Netflix Chief Cloud Architect Adrian CockCroft & Other Top Tech Execs to Keynote AATC Next Week
For Immediate Release:
SIIA Communications Contact: Laura Greenback, 202.789.4461,
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PR Contact: Farrah Kim, Rational 360, 202.568.8986,
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Netflix Chief Cloud Architect Adrian Cockcroft & Other Top Tech Execs to Keynote AATC Next Week
HP Cloud Evangelist Margaret Dawson and Joe Weinman, Author of Cloudonomics, Will Also Keynote Leading Annual Forum for Cloud Computing; May 7-9 in San Francisco
Washington, DC – April 26, 2013 – Leading cloud executives for Netflix, HP and Telx have been announced as keynote speakers for the 2013 All About the Cloud conference taking place on May 7-9 at San Francisco’s Palace Hotel. AATC is the software industry’s most comprehensive ISV conference on cloud computing and is presented by the Software and Information Industry Association (SIIA)—the principal trade association for the software and digital content industries. Registered media are welcome to attend this eighth annual event.
This year’s conference will focus on the cloud marketplace’s most significant issues and trends—including risk management and cybersecurity, data analytics, new cloud and mobile monetization methods, social media utilization, and more. Through keynote speeches, panel discussions, and company presentations, the event will explore how the cloud is revolutionizing the development, consumption, and delivery of software.
Keynote speakers include:
- Adrian Cockcroft—Director of Architecture, Cloud Systems, Netflix
“The Netflix Open Source Cloud Platform”
Cockcroft will provide an overview of Netflix’s cloud strategy and the company’s efforts to provide a complete cloud-based platform that can be adopted and customized by anyone who is looking for a highly scalable and robust solution. He will also discuss the recently announced Netflix Cloud Prize effort to encourage external contributions.
- Margaret Dawson—Vice President of Product Marketing & Cloud Evangelist, HP Cloud Services
“Future of Cloud: Will Diseconomies of Scale Break the Silver Lining”
Using examples of untapped capacity and continued increase in power costs, Dawson will discuss how the centralized cloud model’s infrastructure does not create economies of scale. In this “white board” session, the audience will evaluate their own infrastructure and data challenges and consider unconventional IT solutions.
- Joe Weinman—Founder and Author of Cloudonomics and Senior Vice President, Telx
“Rethinking Cloud and IT Value”
Weinman will argue that IT and cloud computing are strategically necessary for success and even survival in today’s business world. He says IT and the cloud– complemented by mobility and big data– can form the basis for strategic differentiation in an era of global hyper-competition.
All About the Cloud will also feature:
- NextGen: Spotlight on Cloud Innovators. SIIA’s 2013 NextGen companies, ranging from software application companies to technology providers, represent the most innovative companies transforming the software and services industry. Attendees will have an early look at cutting-edge technologies, as well as new strategic partnership and investment prospects.
- CODiEs: Industry’s Only Peer-Selected Tech Awards. The 2013 SIIA CODiE Award winners will be announced during a special awards presentation at All About the Cloud. The CODiE Awards, now in its 28th year, have recognized more than 1,000 software and information companies for achieving excellence and continue to be the industry's only peer-recognized awards program in the content, education, and software industries. This year’s award program has been enhanced with new categories reflecting dramatic changes in the software and information industries.
For more information or to register for the conference, members of the media should contact Farrah Kim at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Online registration is also available at the All About the Cloud Media Center.
WHO: Software & Information Industry Association (SIIA)
WHAT: All About the Cloud
WHEN: May 7-9, 2013
WHERE: The Palace Hotel, San Francisco, CA
For a complete schedule of events, visit: http://www.siia.net/aatc/2013/schedule.asp
About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 700 member companies worldwide that develop software and digital information content. Information technology (IT) and software security are critical issues to SIIA’s members, many of whom strive to develop safe, secure and state-of the-art products that effectively serve their commercial and government customers alike, while protecting their intellectual property. The SIIA Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. For further information, visit www.siia.net/software.