to your e-mail inbox every day from SIPAlert Daily, the only e-zine specifically created to meet the needs of specialized information publishers and paid content providers.  Profit from practical advice and guidance you can put to use in your own organization, discover the latest insights of industry thought leaders, and keep pace with industry news and developments that get to the heart of your everyday business. Along with the Monday Member Profiles, SIPAlert Daily is required reading for specialized content providers who expect their companies to excel. Learn more and subscribe.

Members Only Community

SIPA Online Communities
Members can sign up for SIPA Online Communities here and access archived discussions. Post a question to the group, and get real-time answers and advice from others who have grappled with and solved the same issues. Post a comment to start discussion and get feedback on new ideas.

Book of Models: The innovator’s guide to monetizing content
SIPA members can download their complimentary copy of the newly published Book of Models. Each chapter analyzes one of 11 traditional and emerging publishing models. Packed with practical advice and real-world examples, The Book of Models guides you step by step through a variety of revenue models to help you drive more profit as well as long-term value from both new and existing products.

Hotline eNewsletter
SIPA members can see the latest issue of the monthly Hotline eNewsletter here. (SIPA members, log in with your email address and SIPA password. If you’ve forgotten your password, you can click and have it sent to you.) Written by industry experts and including exclusive content gathered from leading professionals in our field.  From new publishing, marketing and content strategies… to the latest company and industry updates… to job changes and announcements regarding new launches or ventures… Hotline helps you keep pace with ongoing changes in your industry.

 

Interested in Joining?

SIPA provides a unique and valuable service to media, publishing, and information companies, as well as the companies that serve them, by supporting their business and corporate development goals. See a list of member benefits here. Contact Eric Fredell for more information

 

SIIA Digital Discourse» SIPA

8 Lessons Learned from Profitable Free to Paid Model
“We recently had a nice training with journalists and an SEO instructor,” Helmut Graf, CEO of VNR Business Media, in Bonn, Germany, recalled at the end of the recent session he presented at SIPA 2014, Free to Paid and Everything In Between. (The audio with slides is available to members.) “During the lunch break, a […]

Using Crowdsourcing and Focus Groups to Gauge Audience
Should niche publishers be using more crowdsourcing and focus groups? In the UK, HarperCollins’ Authonomy site has more than 100,000 registered users and more than 15,000 manuscripts uploaded to be evaluated. Each month, HarperCollins editors read the five that have received the highest marks. But, according to Alexandra Alter’s recent New York Times article, only […]

Tips on 4 Key Subjects to Be Covered at BIMS Conference
SIIA’s Business Information & Media Summit (BIMS) takes place Nov. 10-12 at the Fontainebleau in Miami Beach. It will feature 4 tracks—Data Content, Marketing (Tactics and Sales), Media Sales, and Strategy. If you have loved SIPA’s Marketing Conference, you will only have more to love here. Here are tips on 4 key topics that will be covered: […]