SIIA Technology Showcase: Publishing Platforms (NYC)
Technology Showcase: Publishing Platforms
June 20th from 1-6PM
Learn how to create better, faster and cheaper information products with Publishing Platforms
This is a half day event on Thursday, June 20th from 12:30-6PM in New York, NY (& Simulcast).
Do you know how your publishing technology stacks up against current best practices for publishing and distributing your content? Do you understand what a publishing platform is, what it can do for your business, and why you should invest in them? Is your publishing technology built in silos, each with independent content and technology, that makes it difficult to quickly and cost effectively create new content products?
Media companies, publishers and information services providers are quickly migrating to publishing platforms. Compared to “traditional” methods of creating, publishing and distributing content—publishing via a modular “platform” has many benefits including: scalability, faster time-to-market, improved efficiency, flexibility, reusability, and consistent and better user experience, including the ability to handle web, mobile, etc. providing the same user experience across diverse mediums.
Before you invest in creating or migrating to a Publishing Platform, there are 5 key aspects you need to understand to be successful.
- You need to think about modular architecture and the best way to achieve it
- You need to think about leveraging semantic technology
- You need to think about where you are going to build and host your technology
- You need to understand how to measure
- You will need to plan and leverage talent that is different than in a ‘traditional” siloed publishing organization.
If you are responsible for product strategy or implementation for your information company, do not miss the SIIA’s upcoming Technology Showcase focused on Publishing Platforms on June 20th from 1-6PM. During this half day, you will learn and understand how to create a publishing platform for your business that will help you create better, faster and cheaper products.
Schedule
12:30 PM – Registration and networking
1:00 PM – Opening Remarks
1:10 PM – Keynote: The 5 Platforms Pillars for Publishers
An Industry analyst will focus on the business imperative of platforms. Before you invest in creating or migrating to a Publishing Platform, there are 5 key aspects you need to understand to be successful.
- You need to think about modular architecture and the best way to achieve it
- You need to think about leveraging semantic technology
- You need to think about where you are going to build and host your technology
- You need to understand how to measure
- You will need to plan and leverage talent that is different than in a ‘traditional” siloed publishing organization.
1:40 PM – Modular Architectures and APIs
2:05 PM - XML Content and Semantic Technology for Tagging (Smart Content)
2:30 PM – Networking Break
2:45 PM – How Open Source and the Cloud are Disrupting Digital Publishing Platforms
Learn how some of the world's most beloved brands are creating truly breakthrough experiences through the freedom and flexibility of open source deployed in the cloud. From world governments transforming democracy through digital engagement, to media companies reinventing their business, to consumer brands deepening their relationships with customers, see how innovators are building extraordinary, multi-channel digital experiences. Going from idea to business value has never been easier.
Open source digital platforms delivered via the cloud are enabling rapid iteration and innovation at an unprecedented pace, enabling digital marketers and publishers to capitalize on the opportunity to deliver fully integrated digital experiences that are personalized and relevant to their targets. Together, they're providing the tools to succeed in a highly competitive and rapidly changing marketplace. Attendees will learn how the cloud and open source are enabling great campaigns across multiple channels that encompass relevant content, engaging social interaction and a path for buyers to continue -- and complete -- their journey.
Speaker: Bryan House VP, Product Marketing, Acquia, Inc.
3:10 PM – Personalization and Analytics
An overview of what personalization is, and why it's important. During this session the speaker will talk about some of the hurdles to avoid, what the opportunities are for your business.
3:35 PM –Diverse Talent and Agile Processes
During this session the speaker will provide an overview of diverse talent and agile processes. Specifically we'll cover what they are, why they are important, and what opportunities they offer for your business.
Speaker: Teri Mendelsohn, President, Mendelsohn Consulting, Inc.
4:00 PM –Panel: Pulling it all Together
This session will demonstrate how all of the sessions and concepts from the day tie together in a meaningful way. The speakers will offer case studies & a reality check so you can be as successful as possible with your platforms strategy.
Moderated by: Darrell W. Gunter, Founder & CEO, Gunter Media Group, Inc.
4:45 PM - 6:00 PM – Cocktail Hour & Networking
SPEAKERS
Bryan House VP, Product Marketing, Acquia, Inc.
Bryan joined Acquia in 2008 to run product marketing. He came to Acquia from EMC, where he managed product and outbound marketing for Documentum’s knowledge worker business. Prior to EMC, Bryan worked in product marketing and product management in the social business and collaboration technology space, after brewing beer professionally for seven years. Bryan lives in the Boston area and is an ardent Red Sox fan, he earned his MBA at Harvard.
Darrell W. Gunter, Founder & CEO, Gunter Media Group, Inc.
Darrell W. Gunter is one of the leading advocates of consultative sales, semantic technology, mobile applications and social networking in the Science, Technical and Medical Industry. He is a frequent speaker and moderator at many information industry events advocating the benefits of semantic technology, mobile applications and social networking. Over the course of his 30-year career he has worked for the leaders of the electronic intellectual property industry - Xerox, Dow Jones Financial News Services, Elsevier, Collexis, American Institute of Physics and Allerton Press, Inc. He heads up his own strategic consultancy firm the Gunter Media Group, Inc. www.guntermediagroup.com.
Teri Mendelsohn, President, Mendelsohn Consulting, Inc.
Teri Mendelsohn is President of Mendelsohn Consulting, Inc., a New York-based practice which specializes in the creation, implementation and launch of digital information products and their enhancements. Clients include The Economist Intelligence Unit, IDEO and Advanstar Communications. Previously, she was Director of Clinical Markets at Ovid Technologies, a Wolters Kluwer nv company and leading provider of biomedical full-text and citational databases. Also at Ovid, she was Director of Strategic Planning and Business Development. Before that, Ms. Mendelsohn was an Associate in the media practice of the global strategic consulting firm Mitchell Madison Group. At MIT Press, she was Coordinating Editor, Cognitive Science before becoming Assistant Acquisitions Editor, Philosophy. Ms. Mendelsohn received her MBA from Columbia Business School and her Bachelor’s degree from the University of Pennsylvania.
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DATE: June 20, 2013
LOCATION:
IN-PERSON: The McGraw-Hill Companies, 1221 Avenue of the Americas, 2nd Floor. Room 208, New York, NY 10020
WEBCAST - Details will be sent out prior to the date of the event.
TIME: 1:00PM - 6PM, ET
REGISTER NOW: Free to Members, $195 for Non-Members.
Questions? Contact Jenny Hansen at This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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