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SIIA to Hold AATC – Leading Annual Forum for Cloud Computing – May 7-9 in San Francisco

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For Immediate Release:
SIIA Communications Contact: Laura Greenback, 202.789.4461, This e-mail address is being protected from spambots. You need JavaScript enabled to view it
PR Contact: Farrah Kim, Rational 360, 202.568.8986, This e-mail address is being protected from spambots. You need JavaScript enabled to view it

SIIA to Hold AATC – Leading Annual Forum for Cloud Computing – May 7-9 in San Francisco

Media Invited to Attend Premier Cloud Event, which will Tackle Cybersecurity, Data Analytics, Cloud + Mobile Monetization and Other Emerging Issues

Washington, DC – April 17, 2013 – The Software and Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today announced that it will hold AATC (All About the Cloud) – the software industry’s most comprehensive ISV conference on the continually evolving  cloud computing market – May 7-9 at the Palace Hotel in San Francisco, CA.

The eighth annual conference will bring together industry-leading executives, prominent analysts, venture capitalists and members of the media to discuss revolutionary ways software is being developed, utilized, and delivered, as well as emerging trends in the quickly changing landscape of cloud computing. Topics will include the rapid and disruptive evolution of data analytics, leveraging social media to achieve a competitive advantage, new monetization methods for next-generation cloud and mobile solutions, risk management and cybersecurity, and much more.  Keynote speakers will include Joe Weinman, Author of Cloudonomics, Adrian Cockcroft, Director of Cloud Architecture at Netflix, and Margaret Dawson, VP, Product Marketing & Cloud Evangelist, HP Cloud Services.

AATC will also feature:

  • NextGen: Spotlight on Cloud Innovators. SIIA’s 2013 NextGen companies, ranging from software application companies to technology providers, represent the most innovative companies transforming the software and services industry. Attendees will have an early look at cutting-edge technologies, as well as new strategic partnership and investment prospects.
  • CODiEs: Industry’s Only Peer-Selected Tech Awards. The 2013 SIIA CODiE Award winners will be announced during a special awards presentation at All About the Cloud. The CODiE Awards, now in its 28th year, have recognized more than 1,000 software and information companies for achieving excellence and continue to be the industry's only peer-recognized awards program in the content, education, and software industries.  This year’s award program has been enhanced with new categories reflecting dramatic changes in the software and information industries.

For more information or to register for the conference, members of the media should contact Farrah Kim at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .  Online registration is also available at the All About the Cloud Media Center.

WHO:        Software & Information Industry Association (SIIA)
WHAT:      AATC
WHEN:      May 7-9, 2013

WHERE:    The Palace Hotel, San Francisco, CA

For a complete schedule of events, visit: http://www.siia.net/aatc/2013/schedule.asp

About SIIA

SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 700 member companies worldwide that develop software and digital information content.  Information technology (IT) and software security are critical issues to SIIA’s members, many of whom strive to develop safe, secure and state-of the-art products that effectively serve their commercial and government customers alike, while protecting their intellectual property. The SIIA Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. For further information, visit www.siia.net/software