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Software Division | Master Class Series

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The SIIA's Software Division Master Class series is a series of workshops and forums designed for executives to collaborate and learn strategies for gaining a competitive advantage in today's marketplace.  Check out the classes we have planned and sign up today.  The classes are complimentary to SIIA members and $99 for non-SIIA members.

Master Class: Transitioning to SaaS
When: July 9, 2013
Time: 8:30am - 12:30pm
Where: IBM Innovation Center, Foster City, CA

Join us in this half day event and learn the key to transition your business unit from on-premise to SaaS. You'll hear from infrastructure, security, and monetization providers present their best practices and case studies on how to be successful.

Master Class: Nurturing Customer Success
When: December 3, 2013
Time: 8:30am - 12:30pm
Where: IBM Innovation Center, Foster City, CA

Join this workshop and leverage the benchmarks and best practices from case studies of over 100 SaaS companies. You will leave with an understanding of how to create your customer journey map including a definition of “first value” for your customer, and ideas for engagement campaigns to help customers progress along their journey.

We also plan on holding classes in Boston in September, 2013 and in Portland during October, 2013.  If you are interested in any of these classes or contributing to the focus, please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .