ABM Approves Plan to Merge With SIIA
For Immediate Release:
SIIA Communications Contact: Laura Greenback, 202.789.4461,
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PR Contact: Farrah Kim, Rational 360, 202.568.8986,
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ABM Approves Plan to Merge With SIIA
NEW YORK, April 30, 2013 – ABM, the association of business information and media companies today announced that its membership has approved a plan to merge with the Software & Information Industry Association (SIIA). By joining forces, the organizations will create an even more comprehensive, global business information and media industry association.
The plan was overwhelmingly passed by ABM’s membership at the group’s annual conference on April 29, after having been approved by both the SIIA and ABM board of directors earlier this month.
SIIA President Ken Wasch said, “This is an important part of our effort to bring together the entire B2B media and information industry,. For the first time, B2B media, paid content and technology companies in the advertising personalization, and subscription management segments will all be participants in our larger, more robust organization.”
ABM President & CEO Clark Pettit said, “Together, SIIA and ABM add breadth and scale that will provide access to new thought leadership, research and networking. We look forward to becoming an integral part of SIIA, and working with them to represent, promote and defend the business information and media industry.”
ABM will continue to offer its member services, including signature ABM events, awards programs and Committees & Councils, while finding ways to cross-pollinate membership and share resources. Importantly, the two organizations will also join forces in government affairs, creating a powerful global force in important legal and public policy debates across a wide range of issues impacting members’ business practices and revenues.
For more information, visit a microsite dedicated to the merger at www.thenewABM.com.
About ABM:
Founded in 1906, ABM is positioned at the center of the global b-to-b ecosystem. As the only industry association focused on the entire b-to-b business model - data, events, information, marketing services and media - ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM’s 200-plus member companies reach an audience of more than 100 million professionals and represent nearly 4,000 print and online titles and over 1,000 trade shows, with more than $20 billion in annual revenues.
About SIIA:
The Software & Information Industry Association is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age.